Archie #157
(August 1965)

Archie, 1959 Series
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Price
0.12 USD
Pages
36
Indicia Frequency
nine times a year February, March, April, June, July, August, September, November and December
On-sale Date
1965-07-16
Publisher's Age Guidelines
Approved by the Comics Code Authority
Indicia / Colophon Publisher
Archie Comic Publications Inc.
Brand
Archie Series
Editing
Richard Goldwater

Issue Notes

On-sale date from 1965 Periodicals, Copyright Office, Library of Congress.

[no title indexed] (Table of Contents)

Archie / cover / 1 page (report information)

Script
?
Pencils
Dan DeCarlo
Inks
Rudy Lapick
Colors
?
Letters
?

First Line of Dialogue or Text
Sometimes I think the boot craze has gotten out of hand!
Genre
humor; teen
Characters
Archie Andrews; Jughead Jones; Betty Cooper; Veronica Lodge
Reprints
Keywords
beaches; boots; swimsuits

Signs of Peace (Table of Contents: 1)

Archie / comic story / 6 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
Mario Acquaviva
Colors
?
Letters
Mario Acquaviva

Genre
humor; teen
Characters
Archie Andrews; Jughead Jones; Betty Cooper; Veronica Lodge
Synopsis
Tired of Betty's and Veronica's fighting, Archie creates signs and graffiti demanding peace.
Reprints
Keywords
graffiti; kissing

Indexer Notes

Take-off on Superman on page three, "mild-mannered reporter for a great metropolitan newspaper" and "That's what I call super man!"

[no title indexed] (Table of Contents: 2) (Expand) /

The Adventures of Patty & Andy the Popsicle Twins / advertisement / 1 page (report information)

Sky Pictures (Table of Contents: 3)

Li'l Jinx / comic story / 1 page (report information)

Script
Joe Edwards
Pencils
Joe Edwards
Inks
Joe Edwards
Colors
?
Letters
Joe Edwards

Genre
humor; children
Characters
Li'l Jinx
Synopsis
Jinx lies under a tree and imagines pictures in the clouds above.
Reprints
Keywords
clouds; imagination; rain

[no title indexed] (Table of Contents: 4)

Archie Pin-Up / cartoon / 1 page (report information)

Script
?
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
?

First Line of Dialogue or Text
Archie, do you think I'm using the right bait?
Genre
humor; teen
Characters
Archie Andrews; Veronica Lodge
Synopsis
Archie and Veronica sitting on a dock, fishing.
Reprints
Keywords
fishing

[no title indexed] (Table of Contents: 5) (Expand) /

Rocky and Bullwinkle; Cheerios; General Mills / advertisement / 1 page (report information)

What's In a Word? (Table of Contents: 6)

Archie / comic story / 5 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
Mario Acquaviva
Colors
?
Letters
Mario Acquaviva

Genre
humor; teen
Characters
Archie Andrews; Mr. Lodge; Smithers; Veronica Lodge
Synopsis
Mr. Lodge, convinced that Archie will do him harm, repeatedly harms himself while trying to avoid Archie, while Archie does nothing but stand around and say the word "But."
Keywords
acid; carpet; painting

The Giant of Them All is Still the Greatest Buy in Comics! (Table of Contents: 7) (Expand) /

Archie Annual / promo (ad from the publisher) / 1 page (report information)

[no title indexed] (Table of Contents: 8) (Expand) /

How's Trix?; Trix Rabbit; General Mills / advertisement / 0.75 page (report information)

Medical Madness (Table of Contents: 9)

Archie / comic story / 5 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
Vincent DeCarlo ?
Colors
?
Letters
Victor Gorelick

Genre
humor; teen
Characters
Archie Andrews; Reggie Mantle; Jughead Jones; Moose Mason
Synopsis
Archie creates a Jekyll-and-Hyde potion that makes him look exactly like Reggie.
Reprints
Keywords
bus; Jekyll and Hyde; potion

Indexer Notes

A store in panel five of page five is named "Victor's," a reference to Victor Gorelick. A sign on the back of a bus says "Read Archie Comics."

Archie Gets All the Brakes (Table of Contents: 10) (Expand) /

Archie; Bendix Corporation / advertisement / 0.5 page (report information)

The Cuckoo Bird Yuks It Up! (Table of Contents: 11) (Expand) /

Cuckoo Bird; Cocoa Puffs; General Mills / advertisement / 0.5 page (report information)

[no title indexed] (Table of Contents: 12)

Archie Club News / letters page / 1.5 pages (report information)

Script
?
Letters
typeset

Indexer Notes

First prize of $5.00 to Tommy Busse (Madison, Wis.) for article on the fundamentals of radio. Second prize of $3.00 to Alan Lichnerowicz (Burnham, Ill.) for article on the hyrax. Third prize of $2.00 to Lewis Brown (Newport News, Va.) for article about the leopard. Fourth prize of $1.00 to Jane Depew (Charlotte, N.C.) for poem about spring.

[no title indexed] (Table of Contents: 13) (Expand) /

Archie Club / promo (ad from the publisher) / 0.5 page (report information)

The Favor (Table of Contents: 14)

Archie / comic story / 5 pages (report information)

Script
?
Pencils
Harry Lucey
Inks
Mario Acquaviva
Colors
?
Letters
Mario Acquaviva

Genre
humor; teen
Characters
Archie Andrews; Jughead Jones; Reggie Mantle; Veronica Lodge
Synopsis
Veronica demands that Archie get a new car.
Reprints
Keywords
brakes; sports car; tow truck

[no title indexed] (Table of Contents: 15) (Expand) /

Daisy B-B Guns / advertisement / 1 page (report information)

Editing
Related Scans
Series Information
Table of Contents
  1. 0. ["Sometimes I think the boot craze has gotten out of hand!"]
    Archie
  2. 1. Signs of Peace
    Archie
  3. 2. ["What gift are you going to get this time, Andy?"]
    The Adventures of Patty & Andy the Popsicle Twins
  4. 3. Sky Pictures
    Li'l Jinx
  5. 4. ["Archie, do you think I'm using the right bait?"]
    Archie Pin-Up
  6. 5. ["Are Cheerios your favorite cereal, Bullwinkle?"]
    Rocky and Bullwinkle; Cheerios; General Mills
  7. 6. What's In a Word?
    Archie
  8. 7. The Giant of Them All is Still the Greatest Buy in Comics!
    Archie Annual
  9. 8. ["Worth shopping around for..."]
    How's Trix?; Trix Rabbit; General Mills
  10. 9. Medical Madness
    Archie
  11. 10. Archie Gets All the Brakes
    Archie; Bendix Corporation
  12. 11. The Cuckoo Bird Yuks It Up!
    Cuckoo Bird; Cocoa Puffs; General Mills
  13. 12. [no title indexed]
    Archie Club News
  14. 13. [no title indexed]
    Archie Club
  15. 14. The Favor
    Archie
  16. 15. ["Now rainy days can be fun days!"]
    Daisy B-B Guns
This issue was modified by, among others
  • Steve Coates
  • Merlin Haas
  • Mike Nielsen
  • Tony R. Rose
  • Evan Shad
  • Jaime Weinman