Archie #198
(March 1970)

Archie, 1959 Series
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Price
0.15 USD
Pages
36
Indicia Frequency
nine times a year: In February, March, April, June, July, August, September, November and December
On-sale Date
1970-01-06
Publisher's Age Guidelines
Approved by the Comics Code Authority
Indicia / Colophon Publisher
Archie Comic Publications Inc.
Brand
Archie Series
Printer
Printed in the U.S.A.
Editing
Richard H. Goldwater (editor)

Issue Notes

On-sale date from 1970 Periodicals, Copyright Office, Library of Congress.

[no title indexed] (Table of Contents)

Archie / cover / 1 page (report information)

Pencils
Dan DeCarlo
Inks
Rudy Lapick
Colors
Barry Grossman
Letters
Bill Yoshida

First Line of Dialogue or Text
What are you looking for? This boutique is for girls!
Genre
humor; teen
Characters
Archie Andrews; Reggie Mantle
Keywords
Carnaby Street; fashion; mod fashions

Indexer Notes

Later redrawn for the covers of Archie... Archie Andrews Where Are You? Comics Digest Magazine #5 and Laugh Comics Digest #68.

Constant Replay (Table of Contents: 1)

Archie / comic story / 6 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

Genre
humor; teen
Characters
The Archies [Archie Andrews; Jughead Jones; Betty Cooper; Veronica Lodge; Reggie Mantle]; Mr. Lodge
Synopsis
The Archies try to make a demo recording, but every take is ruined by extraneous noises.
Reprints

Cover Story (Table of Contents: 2)

Archie / comic story / 6 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

Genre
humor; teen
Characters
Archie Andrews; Veronica Lodge
Synopsis
Archie takes photos of Veronica for a "Teen Stuff Magazine" contest, but they inevitably get mixed up with another set of photos.
Reprints

Indexer Notes

One of the editors of Teen Stuff, "Vic," is based on Archie art director Victor Gorelick.

Eyes Right (Table of Contents: 3)

Archie / comic story / 5 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Veronica Lodge; Coach Kleats; Jughead Jones
Synopsis
The entire football team is unable to concentrate on practicing because of Betty and Veronica's skimpy new cheerleader outfits.
Reprints

That Makes Cent$ (Table of Contents: 4)

Li'l Jinx / comic story / 1 page (report information)

Script
Joe Edwards
Pencils
Joe Edwards
Inks
Joe Edwards
Colors
?
Letters
Joe Edwards

Genre
humor; children
Characters
Li'l Jinx; Hap Holliday

The Terrible Tube (Table of Contents: 5)

Archie / comic story / 6 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Fred Andrews
Synopsis
Archie chides his father for watching cop shows on TV all the time, and encourages him to watch something more intellectually stimulating.
Reprints
Keywords
student protest

Indexer Notes

A rare reference to student protests of the era, as Archie and Fred watch a news report from a University campus where students are shouting "Kill the fuzz" and "burn, pig, burn!" Unlike the few other Archie stories where this was mentioned, Archie here expresses approval of the protests: "Demonstrations turn me on!"

Editing
Related Scans
Series Information
Table of Contents
  1. 0. ["What are you looking for? This boutique is for girls!"]
    Archie
  2. 1. Constant Replay
    Archie
  3. 2. Cover Story
    Archie
  4. 3. Eyes Right
    Archie
  5. 4. That Makes Cent$
    Li'l Jinx
  6. 5. The Terrible Tube
    Archie
This issue was modified by, among others
  • Steve Coates
  • Peter Croome
  • Merlin Haas
  • Jerry Hillegas (R.I.P.)
  • Keith Alan Morgan
  • Mike Nielsen
  • Tony R. Rose
  • Jaime Weinman