Comic books depicted on the cover include Rex the Wonder Dog, Fox and Crow, Pat Boone, Space Ranger, Binky and his Buddies, and non-DC titles Ruff and Reddy, My Love, and First Kiss.
Letters credit from Todd Klein via http://kleinletters.com/.
This story takes place at the "Dorf Convention Center," named for Shel Dorf, one of the founders of San Diego's Comic-Con International.