Indicia title is "SMOKEY THE BEAR, No. 932." Code number is SMOKEY O.S. #932-588. Copyright 1958 by Western Printing & Lithographing Co. "Authorized and approved by the State Foresters and the Forest Service, U. S. Department of Agriculture in cooperation with the Advertising Council."
The true story of a bear cub that survived a deadly forest fire in New Mexico and became the mascot for the Forest Service's campaign to prevent forest fires.