This story was made to coincide with Archie becoming a public company: it's an attempt to give readers "a chance to get in on the world of Archie" by telling them about the Archie merchandising push and encouraging them to invest in the company.
Many of the marketing campaigns mentioned in this story didn't last long, or never happened at all, a victim of contraction in the comic book business and the cancellation of the Archie TV cartoons. In particular, Archie mentions several television projects that were pitched to the networks but never produced, including a prime-time comedy/musical Archie TV series and cartoons based on "That Wilkin Boy," "Madhouse Glads," and "Li'l Jinx."