Bugs, with Porky in tow, is lured to Bullexico by an unscrupulous merchandiser who wants to capitalize on Bugs' resemblance to the great bullfighter Senor Pedro Bunny. Bugs refuses to go along with the scheme, but is still forced into the bull ring by an angry Pedro.
Bugs tricks Sam into giving him a ride to Carrot Island, home of the world's largest carrots; once there, Sam falls in love with one of the natives, who spurns him.