Jughead becomes a gigolo, not only dating any girl who pays him but disguising himself as any type of man they fantasize about. He takes on Reggie as a junior partner in the business, but Reggie can't resist trying to make some trouble for his new boss by signing up Midge for Jughead's services and tipping off Moose about it.
Reggie gets the coach to send Archie to a meeting as a proxy for him, so Reggie can take Archie's place with Veronica at a dance. But Veronica is sick, so Jughead chooses Midge to be her proxy for the dance. A terrified Reggie tries to explain to Moose that he's really just dating Midge as a proxy for Archie, and when that doesn't seem to work, he pays Jughead to be his proxy when Moose gets back.