Jughead uses adages to point out that Archie spends all his money on girls. He says he only hangs out with Archie when he's broke, but the girls discover at the end, this is because Jughead borrows what money Archie doesn't spend on girls.
Jughead Jones; Archie Andrews; Veronica Lodge; Betty Cooper
Jughead demonstrates his opinion of chivalry in a physical fashion on Archie and Reggie. Betty and Veronica like the effect it has and arrange for a boy to chase them and draw out Jughead to respond in the same fashion. However, Jughead knows the boy they have chasing them, so the plan fails.