These are newspaper strips copyrighted by the New York Herald Tribune. They are printed sideways, two dailies or one Sunday per page.
Based on characters created by Sir Arthur Conan Doyle. (Strips for July 31 & August 8 are missing.) For about the first half of the strip's run, beginning with "The Cask of Jamaica Rum" in issue #2, Mike Sekowsky pencilled the original newspaper strips, and then later Gil Kane plus perhaps Joe Giella, ghosting for Frank Giacoia.