Other Archie titles of the time advertised this cover and claimed that this was the issue where "Archie makes his choice!" But, as usual, he doesn't; the cover doesn't even correspond to any story in the issue.
First prize of $5.00 to Ronald Cohen (Brooklyn, N.Y.) for article about the FBI. Second prize of $3.00 to Mary Helen Autin (Raceland, La.) for article about birds. Third prize of $2.00 to E. Nashak (Glendale, N.Y.) for article about elephants. Fourth prize of $1.00 to Wanda Day (Valdez, Alaska) for article about Siamese cats. Fifth prize of $1.00 to Ronni Light (Los Angeles, Calif.) for three jokes.
Promo for memberships in the Archie Club with mail-in coupon. Cost is 15 cents.
Bob Bolling's first story combining the Little Archie and "big" Archie universes. (Another story in this vein, by Dexter Taylor, had already appeared in Archie Giant Series #18.)
Promo for subscriptions to Little Archie with a mail-in coupon. Cost is four issues for $1.00 with a premium of a Little Archie coloring book. Cover to the coloring book is depicted along with original art.
Promo for subscriptions to Archie's Pals 'n' Gals, with mail-in coupon. Four issues for $1.00 plus a free bonus issue.
Back cover. Archie, Betty and Veronica admire the U.S. Royal bicycle tire made by United States Rubber, Cycle Tire Division, Indianapolis, Ind. This ad appears in half-page versions on the interior of other issues.