Mr. Lodge needs blueprints delivered quickly and the messenger service can't do it quickly enough. At Veronica's insistence he relies on Archie to deliver them on roller skates.
The address for Archie's home on the postcard in the picture is 241 Church Street, Riverdale, USA. 241 Church Street was, at the time, the New York address of Archie Comics Publications.
Archie is bragging about exercise and muscle when Mr. Lodge points out that body strength is easy and that strength of character is hard to attain. He suggests Archie give up dating Veronica. Jughead points out that by following that logic Veronica will never be able to date again. She and Archie decide character building will have to come some other time.
Coach Kleats wants Archie to deliver a hand written note to Mr. Weatherbee when Archie notices that something is wrong with Coach Kleats' writing hand.
Betty Cooper; Veronica Lodge; Miss Grundy; Jughead Jones; Moose Mason; Reggie Mantle; Archie Andrews; Mr. Weatherbee
Synopsis
With the end of term impending, Betty and Veronica go around the school browbeating the other students into not thinking it's a good thing as a favor to Miss Grundy.
Archie photographs girls on the beach under the pretense of printing them in the newspaper. Moose insists Archie photograph Midge and claims he will clobber him if the picture isn't printed. Archie gets the photographs in the newspaper but Betty and Veronica find out.