An advertising strip along the bottom of most pages promotes the Superman radio show. On page 1 of the first story: "Listen to 7HO for SUPERMAN at 5.45p.m. every Mon., Tues., Wed., Thurs." Referenced radio stations are 7HO, 3AW and 7EX.
from Action Comics (DC, 1938 series) #174 (November 1952)
from Action Comics (DC, 1938 series) #174 (November 1952)
from Action Comics (DC, 1938 series) #168 (May 1952)The cartoon in this advertisement is "by Vivian". This is probably Ronald Charles Vivian (1914-1973), who drew Ginger Meggs after Jim Banks' death in 1952 until his own death in 1973. The advertisement is coded "CF52-11" (possibly suggesting the cartoon was drawn November 1952).