(April 1970)

New American Library, 1970 Series
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Price
0.95 USD
Pages
196
Indicia / Colophon Publisher
New American Library
Brand
Signet [logo only]
Editing
Al Feldstein (credited as Albert B. Feldstein) (editor)

[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (painting)
Inks
Norman Mingo (painting)
Colors
Norman Mingo (painting)

Genre
humor
Characters
Alfred E. Neuman

[Title Page and Credits] (Table of Contents: 1)

credits, title page / 3 pages (report information)

Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Some Mad Devices for Safer Smoking (Table of Contents: 2)

Inhale-Safe Dept. / comic story / 10 pages (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
humor; satire-parody
Synopsis
Examples of devices of dubious merit to help people smoke without risking the dangers of inhaling.
Reprints

Another MAD Peek Through the Microscope (Table of Contents: 3)

Microfolk Dept. / comic story / 8 pages (report information)

Script
Phil Hahn (credited)
Pencils
Bob Clarke (credited)
Inks
Bob Clarke (credited)
Letters
typeset

Genre
humor
Reprints

The MAD Academy Awards for Parents (Table of Contents: 4)

Old Folks at Ham Dept. / comic story / 15 pages (report information)

Script
Stan Hart (credited)
Pencils
Mort Drucker (credited)
Inks
Mort Drucker (credited)
Letters
typeset

Genre
humor
Reprints

Scenes We'd Like to See: After the Ball (Table of Contents: 5)

Hollywood Dept. / comic story / 4 pages (report information)

Script
Don Edwing
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)
Letters
typeset

Genre
humor; satire-parody
Characters
Cinderella; Prince Charming
Synopsis
Prince Charming breaks the glass slipper before Cinderella can try it on.
Reprints

The MAD Guide to Power Boating (Table of Contents: 6)

Oy-Vay All Boats Dept. / comic story / 11 pages (report information)

Script
Dick DeBartolo (credited)
Pencils
Bob Clarke (credited)
Inks
Bob Clarke (credited)
Letters
typeset

Genre
humor
Reprints

A Mad Look at Firemen (Table of Contents: 7)

Take Me to Your Ladder Dept. / cartoon / 12 pages (report information)

Script
Sergio Aragonés
Pencils
Sergio Aragonés
Inks
Sergio Aragonés
Letters
typeset

Genre
humor; satire-parody
Reprints

Indexer Notes

Series of cartoons lampooning firemen and situations they deal with.

The MAD Drive-in Movie Primer (Table of Contents: 8)

Car Watch Dept. / text story / 12 pages (report information)

Script
Larry Siegel (credited)
Pencils
George Woodbridge (credited)
Inks
George Woodbridge (credited)
Letters
typeset

Genre
humor
Reprints

The Lighter Side of Summer Romances (Table of Contents: 9)

Berg's-Eye View Dept. / comic story / 15 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Series of incidents parodying summer romances.
Reprints

A Fairy Tale (Table of Contents: 10)

Don Martin Dept. / comic story / 5 pages (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A princess kisses a frog and the frog turns into a handsome prince.
Reprints

Mad "Celebrity Feature" Merchandising Gimmicks (Table of Contents: 11)

From Hair to Absurdity Dept. / comic story / 5 pages (report information)

Script
Phil Hahn
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
humor; satire-parody
Characters
Barbra Streisand; David Janssen; Kirk Douglas; Burt Lancaster
Synopsis
Prosthetics based on the features of prominent celebrities for sale to the general public.
Reprints

Auto Accessories We'd Like to See (Table of Contents: 12)

Gadget Goes to Detroit Dept. / comic story / 15 pages (report information)

Script
Don Reilly
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor; satire-parody
Synopsis
Auto accessories that solve life's little irritations.
Reprints

Why Not Warnings on All Packages? (Table of Contents: 13)

Name Your Poison Dept. / comic story / 6 pages (report information)

Script
Stan Hart
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor; satire-parody
Synopsis
Warning labels are required for all consumer products, not just cigarettes.
Reprints

Mad's Teenage Idol Promoter of the Year (Table of Contents: 14)

Rock 'N' Bank Roll Dept. / comic story / 15 pages (report information)

Script
Larry Siegel
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
humor; satire-parody
Characters
Chet Huntley [as Chet Hunkley]
Synopsis
Interview with a record promoter who boasts that he can take any nobody off the street (or even a chimpanzee) and turn them into a teen idol.
Reprints

Indexer Notes

Statuettes in the promoter's Hall of Fame are of Rudy Vallee, Frank Sinatra, Elvis Presley and The Beatles.

The Lighter Side of Going to the Movies (Table of Contents: 15)

Berg's-Eye View Dept. / comic story / 16 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Examples of ironies and frustrations that come with viewing a film in a theater.
Reprints

The Nearsighted Voodoo Priest (Table of Contents: 16)

Don Martin Dept. / comic story / 4 pages (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
A voodoo priest with vision problems confuses an infant with his fetish doll.
Reprints

When the Cigarette Industry Fights Back (Table of Contents: 17)

They’ll See Us Inhale Dept. / comic story / 7 pages (report information)

Script
Don Reilly (credited)
Pencils
Jack Rickard (credited)
Inks
Jack Rickard (credited)
Letters
typeset

Genre
satire-parody
Reprints

How Bad Childhood Habits Can Help in a Congressional Career (Table of Contents: 18)

Capitol Punishment Dept. / comic story / 9 pages (report information)

Script
Stan Hart
Pencils
Paul Coker
Inks
Paul Coker
Letters
typeset

Genre
humor; satire-parody
Synopsis
Examples of politicians acting childishly.
Reprints

Strange Interludes in Everyday Life (Table of Contents: 19)

Face-Lifting Dept. / comic story / 11 pages (report information)

Script
Stan Hart
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
humor; satire-parody
Synopsis
Ordinary people in ordinary situations make sarcastic asides to the readers, as in the play "Strange Interlude".
Reprints

Alone in a Washroom for the First Time (Table of Contents: 20)

Don Martin Dept. / comic story / 5 pages (report information)

Script
Don Martin (credited)
Pencils
Don Martin (credited)
Inks
Don Martin (credited)
Letters
typeset

Genre
humor
Reprints
Editing
Related Scans
Series Information
Table of Contents
  1. 0. [no title indexed]
  2. 1. [Title Page and Credits]
  3. 2. Some Mad Devices for Safer Smoking
    Inhale-Safe Dept.
  4. 3. Another MAD Peek Through the Microscope
    Microfolk Dept.
  5. 4. The MAD Academy Awards for Parents
    Old Folks at Ham Dept.
  6. 5. Scenes We'd Like to See: After the Ball
    Hollywood Dept.
  7. 6. The MAD Guide to Power Boating
    Oy-Vay All Boats Dept.
  8. 7. A Mad Look at Firemen
    Take Me to Your Ladder Dept.
  9. 8. The MAD Drive-in Movie Primer
    Car Watch Dept.
  10. 9. The Lighter Side of Summer Romances
    Berg's-Eye View Dept.
  11. 10. A Fairy Tale
    Don Martin Dept.
  12. 11. Mad "Celebrity Feature" Merchandising Gimmicks
    From Hair to Absurdity Dept.
  13. 12. Auto Accessories We'd Like to See
    Gadget Goes to Detroit Dept.
  14. 13. Why Not Warnings on All Packages?
    Name Your Poison Dept.
  15. 14. Mad's Teenage Idol Promoter of the Year
    Rock 'N' Bank Roll Dept.
  16. 15. The Lighter Side of Going to the Movies
    Berg's-Eye View Dept.
  17. 16. The Nearsighted Voodoo Priest
    Don Martin Dept.
  18. 17. When the Cigarette Industry Fights Back
    They’ll See Us Inhale Dept.
  19. 18. How Bad Childhood Habits Can Help in a Congressional Career
    Capitol Punishment Dept.
  20. 19. Strange Interludes in Everyday Life
    Face-Lifting Dept.
  21. 20. Alone in a Washroom for the First Time
    Don Martin Dept.
This issue was modified by, among others
  • Michael Hoskin
  • Ramon Schenk