This issue has two additional cover-gatefold pages with ads.
Preview of two pages of ULTIMATE SPIDER-MAN #1.
4 letters of comment by Rob Brown, Russ Anderson, Terence Connors, Scot W. Myers.
"On Sale Next Week" (15 Marvel titles), "Spotlight" (Backpack: Marvels; Captain Marvel #11), "Stan's Soapbox" by Stan Lee.
Total of 14 one-page and 2 two-page advertisements for: Juicy Fruit (chewing gum, Wrigley), Buzz Lightyear of Star Command (tv, ABC, 2 pages), Hershey's syrup (Hershey), Noggin.com (website, noggin.com), Gummi Savers (candy, Nabisco), Wave Rave (multi-player game, Nick.com), Kool-Aid (drink, Kraft), Spider-Man (game, ActiVision), L2 (jeans, Levi Strauss), Cheeze-It (snack, Cheeze It, 2 pages), Mario Tennis (game, Nintendo), Gameboy (gameboy, Nintendo), Be Kind, Rewind! (videos, bolt.com), Danger Girl (game, THQ), Twizzlers Twist-n-Fill (candy, Hershey), milk (milk, whymilk.com).