This issue is a variant of The Avengers (Marvel, 1963 series) #191 [Newsstand Edition].
Direct Edition for this issue was actually printed with a barcode that was slashed out by the printer/publisher. Direct Edition also distinguishable by the diamond price box on the upper left of the cover.
Comic strip ad for the Star Wars Super Stakes contest.
Comic strip ad for Hostess Fruit Pies from ITT Continental Baking Company.