This issue is a variant of The Avengers (Marvel, 1963 series) #185 [Newsstand].
Direct Edition for this issue was actually printed with a bardcode that was slashed out with a black slash from the printer/publisher. Direct Edition also distinguishable by the diamond price box on the upper left corner of the cover.
Comic strip ad for the Pete Rose Batting Practice toy from Turco Manufacturing Company.
Comic strip ad for the Grit newspaper from Grit Publishing Co..
Comic strip ad for Hostess Fruit Pies from ITT Continental Baking Company.
Letters of comment on Avengers #181 from Randy Stiles, Jim Ireland, Scott Norris, Greg Gildersleeve, Jon Green, Mike Christiansen, Sheldon Weiber, Bob Banner, Robert Harris, Weldon J. Roberson, David Morrison and Hugh B. Farnham.