This issue is a variant of Superman (DC, 2006 series) #701 [Direct].
"Printed by World Color Press, Inc, Montreal, QC, Canada. 07/07/10."
Two covers were done for this issue; one featuring Superman walking, and this alternate one featuring Superman flying (25 issues for 1 issue mixture).
For every 25 copies of the standard edition, retailers were allowed to order one copy of this variant edition. This is an homage to the cover of Superman (DC, 1939 series) #1 by Joe Shuster, and is credited as "after JOE SHUSTER" on the inside. This is in honor of DC Comics 75th anniversary.
Story continued from the previous issue, and continues in the next issue.
Fletch shares the schedule of the DC panels at the 2010 San Diego ComicCon International. Appears on page 34 in this issue.
House ads for: Wonder Woman, Batman: Arkham Asylum Series 1 action figures, and Brightest Day checklist Part 2. Appear in various places in this issue.
Total of 7 one-page and 1 two-page ads for: Batman: Arkham Asylum (video game, Square Enix), Splat (hair color, Splat), abovetheinfluence (Partnership for a Drug-Free America, two different ads), Sin & Punishment: Star Successor (video game, Nintendo/TREASURE, 2 pages), Keeping it Fresh (mini breath strips, Colgate), React (gum, Wm. Wrigley Jr. Company), and got milk? with Albert Pujos (milk, America's Milk Processors). Appear in various places in this issue.