(October 1969)

New American Library, 1969 Series
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Price:
0.95 USD
Pages:
196
Indicia / Colophon Publisher:
New American Library, Inc.
Brand:
Signet
Editing:
Albert B. Feldstein
Format:
4 1/4" wide x 7" high; mass-market paperback; color cover; black and white interior

Issue Notes

Publication date is for first printing.
Indexed from an eighth printing copy.
Standard Book Number (SBN) = 451-Q6291-095.


[no title indexed] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
?

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Alfred rides in a kangaroo's pouch.

[no title indexed] (Table of Contents)

blank page(s) / 2 pages (report information)

Indexer Notes

Inside front and back covers are blank.

Hopping MAD (Table of Contents)

text article / 1 page (report information)

Script:
?
Letters:
typeset

Synopsis:
List of things that make you mad, culminating with this book.

Indexer Notes

Notes that this is the same list used in "Good 'n' MAD".

More MAD Humor From Signet (Table of Contents)

MAD books / promo (ad from the publisher) / 1 page (report information)

Letters:
typeset

Synopsis:
House ad for other MAD books from Signet.

[no title indexed] (Table of Contents)

foreword, introduction, preface, afterword / 3 pages (report information)

Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Synopsis:
Publishing information and title page.

Indexer Notes

One page has an illustration from "Don Martin In An Italian Restaurant."

Insecurity Is A Pair Of Loose Swim Trunks (Table of Contents)

Good Grief Dept. / comic story / 13 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Characters:
Charlie Brown; Henry; Dondi; Junior [Dick Tracy Jr.]; Chip Flagston; Trixie Flagston; Nancy; Hans Katzenjammer; Fritz Katzenjammer; Little Orphan Annie; Little Lulu; Tubby; Alexander Bumstead; Cookie Bumstead; Dennis Mitchell; Henry Mitchell; Ira; Sluggo; Jughead Jones; Hi Flagston; Ditto Flagston; Pebbles Flintstone; Prince Galan; Henrietta; Huey; Dewey; Louie; Jughaid; Kayo; Swee' Pea; Archie Andrews; Betty Cooper; Veronica Lodge
Synopsis:
A parody of Charles M. Schulz's "Security Is A Thumb And A Blanket", with various child comic characters experiencing insecurity.

Indexer Notes

Several characters the indexer did not recognize.

The Evolution of A Popular Song (Table of Contents)

The Malady Lingers On Dept. / text article / 12 pages (report information)

Script:
Tom Koch
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
humor; satire-parody
Synopsis:
The evolution of a song through the ages from Medieval England to American folk song.

The Lighter Side of Married Men (Table of Contents)

Berg's-Eye View Dept. / comic story / 16 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Situations highlighting the worst of married life.

The MAD Plan For Fighting The War Against Junk Mail (Table of Contents)

Missive Retaliation Dept. / text article / 13 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Synopsis:
Ways to retaliate against junk mailers.

Indexer Notes

Brands mentioned are: National Athlete's Feet Foundation, Reader's Digress books, Sick razors, Metropolis Life Insurance, Tuttletaub tuxedos, Forblefarb appliances, RCE televisions, Glugg scuba gear, Minchwell swimming pools, and Moskowitz furs.

At The Mask Store (Table of Contents)

Don Martin Dept. / comic story / 6 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Three stories of strange happenings at a mask store.

Watch That Price With The Asterisk* (Table of Contents)

Who's Covering Up? Dept. / text article / 8 pages (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor; satire-parody
Synopsis:
Advertisements where the fine print after the asterisk significantly changes the offer.

Indexer Notes

Brands mentioned are: Plymic automobiles, Deluded Acres homesites, Sunbeam irons, Greenthum Nursery, Shoe King Irving, GE Bulbs, Mongrol pencils, and Armstung flooring.

A MAD Look At The Circus (Table of Contents)

Grinding The Acts Dept. / comic story / 17 pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor
Synopsis:
Things that can go wrong at the circus.

The Great Filter Tip Cigarette War (Table of Contents)

Puff, The Tragic Draggin' Dept. / text article / 10 pages (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The history of cigarette filters, expectations for continued development, and MAD's ultimate filter.

Indexer Notes

Brands shown are: Kent, Marlboro, Lark, and Tareyton.

Don Martin In An Italian Restaurant (Table of Contents)

Don Martin Dept. / comic story / 9 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Six stories of problems at an Italian restaurant.

Fake-Out Record Jackets (Table of Contents)

Stars In Your Buys Dept. / text article / 6 pages (report information)

Script:
Jim Rutherford; Darlene Rutherford
Pencils:
Jack Rickard
Inks:
Jack Rickard
Letters:
typeset

Genre:
humor
Characters:
Harry Belafonte
Synopsis:
Record album jackets with fine print that mislead the buyer into believing the album is by someone famous.

MAD Visits The Producer-Director of Charades (Table of Contents)

Corpse And Robbers Dept. / comic story / 15 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
humor; satire-parody
Characters:
Alfred Hatchplot (as Stanley Done-In); Doris Daye (as Cary Grand (as Peter Josher)); Rigid Lambone; Leopold Giddyman; Kentuck Pentup; Herman Scuba
Synopsis:
Parody of the movie "Charades."

The Long Range Effects of Products on People (Table of Contents)

Cause And Defect Dept. / text article / 9 pages (report information)

Script:
Don Reilly
Pencils:
Jack Rickard (signed)
Inks:
Jack Rickard (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Modern physical deformities created by modern products.

Spy vs. Spy (Table of Contents)

Joke And Dagger Dept. / comic story / 2 pages (report information)

Script:
Antonio Prohias (signed)
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor; spy
Characters:
Black Spy; White Spy
Synopsis:
The Black Spy gets the drop on the White Spy at an artillery contest.

The Lighter Side of Little League (Table of Contents)

Berg's-Eye View Dept. / comic story / 15 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
humor
Synopsis:
Stupid situations involving the adults at little league games.

The MAD Politician's Primer (Table of Contents)

Snakes In The Grass Roots Dept. / text article / 15 pages (report information)

Script:
Stan Hart
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Lessons for politicians and those who observe them.

Spy vs. Spy (Table of Contents)

Joke And Dagger Dept. / comic story / 2 pages (report information)

Script:
Antonio Prohias (signed)
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor; spy
Characters:
Black Spy; White Spy
Synopsis:
The White Spy booby traps the Black Spy's doorway.

Comics for Publications That Don't Have Comics (Table of Contents)

Someday Supplement Dept. / comic story / 15 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
?

Genre:
humor; satire-parody
Characters:
Brainie; Egghead; Mr Dollars; The Manager; Senator Duck; unnamed Senator; Daddy-O; Sammy; Sweetie; General Abercrombie; Lieutenant; Ty Coon; Hy Fashion; Cookie The Bookie
Synopsis:
Comic strip parodies, based on existing strips that could be re-worked to fit publications that do not have comic strips.

Indexer Notes

Strips parodied are: Blondie, Peanuts, Donald Duck, Little Orphan Annie, Pogo, Steven Canyon ?, Dennis The Menace, and one other.

The Electrician (Table of Contents)

Don Martin Dept. / comic story / 4 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
An electrician tries to drill a hole in the wrong spot.

MAD's Kangaroo Court Is Now In Session! (Table of Contents)

Hopping MAD / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Norman Mingo
Inks:
Norman Mingo
Colors:
?
Letters:
typeset

Synopsis:
Promotional text for this book.

Indexer Notes

Back cover; uses part of the front cover illustration.

Editing

Table of Contents

  1. 0. [no title indexed]
    Alfred E. Neuman
  2. 1. [no title indexed]
  3. 2. Hopping MAD
  4. 3. More MAD Humor From Signet
    MAD books
  5. 4. [no title indexed]
  6. 5. Insecurity Is A Pair Of Loose Swim Trunks
    Good Grief Dept.
  7. 6. The Evolution of A Popular Song
    The Malady Lingers On Dept.
  8. 7. The Lighter Side of Married Men
    Berg's-Eye View Dept.
  9. 8. The MAD Plan For Fighting The War Against Junk Mail
    Missive Retaliation Dept.
  10. 9. At The Mask Store
    Don Martin Dept.
  11. 10. Watch That Price With The Asterisk*
    Who's Covering Up? Dept.
  12. 11. A MAD Look At The Circus
    Grinding The Acts Dept.
  13. 12. The Great Filter Tip Cigarette War
    Puff, The Tragic Draggin' Dept.
  14. 13. Don Martin In An Italian Restaurant
    Don Martin Dept.
  15. 14. Fake-Out Record Jackets
    Stars In Your Buys Dept.
  16. 15. MAD Visits The Producer-Director of Charades
    Corpse And Robbers Dept.
  17. 16. The Long Range Effects of Products on People
    Cause And Defect Dept.
  18. 17. Spy vs. Spy
    Joke And Dagger Dept.
  19. 18. The Lighter Side of Little League
    Berg's-Eye View Dept.
  20. 19. The MAD Politician's Primer
    Snakes In The Grass Roots Dept.
  21. 20. Spy vs. Spy
    Joke And Dagger Dept.
  22. 21. Comics for Publications That Don't Have Comics
    Someday Supplement Dept.
  23. 22. The Electrician
    Don Martin Dept.
  24. 23. MAD's Kangaroo Court Is Now In Session!
    Hopping MAD
This issue was most recently modified by:
  • Jim Van Dore
  • Donald Dale Milne