This issue is a variant of Superman (DC, 2006 series) #704 [Direct].
This went on sale two weeks after the solicited date and with different content. "Printed by Quad/Graphics, Montreal, QC, Canada. 10/20/10."
Two covers were done for this issue; one featuring Superman with a happy family in front of a picket fence, and this alternate one featuring Superman flying over a crowd with Lois taking notes (10 issues for 1 issue mixture).
For every 10 copies of the standard edition, retailers were allowed to order one copy of this variant edition. This variant cover was originally solicited to be by Kevin Nowlan, but in a press release dated 2010-10-06 DC announced that the artist on the variant cover edition was changed to Gene Ha because of the content change.
Story continued from the previous issue, and continues in the next issue.
Ian Sattler shows a page from Action Comics #894 featuring Lex Luthor and Death. Appears on page 34 in this issue.
House ads for: Superman: Earth One, Justice Society of America #44, Brightest Day, Batman the Dark Knight, Batman Incorporated, Batman, Batwoman #0, Detective Comics, and Superboy. Appear in various places in this issue.
Total of 3 one-page ads for: DC Super Heroes the Ultimate Pop-Up Book (book, Little, Brown and Company), Prism 5 (gum, Wm. Wrigley Jr. Company), and Luther (TV mini-series, BBC America). Appear in various places in this issue.