More Trash from Mad #4

(1961)

Here's Your Special Bonus (Table of Contents: 1) (Expand) /

promo (ad from the publisher) / 1 page (report information)

[no title indexed] (Table of Contents: 2)

Departments / table of contents / 1 page (report information)

Pencils

?

Inks

?

Letters

typeset

New Movie Monsters From Madison Avenue (Table of Contents: 3)

It Came From Outta The Ad Space Dept. / comic story / 3 pages (report information)

Script

E. Nelson Bridwell

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Ideas for horror movies based on current advertising campaigns.

Reprints

• from Mad (EC, 1952 series) #53 (March 1960)

Indexer Notes

Campaigns lampooned are Charles Atlas's bodybuilding, Armstrong tires, Stripe toothpaste, the Living Bra, Simmons mattresses, Green Giant vegetables, and an uncertain whiskey.

The Chiropractor (Table of Contents: 4)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

A chiropractor loosens up his patient a little too much.

Reprints

• from Mad (EC, 1952 series) #56 (July 1960)

America's Dream Car (Table of Contents: 5)

Motorvational Research Dept. / comic story / 3 pages (report information)

Script

Sy Reit

Pencils

Bob Clarke

Inks

Bob Clarke

Letters

typeset

Genre

satire-parody

Synopsis

A list of consumer complaints about modern car design and a suggestion of a design that addresses them...the Model T.

Reprints

• from Mad (EC, 1952 series) #49 (September 1959)

The Rifle, Man! (Table of Contents: 6)

Breech of Premise Dept. / comic story / 4 pages (report information)

Script

Nick Meglin

Pencils

Mort Drucker (signed)

Inks

Mort Drucker (signed)

Letters

typeset

Genre

satire-parody

Characters

Lucas; Lucas's son; Annie Oakley

Synopsis

After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers.

Reprints

• from Mad (EC, 1952 series) #53 (March 1960)

Indexer Notes

Parody of the TV show "The Rifleman."
Writer credit from "Totally MAD" CD collection.

The Great Hotel Fire (Table of Contents: 7)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Genre

humor

Synopsis

Some completely inept firemen manage not save a single person jumping from a building on fire.

Reprints

• from Mad (EC, 1952 series) #51 (December 1959)

Madison Avenue Turns To History And Literature (Table of Contents: 8)

Pros For The Cons Dept. / comic story / 4 pages (report information)

Script

Larry Siegel

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Parodies of various magazine ads using history or literature as motifs.

Reprints

• from Mad (EC, 1952 series) #51 (December 1959)

Indexer Notes

Products used are Bufferin pain reliever, Miss Clairol hair color, Colgate toothpaste, and Winston cigarettes.

Distinctive Picket Lines (Table of Contents: 9)

Workers Of The World, Rewrite! Dept. / comic story / 3 pages (report information)

Script

Frank Jacobs

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

humor

Characters

Alfred E. Neuman

Synopsis

Specialized picket signs for various professions.

Reprints

• from Mad (EC, 1952 series) #54 (April 1960)

Movie Land (Table of Contents: 10)

Stars And Tripe Forever Dept. / comic story / 5 pages (report information)

Script

Larry Siegel

Pencils

Joe Orlando

Inks

Joe Orlando

Letters

typeset

Genre

satire-parody

Characters

Sal Mineo; Elsa (Baklor ?); Arnold Stang; Louella Parsnips; Biff Bopp; Kim Storch; Edd "Kookie" Byrnes; Winston Churchill; Lance Boyle; Phoebe Bebe; Gary Crosby; Fabian; Tony Curtis; Rock Cowznofski; Cary Grant; The Three Stooges

Synopsis

Parody of typical Hollywood star gossip magazines.

Reprints

• from Mad (EC, 1952 series) #54 (April 1960)

Indexer Notes

Rock Cowznofski is drawn to resemble Alfred E. Neuman as Clark Gable.

A Best Seller Hits The Commercial Trail (Table of Contents: 11)

Anything for a Buck Dept. / text story / 4 pages (report information)

Script

Sy Reit

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Letters

typeset

Genre

satire-parody; humor

Characters

Brigette Bardot; Steve Canyon

Synopsis

A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example.

Reprints

• from Mad (EC, 1952 series) #49 (September 1959)

Scenes We'd Like To See: The Race Through The Jungle (Table of Contents: 12)

Hollywood Dept. / comic story / 1 page (report information)

Script

?

Pencils

Mort Drucker

Inks

Mort Drucker

Genre

humor

Synopsis

A Tarzan-like man races through the jungle, swinging on vines, to an unusual destination.

Reprints

• from Mad (EC, 1952 series) #56 (July 1960)

Barber Shop (Table of Contents: 13)

Berg's-Eye View Dept. / comic story / 3 pages (report information)

Script

Dave Berg (signed)

Pencils

Dave Berg (signed)

Inks

Dave Berg (signed)

Letters

typeset

Genre

humor

Synopsis

Special chairs at the barber shop so men can enjoy a fantasy while having their hair cut.

Reprints

• from Mad (EC, 1952 series) #55 (June 1960)

The Truth About "Before" And "After" Ads (Table of Contents: 14)

Double-Cross Exposure Dept. / comic story / 4 pages (report information)

Script

Sy Reit

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Letters

typeset

Genre

satire-parody

Characters

Sal Mineo; Ricky Nelson

Synopsis

The real "after" photos showing unexpected side effects of various products.

Reprints

• from Mad (EC, 1952 series) #52 (January 1960)

I.B.M. Cards (Table of Contents: 15)

Punch And Booty Dept. / text story / 4 pages (report information)

Script

Frank Jacobs

Pencils

Joe Orlando

Inks

Joe Orlando

Letters

typeset

Genre

humor

Characters

Melvin Blecch; Selma Blecch; Nikita Khrushchev; Jack Benny; Fidel Castro; Alfred E. Neuman

Synopsis

Interpreting the punches on computer billing cards.

Reprints

• from Mad (EC, 1952 series) #55 (June 1960)

The Nearsighted Man And The Telephone (Table of Contents: 16)

Don Martin Dept. / comic story / 2 pages (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

A man mistakes another man for a pay phone, and another man retrieves the dime from the "phone" man's mouth.

Reprints

• from Mad (EC, 1952 series) #50 (October 1959)

MAD's Up-To-Date Version of The Night Before Christmas (Table of Contents: 17)

A Cool Yule Dept. / text story / 4 pages (report information)

Script

Paul Laikin (translation); Clement C. Moore (credited as Clement Clarke Moore) (original)

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Letters

typeset

Genre

humor

Characters

Santa Claus

Synopsis

A hip rendition of the classic poem, with illustration showing Santa and the reindeer wearing shades, goatees and berets.

Reprints

• from Mad (EC, 1952 series) #52 (January 1960)

Indexer Notes

The text of the original poem is also printed.
Writer credit from "Totally MAD" CD collection.

Changing History For Commercial TV (Table of Contents: 18)

Pull The Plug Dept. / comic story / 4 pages (report information)

Script

Larry Siegel

Pencils

Joe Orlando

Inks

Joe Orlando

Letters

typeset

Genre

satire-parody

Characters

President Abraham Oldsmobile; Ralph Waldo Motorola; J. Edgar Electrolux; Nicolaus Copernicus; Mrs. Copernicus; Lizzie Sealtest; General George Custer; Sir Kleenex; Mr. Jamison; Benjamin Franklin; John Allstate; Wild Bill Hickock

Synopsis

How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors.

Reprints

• from Mad (EC, 1952 series) #53 (March 1960)

In A Greasy Spoon Diner (Table of Contents: 19)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

The cook provides an unappetizing condiment.

Reprints

• from Mad (EC, 1952 series) #55 (June 1960)

Doctors' Progress (Table of Contents: 20)

Thar's Gold In Them Thar Ills Dept. / comic story / 2 pages (report information)

Script

Al Jaffee

Pencils

George Woodbridge (signed)

Inks

Joe Orlando (signed); Bob Clarke (signed); Wally Wood (credited as Wallace Wood); Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)

Letters

typeset

Genre

humor

Synopsis

Comparisons between seeing your local doctor in the second half of the 1800s and today.

Reprints

• from Mad (EC, 1952 series) #54 (April 1960)

Blue Confessions (Table of Contents: 21)

Bleating Hearts Dept. / text story / 3 pages (report information)

Script

Paul Laikin

Pencils

Wally Wood (credited as Wallace Wood)

Inks

Wally Wood (credited as Wallace Wood)

Letters

typeset

Genre

satire-parody

Synopsis

Parody of True Confessions type of magazine, showing how the stories are not as spectacular as the misleading headlines.

Reprints

• from Mad (EC, 1952 series) #50 (October 1959)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Honest Ads (Table of Contents: 22)

The Truth Blurts Dept. / comic story / 4 pages (report information)

Script

Tom Koch

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Characters

Sammy Getzoff

Synopsis

A look at how advertisements might be if they told the truth.

Reprints

• from Mad (EC, 1952 series) #56 (July 1960)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Grandstand Football (Table of Contents: 23)

Way Off-Side Dept. / comic story / 3 pages (report information)

Script

Frank Jacobs

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

humor

Characters

Monroe Fernfeather; Delbert (Biff) Smeed; Spencer (Go-Go) McNulty; Beauregard Finster; Ardsley Waxwing; Barney (Rah-Rah) Windlass; Kyle Esterhazy; Barclay Brisk; Jasper C. Van Flick

Synopsis

Discussion of the actions of the spectators in the stands during a football game, as if they are playing a game. Rules, player positions, and some of the great players are highlighted.

Reprints

• from Mad (EC, 1952 series) #51 (December 1959)

Vic Tinny Gyms (Table of Contents: 24)

Big Build-Up Dept. / comic story / 5 pages (report information)

Script

Al Jaffee

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Letters

typeset

Genre

satire-parody

Characters

Vic Tinny; Popeye

Synopsis

Discusses the methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms.

Reprints

• from Mad (EC, 1952 series) #49 (September 1959)

Garbage (Table of Contents: 25)

A Heap 'O Livin' Dept. / comic story / 2 pages (report information)

Script

Frank Jacobs

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

humor

Synopsis

A collection of peoples' garbage arranged so that the right-hand page shows the results of the lifestyle lived on the left-hand page.

Reprints

• from Mad (EC, 1952 series) #54 (April 1960)

America Is Getting Soft (Table of Contents: 26)

Berg's-Eye View Dept. / comic story / 4 pages (report information)

Script

Dave Berg

Pencils

Dave Berg

Inks

Dave Berg

Letters

typeset

Genre

humor

Synopsis

Dave develops the thesis that as the US becomes fatter and lazier, and ends up driving everywhere instead of walking, we'll become pushovers for the lean hungry barbarians, just as ancient Rome did. Only our invaders will be from the east (oriental).

Reprints

• from Mad (EC, 1952 series) #54 (April 1960)

Indexer Notes

Uses small in-house personal scooters to ride, foreshadowing the Segway.

The MAD Madison Avenue Primer (Table of Contents: 27)

Hard Spell Dept. / text story / 3 pages (report information)

Script

Larry Siegel

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Letters

typeset

Genre

satire-parody

Synopsis

An attempt to make the world of advertising understandable by seven-year olds.

Reprints

• from Mad (EC, 1952 series) #55 (June 1960)

How Publicity Works (Table of Contents: 28)

Bilking It Dry Dept. / comic story / 3 pages (report information)

Script

Frank Jacobs

Pencils

Bob Clarke (credited); Joe Orlando (actual)

Inks

Bob Clarke (credited); Joe Orlando (actual)

Letters

typeset

Genre

humor

Characters

Senator Ardsley Stonehenge

Synopsis

Phoney newspaper clippings showing how a good publicity man can get mountains of press from a molehill of an event.

Reprints

• from Mad (EC, 1952 series) #56 (July 1960)

Indexer Notes

Art credit in issue is wrong, as this is clearly Joe Orlando's work, matching that of the "MAD Bubble Gum Cards".

How I Turned $6.85 Into A Zillion (Table of Contents: 29)

One For The Bucks Dept. / text story / 1 page (report information)

Script

Al Jaffee (credited as William Nickelnurser)

Pencils

? (photo)

Inks

? (photo)

Letters

typeset

Genre

satire-parody

Characters

William Nickelnurser

Synopsis

Parody of ad for real estate "get rich" books.

Reprints

• from Mad (EC, 1952 series) #54 (April 1960)

The U.S. Army Chicken Officer's Field Manual (Table of Contents: 30)

The Man In Command Dept. / text article / 5 pages (report information)

Script

Larry Siegel

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Synopsis

A phoney instruction book for army officers, showing how they are trained in all the things that annoy enlisted men.

Reprints

• from Mad (EC, 1952 series) #56 (July 1960)

The New Chair (Table of Contents: 31)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

A nervous, shaky man gets a new vibrating chair.

Reprints

• from Mad (EC, 1952 series) #50 (October 1959)

[What? You Say I'm Not Covered?] (Table of Contents: 32)

Safe Form Mutual / comic story / 1 page (report information)

Script

Al Jaffee

Pencils

Lester Krauss (photo)

Inks

Lester Krauss (photo)

Letters

typeset

Genre

satire-parody

Synopsis

Parody of ad for State Farm Mutual Insurance.

Reprints

• from Mad (EC, 1952 series) #55 (June 1960)

Indexer Notes

Writer credit from "Totally MAD" CD collection.
On inside back cover.

Whenever You Go (Table of Contents: 33)

illustration / 1 page (report information)

Script

?

Pencils

Kelly Freas (signed)

Inks

Kelly Freas (signed)

Colors

Kelly Freas (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Parody of Arrow Shirt print ads; A Cuban loyalist about to be executed smiles because he looks so good in his Arrow dress shirt.

Reprints

• from Mad (EC, 1952 series) #59 (December 1960)

Indexer Notes

Back cover.