(July 1955)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
68
Indicia frequency:
?
Indicia / Colophon Publisher:
?
Brand:
?
Editing:
Harvey Kurtzman
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Issue Notes

Phrase "What? Me Worry?" is used for the first time in MAD. First 25 cent, magazine size issue.


["This New Magazine Is Vital For You To Read..."] (Table of Contents)

cover / 1 page (report information)

Script:
?
Pencils:
Harvey Kurtzman (frame, signed)
Inks:
Harvey Kurtzman (frame, signed)
Letters:
typeset

Genre:
humor
Characters:
Socrates; Napoleon; Sigmund Freud; Marilyn Monroe; Alexander The Great; Rembrandt; Galileo; Lassie; Tom Swift; Columbus; Caesar; Buffalo Bill; Alfred L. Neuman; Melvin Cowznowski [Alfred E. Neuman]; Copernicus; Louis Pasteur; Ludwig Van Beethoven
Reprints:

Indexer Notes

Characters noted are in the frame around the page. Alfred L. Neuman bears no physical resemblance to Alfred E. Neuman, whose image does appear unnamed.

Headache? Cold Misery? (Table of Contents)

Bofforin / comic story / 1 page (report information)

Script:
?
Pencils:
Bill Elder (signed)
Inks:
Bill Elder (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad for Bofforin pain reliever.
Reprints:

Indexer Notes

Parody of Bufferin ad. Inside front cover.

Extremely Important Message From The Editors (Table of Contents)

comic story / 1 page (report information)

Script:
Harvey Kurtzman
Pencils:
Harvey Kurtzman
Inks:
Harvey Kurtzman
Letters:
typeset

Genre:
humor
Synopsis:
Message is, "Please Buy This Magazine."

She Wanted To Drown Her Troubles (Table of Contents)

Gluggle! / comic story / 1 page (report information)

Script:
?
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Jane Outsell
Synopsis:
Phony ad for movie "Gluggle!"

Indexer Notes

Parody of ad for movie "Underwater!" Also mentions movie credits for: Howard Huge; Eli Lectric; Manny Tshark; Myrtle Turtle; Eben Tide; Ty Dalwave.

Contents (Table of Contents)

Table of Contents / foreword, introduction, preface, afterword / 1 page (report information)

Script:
Harvey Kurtzman
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Characters:
Roger Price; Bernard Shir-Cliff; Ernie Kovacs; Ira Wallach

Indexer Notes

Includes a brief summary of contents with photos of some contributors. Layout appears similar to Playboy table of contents pages.

I Dreamed I Walked Down 5th Avenue In My Ironmaidenfit (Table of Contents)

Ironmaidenfit / comic story / 0.5 page (report information)

Script:
Harvey Kurtzman
Pencils:
Jack Davis (signed)
Inks:
Jack Davis (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad for Ironmaidenfit bras.
Reprints:

Indexer Notes

Parody of Maidenform bra ad.

Letters Dept. (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Harvey Kurtzman ?
Pencils:
various
Inks:
various
Letters:
typeset

Indexer Notes

Art is excerpts from previous issues.

Are You Ever Lovely To Love? (Table of Contents)

MMboy / comic story / 0.5 page (report information)

Script:
Harvey Kurtzman
Pencils:
Bill Elder (signed)
Inks:
Bill Elder (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad for MMBoy Cream Deordorant.
Reprints:

Is A Trip To The Moon Possible? (Table of Contents)

Science Dept. / comic story / 10 pages (report information)

Script:
Harvey Kurtzman
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
humor
Characters:
Dr. X Fline Saucer; Captain Buck Roger; Melvin Cowznowski; Commander Zork Argh
Synopsis:
A humorous look at the problems and joys of travel to the moon.
Reprints:

Report From Russia (Table of Contents)

News Dept. / text article / 1 page (report information)

Script:
Hans Christian Andersen
Pencils:
?
Inks:
?
Letters:
?; typeset

Genre:
humor
Characters:
Tel-Tapper-Phoner; Watchbug
Synopsis:
A supposed look into Russian thought...in Russian (Cyrillic script).
Reprints:

Indexer Notes

Includes a propaganda cartoon, "This Is A Tel-Tapper-Phoner", which is reprinted in Brothers Mad, The. The Writer credit from "Totally MAD" CD collection, may indicate the text is actually a story by the Danish author, written in Russian.

Out of The Frying Pan And Into The Soup (Table of Contents)

Literature Dept. / text story / 3 pages (report information)

Script:
Ira Wallach
Pencils:
Bernie Krigstein (signed)
Inks:
Bernie Krigstein (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Ernest Heminghaw [Pappa]; Private First Class; Pierre; Mignonette; a driver
Synopsis:
A tangled story of a retired army private and his granddaughter.

Indexer Notes

Billed as, "The first part of a ½ part novel." Author listed as "Eli Wallach" in issue but "Totally MAD" CD collection lists as "Ira Wallach", same as a story in issue #26.

Wrestling (Table of Contents)

Sports Dept. / comic story / 10 pages (report information)

Script:
Harvey Kurtzman
Pencils:
Jack Davis (signed)
Inks:
Jack Davis (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Kid Kindyouth; Offensive Herman; Art Rottencore; Reggie Spoilsport; Tom Strongheart; Dick Stoutfellow; Yukon Klondike; Antonio Rockingchair; Gomez Addams (cameo); Morticia Addams (cameo); Pugsley Addams (cameo); Frankenstein's monster (cameo)
Synopsis:
A humorous look at professional wrestling matches, using all the stereotypes in the sport.
Reprints:

Comics Digest (Table of Contents)

Newspaper Comics Dept.; Brunette; Little Orphan Melvin; Smilin' Melvin; Lil' Ab'r; Dick Tracing; Popcorn; Manduck The Magician / comic story / 2 pages (report information)

Script:
Harvey Kurtzman
Pencils:
Bill Elder (signed)
Inks:
Bill Elder (signed)
Letters:
?

Genre:
satire-parody
Characters:
Brunette; Dogwood; Punjoke; Little Orphan Melvin; Daddy Peacebucks; Little Melvin Rooney; Smilin' Melvin; Upwind Johnson; Lil' Ab'r; Mammy Jokeum; Dick Tracing; Chief; Junior; Popcorn kids; Manduck The Magician; Loathar
Reprints:

Indexer Notes

Single strip parodies of newspaper comics: Blondie; Little Orphan Annie; Smilin' Jack; Lil' Abner; Dick Tracy; Peanuts; Mandrake The Magician. Title from contents page.

Classy Crimes #138: Who Put The Strichnine In Mrs. Murphy's Husband? (Table of Contents)

Crime Dept. / text story / 3 pages (report information)

Script:
Bernard Shir-Cliff
Pencils:
Bill Elder (signed)
Inks:
Bill Elder (signed)
Letters:
typeset

Genre:
humor
Characters:
Dr. Milo Quackenbush; Francis L. Guteberger; Alfred L. Neuman; Seamus Murphy; Voona Murphy; Vasily Vaselodovich Orang-outang; Fothergill; Rosencrantz
Synopsis:
Detective Francis L. Guteberger investigates the murder of Seamus Murphy.

Indexer Notes

Alfred L. Neuman bears no physical resemblance to Alfred E. Neuman, whose picture also appears with no name.

Anyone Can Build This Coffee Table (Table of Contents)

Do It Yourself Dept. / comic story / 3 pages (report information)

Script:
Harvey Kurtzman
Pencils:
Jack Davis (signed)
Inks:
Jack Davis (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Bogus instructions on how to build a coffee table complete with a potted plant sitting on the table.
Reprints:

Is This Your Life? (Table of Contents)

Television Dept. / comic story / 9 pages (report information)

Script:
Harvey Kurtzman
Pencils:
Bill Elder
Inks:
Bill Elder
Letters:
typeset

Genre:
satire-parody
Characters:
Raoul Phedwards; Melvin Furd; Shiloh Culpepper; Sabrina Voom; Sheldon Scrounge; Alfred L. Neuman; Brunhilda Furd; Furd children; Furd's mother; Furd's father; Furd's sister; Furd's brother; Lone Ranger (cameo); Snap (cameo); Crackle (cameo); Pop (cameo); Santa Claus (cameo); Smith Brothers (cameo); Quaker Oats Man (cameo); Edward R. Murrow (cameo); Winston Churchill (cameo); Joe McCarthy (cameo); Harry Truman (cameo); Liberace (cameo); Abraham Lincoln (cameo); Bing Crosby (cameo); Bob Hope (cameo); Marlon Brando (cameo); Marilyn Monroe (cameo); Joe Friday (cameo); Aunt Jemimah (cameo); Arthur Godfrey (cameo); Jackie Gleason (cameo); Douglas MacArthur (cameo); Groucho Marx (cameo); Donald Duck (cameo); Dean Martin (cameo); Prince Albert (in a can, cameo); others (cameo);
Synopsis:
Melvin Furd is nearly killed during the show, which features family, friends, enemies and someone he doesn't even know.

Indexer Notes

Parody of tv show "This Is Your Life." Alfred L. Neuman bears no physical resemblance to Alfred E. Neuman.

Tom Swifft And His Electric Ping Pong Ball (Table of Contents)

Classics Dept. / text story / 2 pages (report information)

Script:
Ernie Kovacs [as Victor Applesauce]
Pencils:
Bill Elder (signed)
Inks:
Bill Elder (signed)
Letters:
typeset

Genre:
humor
Characters:
Tom Swifft; Professor Harding; Six-Torso [Ramona Popkin]
Synopsis:
Tom's invention is stolen by a Russian spy.

A Guide For Future Job Hunters (Table of Contents)

Education Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
humor
Synopsis:
A series of phony graphs explaining employment statistics.

How To Get The Job You Want By Thinking Positively And Also Get Ahead By Learning My Five Rules That Will Give You A New And Unbelievable Positive Personality And Help You Achieve Success (Table of Contents)

Education Dept. / text article / 2 pages (report information)

Script:
Roger Price
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
humor
Synopsis:
Five foolish rules for building a positive personality for yourself.

Indexer Notes

Includes one illustration.

Vera's Cruz (Table of Contents)

Movie Dept. / comic story / 10 pages (report information)

Script:
Harvey Kurtzman
Pencils:
Jack Davis (signed)
Inks:
Jack Davis (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Burt Lambaster; Gary Chickencooper; Seezer Romeo; Emperor Maxamillion; Denice Parcel; Melvin Cowznowski; Sarita Vavavoom
Synopsis:
Two men sign on to guard a gold and guns shipment, but are also out to steal it for themselves.

Indexer Notes

A parody of the movie "Veracruz."

If You Suffer Pain (Table of Contents)

Anasprin / comic story / 0.11 page (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
satire-parody
Characters:
Melvin Coznowski [Alfred E. Neuman]
Synopsis:
Phony ad for Anasprin.
Reprints:

Indexer Notes

Parody of both Anacin and aspirin ads. Character is unamed.

When The Talk Turns To Books Do You Find Yourself Saying: "Hoo Hah?" (Table of Contents)

The MAD Reader / promo (ad from the publisher) / 0.11 page (report information)

Script:
?
Letters:
typeset

Indexer Notes

House ad for The MAD Reader paperback.

Pictoquiz (Table of Contents)

Puzzle Dept. / activity / 1.45 pages (report information)

Script:
Harvey Kurtzman
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman; Wanda Furd
Synopsis:
A quiz where none of the answers makes sense.

Indexer Notes

Alfred E. Neuman is name given to several celebrities pictured, one of which is actually him.

Are You Walking Around Like A Human Queston Mark? (Table of Contents)

Rubbaban / comic story / 0.33 page (report information)

Script:
?
Pencils:
Bill Elder
Inks:
Bill Elder
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad for Rubbaban women's foundation garments.

In These Danger Periods Your Skin "Dies" A Little (Table of Contents)

Pund's Cold Cream / comic story / 1 page (report information)

Script:
?
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
satire-parody
Characters:
Camenbert, Duchess of Fromage
Synopsis:
Phony ad for Pund's Cold Cream.

Indexer Notes

Parody of Pond's Cold Cream ad.

Never Before A Bandage That Sticks Like This! (Table of Contents)

Bind-Aig / comic story / 1 page (report information)

Script:
Harvey Kurtzman
Pencils:
Bill Elder (signed)
Inks:
Bill Elder (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad for Bind-Aig adhesive bandages.
Reprints:

Indexer Notes

Parody of Band-Aid ad. On inside back cover.

When I'm Eating Jell-y I Wish I Were A Human Being (Table of Contents)

Jell-y / comic story / 1 page (report information)

Script:
Harvey Kurtzman
Pencils:
Bill Elder (signed)
Inks:
Bill Elder (signed)
Colors:
?
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad for Jell-y dessert.

Indexer Notes

Parody of Jell-O ad. On back cover.

Editing

Table of Contents

  1. 0. ["This New Magazine Is Vital For You To Read..."]
  2. 1. Headache? Cold Misery?
    Bofforin
  3. 2. Extremely Important Message From The Editors
  4. 3. She Wanted To Drown Her Troubles
    Gluggle!
  5. 4. Contents
    Table of Contents
  6. 5. I Dreamed I Walked Down 5th Avenue In My Ironmaidenfit
    Ironmaidenfit
  7. 6. Letters Dept.
    Letters Dept.
  8. 7. Are You Ever Lovely To Love?
    MMboy
  9. 8. Is A Trip To The Moon Possible?
    Science Dept.
  10. 9. Report From Russia
    News Dept.
  11. 10. Out of The Frying Pan And Into The Soup
    Literature Dept.
  12. 11. Wrestling
    Sports Dept.
  13. 12. Comics Digest
    Newspaper Comics Dept.; Brunette; Little Orphan Melvin; Smilin' Melvin; Lil' Ab'r; Dick Tracing; Popcorn; Manduck The Magician
  14. 13. Classy Crimes #138: Who Put The Strichnine In Mrs. Murphy's Husband?
    Crime Dept.
  15. 14. Anyone Can Build This Coffee Table
    Do It Yourself Dept.
  16. 15. Is This Your Life?
    Television Dept.
  17. 16. Tom Swifft And His Electric Ping Pong Ball
    Classics Dept.
  18. 17. A Guide For Future Job Hunters
    Education Dept.
  19. 18. How To Get The Job You Want By Thinking Positively And Also Get Ahead By Learning My Five Rules That Will Give You A New And Unbelievable Positive Personality And Help You Achieve Success
    Education Dept.
  20. 19. Vera's Cruz
    Movie Dept.
  21. 20. If You Suffer Pain
    Anasprin
  22. 21. When The Talk Turns To Books Do You Find Yourself Saying: "Hoo Hah?"
    The MAD Reader
  23. 22. Pictoquiz
    Puzzle Dept.
  24. 23. Are You Walking Around Like A Human Queston Mark?
    Rubbaban
  25. 24. In These Danger Periods Your Skin "Dies" A Little
    Pund's Cold Cream
  26. 25. Never Before A Bandage That Sticks Like This!
    Bind-Aig
  27. 26. When I'm Eating Jell-y I Wish I Were A Human Being
    Jell-y
This issue was most recently modified by:
  • Jim Van Dore
  • Katie
  • Donald Dale Milne
  • Jason Czeskleba
  • Tony R. Rose
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne