Mad #28

(July 1956)

Spring Issue [Useless Income Tax Guide] (Table of Contents)

cover / 1 page (report information)

Credits

Script:

?

Pencils:

?; Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)

Inks:

?; Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)

Colors:

?

Letters:

typeset

Content Information

Genre:

humor

Spring Issue [Guided Missiles] (Table of Contents)

cover / 1 page (report information)

Credits

Script:

?

Pencils:

?; Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)

Inks:

?; Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)

Colors:

?

Letters:

typeset

Content Information

Genre:

humor

They Wanted To Call It Partners Pick (Table of Contents)

Billows Cotton Pick / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Bill Elder (signed)

Inks:

Bill Elder (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Cotton Billow; George Company

Synopsis:

Phony ad for Billows Cotton Pick whiskey.

Indexer Notes

Parody of ad for an unknown brand of whiskey.

Contents (Table of Contents)

Table of Contents / foreword, introduction, preface, afterword / 1 page (report information)

Credits

Script:

Harvey Kurtzman (signed)

Pencils:

various

Inks:

various

Letters:

typeset

Content Information

Genre:

non-fiction

Characters:

Ed Suvillan

Synopsis:

Masthead quote: "In the present state of the world it is difficult not to write lampoons." - Juvenal (100 A.D.)

Indexer Notes

Art is excerpts from this and previous issue. Includes the first quote under the masthead, though it is not by Alfred E. Neuman.

Letters Dept. (Table of Contents)

letters page / 2 pages (report information)

Credits

Script:

Harvey Kurtzman; DeWitt Wallace

Pencils:

various

Inks:

various

Letters:

typeset

Content Information

Characters:

Mel Haney [Alfred E. Neuman]

Indexer Notes

Includes letter from DeWitt Wallace, Publisher of Reader's Digest.

He Rose Tattooed (Table of Contents)

Movie Dept. / text article / 2 pages (report information)

Credits

Script:

?

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Scallopini Rosa [Anna Lasagna]; Rosario Rosa [Burt Lambaster]; Antipasto Monticello; Rosa Rosa

Synopsis:

Highlights from the movie "He Rose Tattooed."

Reprints:

• in MAD for Keeps (Crown Publishers, 1958 series) #[nn] (July 1958)

Indexer Notes

Parody of movie "The Rose Tattoo."

Stamps (Table of Contents)

Hobbies Dept. / text article / 2 pages (report information)

Credits

Script:

Al Jaffee

Pencils:

Al Jaffee

Inks:

Al Jaffee

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A brief look at stamp collecting, focusing on printing errors.

Reprints:

• in MAD for Keeps (Crown Publishers, 1958 series) #[nn] (July 1958)
• in Mad About the Fifties (Little, Brown, 1997 series) #[nn] (1997)

Triumph Over Tooth Decay (Table of Contents)

Best Toothpaste / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Bill Elder (signed)

Inks:

Bill Elder (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Synopsis:

Phony ad for Best Toothpaste with Frammistan.

Reprints:

• in MAD for Keeps (Crown Publishers, 1958 series) #[nn] (July 1958)

Indexer Notes

Parody of ad for Crest Toothpaste.

The Race Is On For The Super Guided Missile (Table of Contents)

Science Dept. / comic story / 4 pages (report information)

Credits

Script:

Al Jaffee (signed)

Pencils:

Al Jaffee (signed); Jack Davis; Wally Wood

Inks:

Al Jaffee (signed); Jack Davis; Wally Wood

Letters:

typeset

Content Information

Genre:

humor

Characters:

Gallup; Kerbang; Blitz; Pick; Back; Buck Roger; Waldo; Zork Argh; Dashkin; Propelnik; Schmidt; Beelzebub; Buck Rojinikoff; Plotkin; Watchova

Synopsis:

Shows various parts of the space race between the US and USSR, with ultimate consequences of missile use.

Reprints:

• in More Trash from MAD (EC, 1958 series) #1 (1958)

Children's Primer (Table of Contents)

Education Dept. / text article / 3 pages (report information)

Credits

Script:

? [as Eugene Field]

Pencils:

Bill Elder (signed)

Inks:

Bill Elder (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Sluggo; the Double Bubble gum kid; Dennis The Menace; Jughead; Little Lulu; Nancy; Henry; The Captain; Hans Katzenjammer; Fritz Katzenjammer

Synopsis:

Excerpts from phony old-fashioned children's reading primer.

Indexer Notes

Parody of the type of poetry written by 19th century poet, Eugene Field, The Children's Poet.

Comic Books [Black And Blue Hawks!] (Table of Contents)

Literature Dept.; Black And Blue Hawks / comic story / 4 pages (report information)

Credits

Script:

Harvey Kurtzman

Pencils:

Wally Wood [as Woodhawk]

Inks:

Wally Wood [as Woodhawk]

Letters:

?

Content Information

Genre:

satire-parody

Characters:

Saddlesore; Saurbratten; Robespierre; Boss Hawk; Yonny Yohnson; Chop Chop Chop; woman in red

Synopsis:

The Black And Blue Hawks stage a mutiny.

Reprints:

• from Mad (EC, 1952 series) #5 (June - July 1953)

Indexer Notes

A parody of Blackhawk comic books. Pages reproduced smaller than original.

Young Men's Spring Fashions for 1956 (Table of Contents)

Fashion Dept. / text article / 4 pages (report information)

Credits

Script:

?

Pencils:

Jack Davis

Inks:

Jack Davis

Letters:

Typeset

Content Information

Genre:

satire-parody

Synopsis:

Comparison of fashions for Ivy League class with those worn by street gangs.

Your Income Tax (Table of Contents)

Do It Yourself Dept. / text article / 4 pages (report information)

Credits

Script:

Bernard Shir-Cliff

Pencils:

? (photo); Bill Elder

Inks:

? (photo); Bill Elder

Letters:

Typeset

Content Information

Genre:

satire-parody

Synopsis:

Bad advice for filling out your federal income tax return.

Collegiate Whimsey (Table of Contents)

College Dept. / comic story / 2 pages (report information)

Credits

Script:

various; Bill Davis

Pencils:

various; Bill Davis

Inks:

various; Bill Davis

Letters:

Typeset

Content Information

Genre:

humor

Characters:

Galahad

Synopsis:

Gag cartoons from the following college publications: Syracusan; Flat Iron; Texas Ranger; Columns; Chaparral; Cornell Widow; Showme

Indexer Notes

Uncredited, but the following signatures are readable: Wilson; Spavey; BK; Noel; C. Jacobson. Letters Dept. in issue #29 notes that cartoon credited to Smoke Signals is actually from Chaparral, featuring character Galahad by Bill Davis.

The Life of General Homer T. 'Old Hominy' Shotbag (Table of Contents)

History Dept. / comic story / 7 pages (report information)

Credits

Script:

Ed Fischer

Pencils:

Ed Fischer (signed); Seltz

Inks:

Ed Fischer (signed); Seltz

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Homer T. Shotbag; Simeon D. Shotbag; Flora Brocklebone Shotbag; Marie d'Ewlappe Shotbag; Abraham Lincoln; Ulysses S. Grant

Synopsis:

Highlights of the life of Civil War general Homer T. Shotbag, from childhood to fame.

Talk (Table of Contents)

Talk Dept. / comic story / 5 pages (report information)

Credits

Script:

?

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

Typeset

Content Information

Genre:

humor

Characters:

Shirley; Lance Cowznofski; Alfred E. Neuman

Synopsis:

Comparisons of what you think overseen conversations are, with what they actually are.

Reprints:

• in MAD for Keeps (Crown Publishers, 1958 series) #[nn] (July 1958)
• in Son of Mad (New American Library, 1959 series) #S1701 (October 1959)

Indexer Notes

Alfred E. Neuman does not resemble the MAD trademark character.

Rare Old Cartoons (Table of Contents)

Collector's Dept. / comic story / 2 pages (report information)

Credits

Script:

Henry Mayo Bateman

Pencils:

Henry Mayo Bateman

Inks:

Henry Mayo Bateman

Letters:

Typeset

Content Information

Genre:

humor

Synopsis:

Man has trouble with a tube of glue.

Indexer Notes

English cartoon from the World War I period.

Million Dollar Horse (Table of Contents)

Sports Dept. / comic story / 4 pages (report information)

Credits

Script:

Al Jaffee

Pencils:

Jack Davis

Inks:

Jack Davis

Letters:

Typeset

Content Information

Genre:

humor

Characters:

Naushea; Shorty Yech; Wastrel P. Prodigal

Synopsis:

Story of a celebrity race horse, showing the care taken with him versus the poor working conditions of his caretakers.

Reprints:

• in MAD for Keeps (Crown Publishers, 1958 series) #[nn] (July 1958)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Good Old, Old Days! (Table of Contents)

Book Review Dept. / text article / 1 page (report information)

Credits

Script:

B. Wiseman

Pencils:

B. Wiseman

Inks:

B. Wiseman

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Borey Mernstein; hypnosis subject

Synopsis:

Excerpt from and review of fictitious book.

Medical (Table of Contents)

TV Dept. / comic story / 5 pages (report information)

Credits

Script:

?

Pencils:

Bill Elder

Inks:

Bill Elder

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Konrad Strainer; Smilby; Lance Follicle; Amanda

Synopsis:

Lance needs a tonsillectomy, from which he recovers in great shape, but still can't play the violin well.

Reprints:

• in The Bedside Mad (New American Library, 1959 series) #S1647 (April 1959), #D2316 (February 1964), #P3520 (c 1969)
• in The Bedside Mad (Warner Books, 1973 series) #[nn] (May 1973)

Indexer Notes

Parody of tv show "Medic."

Real Advertisements (Table of Contents)

text article / 0.16 page (report information)

Credits

Script:

?

Letters:

Typeset

Content Information

Synopsis:

A notice the the remainder of the page contains real advertisements.

Mad Records For Mad Readers! (Table of Contents)

San Francisco Records / advertisement / 0.16 page (report information)

Credits

Script:

?

Pencils:

?

Inks:

?

Letters:

typeset

Editing:

?

Content Information

Synopsis:

Ad for hi-fi records.

Looks Cooler - Is Cooler (Table of Contents)

Viking pipe set / advertisement / 0.26 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

Typeset

Editing:

?

Content Information

Synopsis:

Ad for Viking smoking set from R. S. Leber.

She'll Love You If You Buy Her A Glob of Silly Putty (Table of Contents)

Silly Putty / advertisement / 0.17 page (report information)

Credits

Script:

?

Pencils:

Bill Elder (signed)

Inks:

Bill Elder (signed)

Letters:

Typeset

Editing:

?

Content Information

Synopsis:

Ad for Silly Putty.

Indexer Notes

Shows a Basil Wolverton drawing being lifted by Silly Putty.

Roger Price (Table of Contents)

In One Head And Out The Other / advertisement / 0.17 page (report information)

Credits

Script:

?

Pencils:

?

Inks:

?

Letters:

typeset

Editing:

?

Content Information

Characters:

Roger Price

Synopsis:

Ad for book by Roger, from Ballantine Books.

What? Me Worry? (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.08 page (report information)

Credits

Script:

?

Pencils:

?

Inks:

?

Letters:

Typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

Ad for drawings suitable for framing.

Indexer Notes

Drawing is historical picture and Alfred is not named.

You Don't Have To Fight Over MAD (Table of Contents)

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Credits

Script:

?

Pencils:

?

Inks:

?

Letters:

typeset

Content Information

Synopsis:

House ad for MAD subscriptions.

Indexer Notes

Art appears to be an old painting, possibly of Custer's Last Stand.

Paper Doll Page (Table of Contents)

Things To Make & Do Dept. / activity / 2 pages (report information)

Credits

Script:

?

Pencils:

Bill Elder (signed)

Inks:

Bill Elder (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Pete Paperdoll; Pat Paperdoll

Synopsis:

Paperdolls with unusual accessories.

Reprints:

• in MAD for Keeps (Crown Publishers, 1958 series) #[nn] (July 1958)
• in Mad About the Fifties (Little, Brown, 1997 series) #[nn] (1997)

Indexer Notes

Page 2 is inside back cover.

The Heathy Girl (Table of Contents)

comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Russ Heath (signed)

Inks:

Russ Heath (signed)

Colors:

?

Letters:

typeset

Content Information

Genre:

satire-parody

Synopsis:

Parody of a Varga Girl.

Indexer Notes

Back cover.