Mad #32

(April 1957)

How Much More of This Stuff Can You Take? (Table of Contents: 1) (Expand) /

Utterly MAD / promo (ad from the publisher) / 1 page (report information)

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script

?

Pencils

various

Inks

various

Letters

typeset

Genre

non-fiction

Indexer Notes

Art is excerpts from this issue. Masthead quote is from Chamfort (1741- 1794). There is a credit of Nick Megliola for ideas, but no indication of what articles.

Nansy (Table of Contents: 3)

Newspaper Comics Dept. / comic story / 2 pages (report information)

Script

?

Pencils

Wally Wood (credited as Wallace Wood)

Inks

Wally Wood (credited as Wallace Wood)

Letters

typeset

Genre

satire-parody; humor

Characters

Nansy; Nansy Duck; Pinnochio; Dick Nansy; Junior; Pat [Patton]; Li'l Nansy; Abner Mae; Nansy Canyon

Synopsis

A look at a joke from one cartoon strip as it might be interpreted by other strips.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in Like, Mad (New American Library, 1960 series) #T4904 (circa 1970)
• in Mad Special [Mad Super Special] (EC, 1970 series) #36 (Fall 1981)

Indexer Notes

Parodies of Nancy, Donald Duck, Dick Tracy, Li'l Abner and Steve Canyon.

You Can Break The Magazine Habit! (Table of Contents: 4) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

Random Samplings of Reader Mail (Table of Contents: 5)

Letters Dept. / letters page / 1.42 pages (report information)

Script

Al Feldstein (credited as Albert B. Feldstein); Bob Singer; Bruce Brown; Wendell Crowley; John Benson

Pencils

various

Inks

various

Letters

typeset

Synopsis

Letters of comment, mostly about issue #31. The letters were written by Robert Hollinger, Chuck Levy, Danny Lichty, Steve Ellerbroek, Joshua Zerlin, Bill O'Keefe, "Lucky" Simonds, Fred Beard; Tom Main, Mark Trail, Bob Koeser, Arthur Miller, Bryson Kitchen, Ken Corey, Alan Besser, Albertha Spaulding, Dave Little; E. Pally Achee, Don Calfa, George Tysh, M. Reine, Jr., Ray Prochaska, Alfred Mazolie, Tom Donoher, and Bruce Marshall

Indexer Notes

Art is excerpts from issue #31.

Statement of Ownership (Table of Contents: 6)

statement of ownership / 0.085 page (report information)

Script

John Putnam

Letters

typeset

Indexer Notes

For October 1, 1956. Publisher: William M. Gaines, Editor: Albert B. Feldstein, Managing Editor: John F. Putnam, Owners: E. C. Publications, Inc.; William M. Gaines; V. E. McAdie; J. K. Gaines.

Now In Full Color! (Table of Contents: 7) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.165 page (report information)

The Steve Allan Story (Table of Contents: 8)

People Dept. / comic story / 5 pages (report information)

Script

?

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody; humor

Characters

Steve Allan; Ray Geneburn; Ed Suvillan; Elvis Presley; Wes Yeast

Synopsis

Shows Steve at work and discusses how tv show is produced.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)

Indexer Notes

Parody of tv's Steve Allen Show.

Scenes We'd Like To See: The Faithful Dog (Table of Contents: 9)

Hollywood Dept. / comic story / 1 page (report information)

Script

?

Pencils

Joe Orlando (signed)

Inks

Joe Orlando (signed)

Letters

typeset

Genre

satire-parody; humor

Synopsis

A hunter is stuck in a bear trap and sends his dog back to town for help, whereupon the dog is captured by the local dog catcher.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in The Organization Mad (New American Library, 1960 series) #D2286 (March 1963)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)
• in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)

It's Gonna Be A Mad Mad Year! (Table of Contents: 10)

Crystal Ball Dept. / comic story / 2 pages (report information)

Script

G. Stang

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Letters

typeset

Genre

humor

Characters

Alfred E. Neuman; Lila Vavoom; Sam Westee; Javier Pereira

Synopsis

Foolish predictions for world events in the coming year.

Reprints

• in Mad (EC, 2018 series) #19 (June 2021)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Bad Seat Is The Big Shocker!! (Table of Contents: 11)

Movie Dept. / Movies Dept. / comic story / 2 pages (report information)

Script

Paul Laikin

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody; humor

Characters

Rhodent [Ratty McCormack]; Fancy Kelly; Evileye Varden; Melvin Cowznofski; Henry Bones; Claude Bagel

Synopsis

Makes the argument that the Rhodent character in the movie was actually sweet and caring and ends with a petition to allow children to see the movie.

Indexer Notes

Parody of the movie "The Bad Seed." Writer credit from "Totally MAD" CD collection.

Big Big Story (Table of Contents: 12)

TV Dept. / T.V. Dept. / Television Dept. / comic story / 3 pages (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

satire-parody; humor

Characters

Joe Phipps; pirates; Joe's boss

Synopsis

After years of laboring in obscurity, reporter Joe finally finds a big story, only to be fired when he's three days late finding it.

Indexer Notes

Parody of tv show "The Big Story".

Making A Paper Eucalyptus Tree (Table of Contents: 13)

Orson Bean Dept. / text article / 4 pages (report information)

Script

Orson Bean (credited)

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Letters

typeset

Genre

humor

Characters

Orson Bean

Synopsis

Orson delivers a monologue built around his paper trick, and instructions for making the tree.

The Rolly Cigarette Ad (Table of Contents: 14)

Awards Dept. / comic story / 1 page (report information)

Script

Allen Robin

Pencils

Mort Drucker (signed)

Inks

Mort Drucker (signed)

Letters

typeset

Genre

satire-parody; humor

Synopsis

A couple discusses all the things they got with coupons from Rolly Cigarettes.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in Mad's Greatest Artists: Mort Drucker (Running Press Book Publishers, 2012 series) (September 2012)

Indexer Notes

Parody of Raleigh Cigarette ads. Writer credit from "Totally MAD" CD collection.

The Ideal Woman (Table of Contents: 15)

Point of View Dept. / comic story / 2 pages (report information)

Script

D. Purdy

Pencils

Kelly Freas

Inks

Kelly Freas

Letters

typeset

Genre

humor

Synopsis

The ideal woman as visualized by 6 magazines, compared to the women who read the magazines.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Prisoner, When Arrested, Clung To The Railings (Table of Contents: 16)

Rare Old Cartoons Dept. / comic story / 2 pages (report information)

Script

H. M. Bateman (credited as Henry Mayo Bateman) (signed)

Pencils

H. M. Bateman (credited as Henry Mayo Bateman) (signed)

Inks

H. M. Bateman (credited as Henry Mayo Bateman) (signed)

Letters

typeset

Genre

humor

Synopsis

Police are unable to arrest a man until they saw apart the iron fence he is clinging to.

Reprints

• From Punch (?) #? (1917)

What's Happened To Sports Magazines? (Table of Contents: 17)

Sweatshirt Dept. / comic story / 4 pages (report information)

Script

?

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Characters

Duke Snyder

Synopsis

Analysis of older style and modern sports magazines, with their differing viewpoints on the sports versus lifestyles of sports personalities.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

Childhood Chums (Table of Contents: 18)

Nostalgia Dept. / comic story / 2 pages (report information)

Script

Nick Meglin

Pencils

?

Inks

?

Letters

?; typeset

Genre

humor

Characters

Johnathan Gordon; Barbara Bridgewood; Robert Miltown

Synopsis

Messages to Alfred E. Neuman from three classmantes, at different points in their lives.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)

Movies Are Longer Than Ever (Table of Contents: 19)

Overtaxed Seating Capacity Dept. / text story / 2 pages (report information)

Script

?

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Letters

typeset

Genre

humor

Characters

Bick Benedick; Leslie Lynnton; Luz Benedick; Vashti Snythe; Jett Rink; Anita Ekberg

Synopsis

Reviews of three very long movies: Giant, War And Peace, and The Ten Commandments.

Tom Lehrer Sings (Table of Contents: 20)

Tom Lehrer Dept. / text article / 3 pages (report information)

Script

Tom Lehrer (credited); ?

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

humor

Characters

Tom Lehrer

Synopsis

A brief fake biography with an illustrated song, including sheet music.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)

Future TV Ad (Table of Contents: 21)

Soft-Sell Advertising Dept. / comic story / 2 pages (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Characters

Charlie; Bill

Synopsis

Phony ad storyboard for Schveppes Activated Sparkling Seltzer.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)
• in The Organization Mad (New American Library, 1960 series) #D2286 (March 1963)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)
• in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)

The "Night People" vs. "Creeping Meatballism" (Table of Contents: 22)

Jean Shepherd Dept. / comic story / 4 pages (report information)

Script

Jean Shepherd (credited)

Pencils

Wally Wood

Inks

Wally Wood

Letters

typeset

Genre

humor

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

The MAD Dating Technique (Table of Contents: 23)

Dating Dept. / comic story / 4 pages (report information)

Script

?

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

humor; romance

Synopsis

Reviews different techniques of the shy type, agressive type and MAD type.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in Like, Mad (New American Library, 1960 series) #T4904 (circa 1970)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)
• in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)

They Drew Their Way From "Rags To Riches" (Table of Contents: 24) (Expand) /

Famous Artists Schools / advertisement / 1 page (report information)

Fictitious Want Ads Placed By Famous Folk (Table of Contents: 25)

Classified Dept. / text article / 0 pages (report information)

Script

?

Letters

typeset

Genre

humor

Synopsis

One-line want ads misattributed to celebrities and historical figures.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958) [portions only]
• in The Worst from MAD (EC, 1958 series) #1 (1958) [portions only]

Indexer Notes

Occur on 17 different pages of the issue.

MAD Record Labels (Table of Contents: 26)

illustration / 1 page (report information)

Script

Al Feldstein (credited as Albert B. Feldstein)

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Colors

?

Letters

typeset

Genre

humor

Synopsis

Phony record labels for 45s.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)

Indexer Notes

On back cover. Writer credit from "Totally MAD" CD collection.