(August 1957)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
52
Indicia frequency:
?
Indicia / Colophon Publisher:
?
Brand:
?
Editing:
Albert B. Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

[Alfred Fireworks Display] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils:
Norman Mingo (painted, signed)
Inks:
Norman Mingo (painted, signed)
Colors:
Norman Mingo (painted, signed)

Genre:
humor
Characters:
Alfred E. Neuman
Reprints:

We're Looking For People With Ability To Draw (Table of Contents)

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Characters:
George Washington; Alfred E. Neuman; Wally Wood ?
Synopsis:
House ad for MAD Magazine subscriptions.

Indexer Notes

Parody of Famous Artist's Schools ad featuring Norman Rockwell.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Genre:
non-fiction

Indexer Notes

Art is excerpts from this issue. Masthead quote is from Benjamin Franklin (1706-1790). Lists Frank Jacobs, E. Nelson Bridwell, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

MAD Coats of Arms (Table of Contents)

Ye Olde Heraldry Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Kelly Freas
Inks:
Kelly Freas
Letters:
typeset

Genre:
satire-parody
Synopsis:
Proposed coats of arms for current celebrities.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Now...MAD Pocket-Sized Books Fight Misery Four Ways (Table of Contents)

MAD books / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
Bill Elder
Inks:
Bill Elder
Letters:
typeset

Synopsis:
House ad for MAD paperback books.

Indexer Notes

Art is figures excerpted from previous issues.

Now! In Full Color (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Norman Mingo; Wally Wood
Inks:
Norman Mingo; Wally Wood
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Random Samplings of "Reader Mail" (Table of Contents)

Letters Dept. / letters page / 1.5 pages (report information)

Script:
Albert B. Feldstein; David McCord; Ralph Marcom; Dandy Jim Lightfoot; Jim Humphries; Mel Rosch; Herb Savage; Sandra Glaver; Mike Hanner; Jim Robinson; Gene Autry; Tonto; Czech Poydence; Sammy Crisafulli; Don Durwood; Jim Reynolds; Sandy Nelson; Wally Kurstan; John Runcie; Harley Lond; Ed Schwartz; Jim Briggs; Stan Ginden; James Stephens; a school superintendent; Bob Mason; Marion Davison; Vince Schommer; Emory Todd; Ted Thompson
Pencils:
various
Inks:
various
Letters:
typeset

Synopsis:
Letters of comment, mostly about issue #33.

Indexer Notes

Art is excerpts from issue #33.

Wedding Album (Table of Contents)

Oh, Promise Me Dept. / comic story / 4 pages (report information)

Script:
?
Pencils:
Wally Wood [as Wally Balloo]
Inks:
Wally Wood [as Wally Balloo]
Letters:
typeset

Genre:
humor
Characters:
Wally Balloo
Synopsis:
Typical wedding pictures contrasted with pictures of the same couple six months later.
Reprints:

Future TV Ad (Table of Contents)

Soft-Sell Advertising Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad storyboard for KLM Airlines.
Reprints:

Mr. Science (Table of Contents)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script:
Bob Elliott; Ray Goulding
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
humor
Characters:
Mr. Science; Jimmy; Bob Elliott; Ray Goulding
Synopsis:
Mr. Science performs a simple experiment with a light bulb and nearly burns down the studio.
Reprints:

$ucce$$ $tory (Table of Contents)

Healthy Competition Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Characters:
Edgar J. Frimp; Edgar's father; Thelma Hendershot; Melvin Frimp; Selma Frimp; Percy Frimp
Synopsis:
Story of Edgar's rise to the presidency of a corporation.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Future Drive-Ins (Table of Contents)

Kindly Remain Seated Dept. / comic story / 3 pages (report information)

Script:
?
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Ideas for foolish future drive-in facilities based on the success of drive-in banks, food, and movies.
Reprints:

Modern Furniture (Table of Contents)

Shooting The Grand Rapids Dept. / comic story / 4 pages (report information)

Script:
Dave Berg ?
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Characters:
Dave Berg
Synopsis:
A review of the "advantages" of modern furniture.
Reprints:

The Mad Dog's Shopping Mart (Table of Contents)

Fido-Re-Mi Dept. / text article / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Items from a catalog for dogs.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Baseball Is Ruining Our Children (Table of Contents)

Out of Left Field Dept. / text article / 3 pages (report information)

Script:
? [as Frederick Werthless, M.D.]
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Irving Smedley; Sidney Finster; Melvin Cowznofski
Synopsis:
Parody of the findings of Dr. Wertham regarding comic books, where nearly every juvenile delinquent has been found to have played or watched baseball.
Reprints:

Scenes We'd Like To See: The Man On The Ledge (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)

Genre:
satire-parody
Synopsis:
Man is ready to jump from a high building ledge but changes mind when his baby is brought to the window...then slips and falls anyway on baby's rattle.
Reprints:

Collegiate Whimsey (Table of Contents)

College Dept. / comic story / 2 pages (report information)

Script:
various; Kuren; Strong; Skip
Pencils:
various; Kuren; Strong; Skip
Inks:
various; Kuren; Strong; Skip
Letters:
typeset

Genre:
humor
Synopsis:
Gag cartoons from the following college publications: Harvard Lampoon; California Pelican; UW Columns; Stanford Chaparral; MIT Voodoo; USC Wampus; Penn State Froth; Jester.

Indexer Notes

Not all contributors are identified by a signature.

Products For TV Commercials, Inc. (Table of Contents)

Comparrison Proves Cept. / comic story / 3 pages (report information)

Script:
E. Nelson Bridwell
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Offerings from a company that makes products and props used as "Brand X" to compare to advertised products on tv.
Reprints:

Indexer Notes

Products compared to include: Halo Shampoo; Nash Rambler Autos; Bufferin; Goodrich Tires; Clorets Breath Mints; Arrid Deodorant; Remington Shavers; Rolaids Antacid; Bristol-Myers medicines; Anahist medicine. Writer credit from "Totally MAD" CD collection.

Orson Bean's "The Two Chinese Fellas Who Go To An American Restaurant" Routine (Table of Contents)

Orson Bean Dept. / comic story / 4 pages (report information)

Script:
Orson Bean
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
humor
Characters:
Orson Bean
Synopsis:
Illustrated comedy routine that reverses cliches about Chinese restaurants and people.
Reprints:

The Spitball Contest (Table of Contents)

Little Squirt Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
An unusual ending to a spitball contest.
Reprints:

TV Guise (Table of Contents)

Go Ax The Ol' Cable Dept. / comic story / 5 pages (report information)

Script:
Paul Laikin
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Edward R. Murrow; Irving Furd; Alfred E. Neuman; Bob Clarke
Synopsis:
Parody of TV Guide Magazine, with articles, ads and phony tv listings.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD's Picture-Phone Backdrops (Table of Contents)

Seeing Is Believing Dept. / comic story / 2 pages (report information)

Script:
?
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Ideas for backdrops so that when you answer the picture-phone of the future, you can still lie to people about where you are.
Reprints:

Scenes We'd Like To See: The Last Minute Pardon (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A pardon arrives at the prison just a little too late to save a man on death row.
Reprints:

Look Mad! Feel Mad! Be Mad! (Table of Contents)

MAD Jewelry / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Carl Klein (photo); Romeo Serry (photo touchup); Jack Davis
Inks:
Carl Klein (photo); Romeo Serry (photo touchup); Jack Davis
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.

Indexer Notes

Small character at bottom of ad is by Jack Davis, an excerpt from some previous issue. Inside back cover.

Meaningless Musings While Munching Miltown (Table of Contents)

MAD Observations Dept. / text article / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
Goofy statements of the type that later appear as Alfred E. Neuman quotes under the magazine's masthead.
Reprints:

Indexer Notes

Appear on 25 different pages of the issue.

MAD Picture Postcards (Table of Contents)

comic story / 1 page (report information)

Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Colors:
?
Letters:
typeset

Genre:
humor
Synopsis:
Three fake postcards of world scenery.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. [Alfred Fireworks Display]
    Alfred E. Neuman
  2. 1. We're Looking For People With Ability To Draw
    Mad Magazine
  3. 2. Departments
    Vital Features
  4. 3. MAD Coats of Arms
    Ye Olde Heraldry Dept.
  5. 4. Now...MAD Pocket-Sized Books Fight Misery Four Ways
    MAD books
  6. 5. Now! In Full Color
    Alfred E. Neuman
  7. 6. Random Samplings of "Reader Mail"
    Letters Dept.
  8. 7. Wedding Album
    Oh, Promise Me Dept.
  9. 8. Future TV Ad
    Soft-Sell Advertising Dept.
  10. 9. Mr. Science
    Bob & Ray Dept.
  11. 10. $ucce$$ $tory
    Healthy Competition Dept.
  12. 11. Future Drive-Ins
    Kindly Remain Seated Dept.
  13. 12. Modern Furniture
    Shooting The Grand Rapids Dept.
  14. 13. The Mad Dog's Shopping Mart
    Fido-Re-Mi Dept.
  15. 14. Baseball Is Ruining Our Children
    Out of Left Field Dept.
  16. 15. Scenes We'd Like To See: The Man On The Ledge
    Hollywood Dept.
  17. 16. Collegiate Whimsey
    College Dept.
  18. 17. Products For TV Commercials, Inc.
    Comparrison Proves Cept.
  19. 18. Orson Bean's "The Two Chinese Fellas Who Go To An American Restaurant" Routine
    Orson Bean Dept.
  20. 19. The Spitball Contest
    Little Squirt Dept.
  21. 20. TV Guise
    Go Ax The Ol' Cable Dept.
  22. 21. MAD's Picture-Phone Backdrops
    Seeing Is Believing Dept.
  23. 22. Scenes We'd Like To See: The Last Minute Pardon
    Hollywood Dept.
  24. 23. Look Mad! Feel Mad! Be Mad!
    MAD Jewelry
  25. 24. Meaningless Musings While Munching Miltown
    MAD Observations Dept.
  26. 25. MAD Picture Postcards
This issue was most recently modified by:
  • Donald Dale Milne
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne