(October 1957)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
52
Indicia frequency:
?
Indicia / Colophon Publisher:
?
Brand:
?
Editing:
Albert B. Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Special 5th Anniversary Issue (Table of Contents)

Alfred E. Neuman / cover / 2 pages (report information)

Pencils:
Norman Mingo (painted)(signed)
Inks:
Norman Mingo (painted)(signed)
Colors:
Norman Mingo (painted)(signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman; Dewar's Scotch man; Speedy Alka-Seltzer; Arm And Hammer arm; Pontiac Cars symbol; Fisher Body coach; Bufferin cut-away body; Thomas Lipton; Arthur Godfrey; Arrow Shirts man; Chiquita Banana; Shell Oil shell; Paul Winchell; Jerry Mahoney; Campbell Soup kids (3); Smokey Bear; Cream of Wheat Chef; White Rock nymph; Johnny Walker Scotch Striding Man; Betty Crocker; Betty Furness; Four Roses Whiskey roses; Mr. Peanut; Jack Frost; Camel Cigarettes camel; Whitman Chocolates delivery man; Quaker Oats Quaker; Sunshine baker; Commander Whitehead; Dutch Girl; Rosemary Clunie ?; White Owl Cigars owl; Dutch Boy paints boy; Pegasus; Jantzen Swimsuits swimmer; CBS eye; MGM lion; Elsie The Cow; Playboy rabbit; New Yorker; RCA Victor's Nipper; Smith Brothers; Black & White Scotch dogs; C&O Railroad Chessie; Santa Claus; Old Grandad; Willie, the Kool penguin; Morton Salt girl; Jolly Green Giant; Old Crow; Phillip Morris bellhop; Coca-Cola Sprite Boy; Uneeda Biscuit boy; Little Lulu; Cat's Paw Heels cat; Aunt Jemima; Greyhound Bus dog; Uncle Ben; Harry Piel; Bert Piel; Gold Dust Twins; Bon-Ami Cleanser chick; Fisk Tire boy; Muriel Cigar lady; Little Miss Sunbeam ?; Doeskin Tissues doe; Esky; more
Synopsis:
Birthday party for Alfred attended by advertising icons.
Reprints:

Indexer Notes

Wrap-around cover with back cover.

Yul Brynner Used Volatilis...Then He Took A Shower (Table of Contents)

Volatilis Hair Remover / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (signed, original); ? (changes)
Inks:
Kelly Freas
Letters:
typeset

Genre:
satire-parody
Characters:
Yul Brynner
Synopsis:
Volatilis Formula V-17 helps you lose your hair painlessly.
Reprints:

Indexer Notes

Satire of Vitalis ad. Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Genre:
non-fiction

Indexer Notes

Art is excerpts from this issue. Masthead quote is from Kahlil Gibran (1883-1931). Lists Frank Jacobs, Albert Meglin, Paul Krassner, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

Cars To Match Careers (Table of Contents)

Ask The Man Who Owns One Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman; Popeye
Synopsis:
Ideas for cars designed to show off something about their owner's careers. Text is in verse.
Reprints:

Promise Her Anything... But Giver Her MAD Pocket-Sized Books! (Table of Contents)

MAD books / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for 4 MAD paperback books.

Now! In Full Color (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.083 page (report information)

Script:
?
Pencils:
Norman Mingo; Bill Elder
Inks:
Norman Mingo; Bill Elder
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups of Alfred.

Indexer Notes

A small figure by Elder is an excerpt from art in a previous issue.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1.258 pages (report information)

Script:
Albert B. Feldstein; Peter Silver; Akki; Mary Frankhauser; Frank McCloskey; Tommy Manville; Ed Brown; Elroy Hirsch; Otto Graham; Jackie Hyatt; G. Robidoux; Robert Whittle; Alexander Wilde; John Jensen; Pete Heylin; Levi Tashun; Lorraine Mills; Carl Klein; Charlie Kent
Pencils:
various
Inks:
various
Letters:
typeset

Characters:
Alfred E. Neuman; Ted Williams
Synopsis:
Letters of comment, mostly about issue #34.

Indexer Notes

Art is excerpts from issue #34.

MAD People Are Wearing MAD Jewelry (Table of Contents)

MAD Jewelry / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
Carl Klein (photo); Romeo Serry (photo touchup)
Inks:
Carl Klein (photo); Romeo Serry (photo touchup)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.

If Comic Strip Characters Answered Those Little Ads (Table of Contents)

Rush Money-Order Today Dept. / comic story / 3 pages (report information)

Script:
Paul Krassner
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Little Orphan Annie; Sandy; Nancy; Sluggo; Dick Tracy; Junior; Donald Duck; Mickey Mouse; Alley Oop; Henry; The Phantom; Blondie Bumstead; Dagwood Bumstead; Popey; Olive Oyl; Whimpy; Swee'pea
Synopsis:
A look at what might happen if comic strip characters answered real world magazine ads for self improvement.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Backyard Barbecue (Table of Contents)

How Now Charred Cow Dept. / comic story / 3 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The problems and future of life at the outdoor grill.
Reprints:

MAD Beats The Heat (Table of Contents)

Tell-Tale Stain Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
New ideas for cooling clothing and accessories to wear in the summer.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Hunting Song (Table of Contents)

Tom Lehrer Dept. / comic story / 3 pages (report information)

Script:
Tom Lehrer
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Story in song about hunting gone wrong, complete with score.

Future TV Ad (Table of Contents)

Soft-Sell Advertising Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Storyboard of possible tv ad for local police departments.

How To Crop A Photo (Table of Contents)

Double Exposure Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
humor
Characters:
Clyde Rancid; Mrs. Rancid; Clyde's son; Clyde's father
Synopsis:
Story of Clyde's life told with his cropped photos compared to the originals.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD's Up-To-Date Sky (Table of Contents)

Twinkle Twinkle Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Characters:
Mickey Mantle; RCA Victor's Nipper; Kukla; Ollie; Smokey Bear; Ed Sullivan; Wyatt Earp; King Saud; Ava Gabor; Elsie The Cow; Willie, the Kool penguin; Li'l Abner; Alfred E. Neuman; John F. Dulles; Tom (cat); Jerry (mouse); Pogo; Donald Duck; Billy The Kid; Edward R. Murrow; Steve Allen; Harry Piel; Bert Piel; Pegasus; King Farouk
Synopsis:
New names for constellations, reflecting modern pop culture.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD's College Entrance Exam (Table of Contents)

Keep Your Eyes On Your Own Paper Dept. / text article / 2 pages (report information)

Script:
Paul Laikin
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony questions for a college entrance exam.
Reprints:

Indexer Notes

The "Wrote this article" question, multiple choice list's only name that makes sense is Albert B. Feldstein. However, the "Totally MAD" CD collection credits Paul Laikin.

Scenes We'd Like To See: The Beast Falls In Love (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)

Genre:
satire-parody
Synopsis:
Gorilla falls in love with man and carries him away, instead of girl.
Reprints:

How To Read Your Palm (Table of Contents)

The Old Skin Game Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Reed Crandall
Inks:
Reed Crandall
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman; J. Fred Muggs; Uncle Sam
Synopsis:
Phony meanings for various parts of people's palms.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD Eating Utensils (Table of Contents)

There's Many A Slip Twixt Dept. / comic story / 4 pages (report information)

Script:
?
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
humor
Synopsis:
New ideas for eating utensils to solve age-old problems.
Reprints:

House To House (Table of Contents)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script:
Bob Elliott; Ray Goulding
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
Bob Elliott; Ray Goulding; Edward R. Sturdley; Martha Sturdley; Terrence Sturdley
Synopsis:
Ed visits with his wife and son on live tv, and ends up thrown out of the house.

Indexer Notes

Parody of "Person To Person" tv show.

The Seaside Incident (Table of Contents)

Davy Jone's Locker Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Three fellows blow up their floating toys, but one has a toy not intended for the water.
Reprints:

Future Specialized Magazines (Table of Contents)

Back of The Rack Dept. / comic story / 3 pages (report information)

Script:
Paul Laikin
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Ideas for niche market magazines that haven't been published yet.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Scenes We'd Like To See: Tied To The Powder Keg (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
After the villain ties a girl to a gunpowder keg and lights a fuse, the hero beats him...but not in time to defuse the keg.
Reprints:

Sin-Doll Ella (Table of Contents)

Once Upon A Time Dept. / comic story / 4 pages (report information)

Script:
Albert Meglin [ as Tennessee Williamsburg]
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Ella; Ella's stepmother; Maggie; Blanche; Prince Kowalski; Fairy Godmother; Big Fat Daddy Kowalski
Synopsis:
A mixture of Cinderella and A Streetcar Named Desire, in which the Fairy Godmother gets the Prince.
Reprints:

Indexer Notes

Parody of Cinderella story. Writer credit from "Totally MAD" CD collection.

Spot The Clod (Table of Contents)

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Synopsis:
House ad for subscriptions to MAD.

Indexer Notes

Inside back cover.

Suggested Theme Songs for Some Famous Folks (Table of Contents)

Listen, They're Playing Our song Dept. / filler / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
Popular songs that could fit the theme of celebrities' lives.
Reprints:

Indexer Notes

In margins of 25 pages of the issue.

Editing

Table of Contents

  1. 0. Special 5th Anniversary Issue
    Alfred E. Neuman
  2. 1. Yul Brynner Used Volatilis...Then He Took A Shower
    Volatilis Hair Remover
  3. 2. Departments
    Vital Features
  4. 3. Cars To Match Careers
    Ask The Man Who Owns One Dept.
  5. 4. Promise Her Anything... But Giver Her MAD Pocket-Sized Books!
    MAD books
  6. 5. Now! In Full Color
    Alfred E. Neuman
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. MAD People Are Wearing MAD Jewelry
    MAD Jewelry
  9. 8. If Comic Strip Characters Answered Those Little Ads
    Rush Money-Order Today Dept.
  10. 9. Backyard Barbecue
    How Now Charred Cow Dept.
  11. 10. MAD Beats The Heat
    Tell-Tale Stain Dept.
  12. 11. The Hunting Song
    Tom Lehrer Dept.
  13. 12. Future TV Ad
    Soft-Sell Advertising Dept.
  14. 13. How To Crop A Photo
    Double Exposure Dept.
  15. 14. MAD's Up-To-Date Sky
    Twinkle Twinkle Dept.
  16. 15. MAD's College Entrance Exam
    Keep Your Eyes On Your Own Paper Dept.
  17. 16. Scenes We'd Like To See: The Beast Falls In Love
    Hollywood Dept.
  18. 17. How To Read Your Palm
    The Old Skin Game Dept.
  19. 18. MAD Eating Utensils
    There's Many A Slip Twixt Dept.
  20. 19. House To House
    Bob & Ray Dept.
  21. 20. The Seaside Incident
    Davy Jone's Locker Dept.
  22. 21. Future Specialized Magazines
    Back of The Rack Dept.
  23. 22. Scenes We'd Like To See: Tied To The Powder Keg
    Hollywood Dept.
  24. 23. Sin-Doll Ella
    Once Upon A Time Dept.
  25. 24. Spot The Clod
    Mad Magazine
  26. 25. Suggested Theme Songs for Some Famous Folks
    Listen, They're Playing Our song Dept.
This issue was most recently modified by:
  • Jim Van Dore
  • Donald Dale Milne
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne