Mad #37

(January 1958)

I Don't Want To Be A King (Table of Contents)

Kings Man Close Shave Lotion / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (signed)

Inks:

Kelly Freas (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Edward, Duke of Wales

Synopsis:

Phony ad for Kings Man liquors.

Reprints: show reprint note before migration

• in More Trash From MAD (EC, 1958 series) #1 (1958)

Indexer Notes

Parody of ad for Kingsman after-shaving products. Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Credits

Script:

?

Pencils:

various

Inks:

various

Letters:

typeset

Content Information

Genre:

fact

Indexer Notes

Art is excerpts from this issue. Masthead quote is from Henry Ward Beecher (1813-1878). Lists Frank Jacobs, Albert Meglin, Paul Krassner, George Mandel, Ron Goulart, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

Realistic Comic Book Heroes (Table of Contents)

So's Your Old Super Man Dept. / comic story / 2 pages (report information)

Credits

Script:

Ron Goulart

Pencils:

Mort Drucker

Inks:

Mort Drucker

Letters:

typeset

Content Information

Genre:

satire

Characters:

Garbage Man; Postman; Boris Soiloff; Ivan; Laundry Man; B.J.; Yes Man; Playboy; Mr. Miltown; Insurance Man; Fuller Brush Man; Milkman; TV Repairman; Fire Man

Synopsis:

Ideas for everyday workers as comic book superheroes.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Bunk! (Table of Contents)

MAD books / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

Norman Mingo; Bill Elder

Inks:

Norman Mingo; Bill Elder

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for MAD paperback books.

Indexer Notes

Art is stock Alfred E. Neuman head and a body figure excerpted from a previous issue.

They're Going Fast! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Pencils:

Norman Mingo (painted)

Inks:

Norman Mingo (painted)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for pinups suitable for framing.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1.17 pages (report information)

Credits

Script:

Albert B. Feldstein; Dean Scott; Bob Thompson; Walt Disney; Pete Hech; Ellis Lesack; David Ames; Burt Lancaster; Kirk Douglas; Richard Skibski; Larry Skarin; Jim Billington; Billy Stebbins; Jack Selcovitz; Gerald Joss; Perry Lerner; John Olson; Michael Devlin; Dale Goble; Bill Priestly; Leon Harvey; James Jakubowski; Bob Leuten

Pencils:

various

Inks:

various

Letters:

typeset

Content Information

Synopsis:

Letters of comment, mostly about issue #36.

Indexer Notes

Art is excerpts from issue #36.

You'll Make This A Merry, Mad Christmas (Table of Contents)

MAD Jewelry / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

Carl Klein (photo); Romeo Serry (photo touchup)

Inks:

Carl Klein (photo); Romeo Serry (photo touchup)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.

MAD's Xmas Toys (Table of Contents)

Under The Spreading Christmas Tree Dept. / comic story / 2 pages (report information)

Credits

Script:

Paul Krassner

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Modern reality based toy kits.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Secret Sportalk (Table of Contents)

Bzz-Bzz-Bzzt Dept. / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Things that might be said in sporting events when you can't hear the players.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2

Three Strange Tales (Table of Contents)

Don Martin Dept. / comic story / 4 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Stories are: In A Tavern, In King Arthur's Kitchen, In Another Tavern.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Strangely Believe It! (Table of Contents)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Credits

Script:

Ernie Kovacs

Pencils:

Wallace Wood (signed)

Inks:

Wallace Wood (signed)

Letters:

Wallace Wood (signed)

Content Information

Genre:

satire

Characters:

Ernie Kovacs; Toulouse LaFeinstein; Erma T. Gribney; Frantic C. MaCann

Synopsis:

A parody of Ripley's Believe It Or Not.

Indexer Notes

Toulouse LaFeinstein looks like "The Gay Philosopher" and Erma T. Gribney's entire family resembles Alfred E. Neuman.

Distinctive Rejection Slips (Table of Contents)

Punch In The No's Dept. / text article / 2 pages (report information)

Credits

Script:

Frank Jacobs

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Phony contributor rejection slips written in the styles of the magazines they come from.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Report To Russia (Table of Contents)

Red Carpet Dept. / comic story / 4 pages (report information)

Credits

Script:

Dave Berg

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

humor

Characters:

Ivan Slobotnavitch

Synopsis:

Pictures taken by Ivan along with his captions to show Russians how horrible life in the United States is.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2
• in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn] (1997)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Ambiguous Signs Inc. (Table of Contents)

Bob & Ray Dept. / comic story / 3 pages (report information)

Credits

Script:

Bob Elliott; Ray Goulding

Pencils:

Mort Drucker

Inks:

Mort Drucker

Letters:

typeset

Content Information

Genre:

humor

Characters:

Bob Elliott; Ray Goulding; Wally Ballew; Oscar K. Ruprecht

Synopsis:

Wally interviews the owner of a company that makes purposefully confusing signs for highways.

Scenes We'd Like To See: The Bank Examiner (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Credits

Script:

Frank Jacobs; George Mandel

Pencils:

Joe Orlando (signed)

Inks:

Joe Orlando (signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

A banker is being audited and trouble is found, but he successfully bribes the bank examiner.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD's Xmas Games (Table of Contents)

Shake, Rattle, And Roll Dept. / comic story / 4 pages (report information)

Credits

Script:

?

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Three phony board games: Draft Dodger; Make-Out; Alimony.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

See Them Now (Table of Contents)

Characters That Grow On You Dept. / comic story / 2 pages (report information)

Credits

Script:

?

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Goldilocks; Rebecca of Sunnybrook Farm; Tarzan; Jim Hawkins; Tiny Tim; Alice; the White Rabbit; Lord Fauntleroy; Amboy Dukes; Oliver Twist; Dondi; Captain Ahab; Don Quixote; Charlie Brown; Tom Sawyer; Huck Finn; Brer Fox; Hansel; Gretel; Rip Van Winkle; Dopey; Sluggo; Nancy; Henry; Dennis The Menace; Little Orphan Annie; Frankenstein monster; Alfred E. Neuman; Mickey Mouse; Peter Piper; John Darling

Synopsis:

A look at a village where literary characters go when their stories are done, to see what becomes of them.

Strangely Believe It! (Table of Contents)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Credits

Script:

Ernie Kovacs

Pencils:

Wally Wood (signed)

Inks:

Wally Wood (signed)

Letters:

Wally Wood (signed)

Content Information

Genre:

satire

Characters:

Ernie Kovacs; Armand Robespierre; Beulah Swoose; Burrell H. Calhoun; Franklin Q. Fangly

Synopsis:

Parody of Ripley's Believe It Or Not.

How To Wage Peace (Table of Contents)

War Is Heck Dept. / comic story / 3 pages (report information)

Credits

Script:

Dave Berg (signed)

Pencils:

Dave Berg (signed)

Inks:

Dave Berg (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

What might happen if games and sports were used to settle what are now armed conflicts.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2

Strangely Believe It! (Table of Contents)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Credits

Script:

Ernie Kovacs

Pencils:

Wallace Wood (signed)

Inks:

Wallace Wood (signed)

Letters:

Wallace Wood (signed)

Content Information

Genre:

satire

Characters:

Ernie Kovacs; Peter J. Eversham; Urdhaba Rahgoon; Myron T. Wendell

Synopsis:

Parody of Ripley's Believe It Or Not.

MAD Goes Hi Fi (Table of Contents)

Sound Thinking Dept. / comic story / 5 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Glossary of hi-fi terms, tips on how to beat the high cost, where to place hi-fi equipment, and phony reviews of recordings.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2
• in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn] (1997)

The Seven Blunders Of The World (Table of Contents)

We Couldn't Think of A Dept. / comic story / 2 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Joe Orlando (signed)

Inks:

Joe Orlando (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Lemuel T. Egypt; Eric Lanyard; Lancelot O. Zeus; Diana Dregs; Ardsley Swill; Renfrew Rhodes; Otis Bailiwick

Synopsis:

The ancient seven wonders of the world as reimagined by modern builders.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Orson Bean's Civil War (Table of Contents)

Orson Bean Dept. / comic story / 4 pages (report information)

Credits

Script:

Orson Bean

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Orson Bean; Cornelius Bean; Zachary Bean; Ulysses S. Grant

Synopsis:

The exploits of Zachary Bean, who during the Civil War was a aide to Ulysses S. Grant.

Shakespeare Up-To-Date (Table of Contents)

The Bard of Birdland Dept. / text article / 1 page (report information)

Credits

Script:

Paul Laikin

Pencils:

Dave Berg ?

Inks:

Dave Berg ?

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Marc Antony's funeral oration from Julius Ceasar, Act III Scene II, along with a modern beat poetry version.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2

Indexer Notes

Face illustrations as a frame around the page. Writer credit from "Totally MAD" CD collection.

A Very Merry Christmas...And A Happy New Year! (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A sad Christmas, as a man buys himself a present he doesn't like, and an angry New Year, when none of the hats and noisemakers work.

Subscribe To MAD (Table of Contents)

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Credits

Script:

?

Pencils:

Albert B. Feldstein [signed FF]

Inks:

Albert B. Feldstein [signed FF]

Letters:

F F (signed); typeset

Content Information

Characters:

Slobby Bobby; Silly Tillie; Smarty Marty

Synopsis:

House ad for subscriptions to MAD.

Indexer Notes

Inside back cover.

Christmas Gifts That Will No Doubt Be Returned (Table of Contents)

Refund Dept. / filler / 0 pages (report information)

Credits

Script:

?

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Gift ideas that celebrities would not want.

Indexer Notes

In margins of 19 pages of the issue.

Seems Like Somebody Always Butts In When You Talk About...Winsten (Table of Contents)

Winsten cigarettes / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Larry Maleman (photo)

Inks:

Larry Maleman (photo)

Colors:

Larry Maleman (photo)

Letters:

typeset

Content Information

Genre:

parody

Characters:

Nick Megliola (postman); Jerry DeFuccio

Synopsis:

Parody of Winston cigarette ad.

Reprints: show reprint note before migration

• in More Trash From MAD (EC, 1958 series) #1 (1958)
• in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn] (1997)

Indexer Notes

Models identified in Letters column of issue #38. Back cover.