(July 1958)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
52
Indicia frequency:
?
Indicia / Colophon Publisher:
?
Brand:
?
Editing:
Albert B. Feldstein
Format:
Standard Golden Age U.S. (#1-23); Magazine size (#24 onward); saddle-stitched; glossy cover; full color (#1-23); Black & White (#24-?); full color again (#? - onward)

[Wedding Cake] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman
Reprints:

Hey Gang! At Last! (Table of Contents)

MAD For Keeps / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
? (photo); Wally Wood
Inks:
? (photo); Wally Wood
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for new hardcover book from Crown Publishers.

Indexer Notes

Small figure at bottom of ad by Wally Wood is excerpt from previous issue. Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Indexer Notes

Art is excerpts from this issue.

Initials That Describe The Name (Table of Contents)

Much Abbreviated Drivel Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A look at the future overuse of acronyms.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

These Twelve Great American Corporations Know The Value of Advertising In MAD (Table of Contents)

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Letters:
typeset

Synopsis:
House ad for MAD subscriptions.

We're Running Out! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1.42 pages (report information)

Script:
Albert B. Feldstein; Phyllis Altman; Bill Mattes; Craig Zahnow; Mrs. Robert Condit; Kenneth Barnes; Dennis Baron; Eric Shtob; Leon Harvey; Macy McFarland; Jeanne Brauns; Jim Crowley; Harry Stuldreher; Elmer Layden; Andrew Weissman; Bill Ewald; Bob Ewald; Jon Alexiou; Ercelia Kersane; Ezell Willard, Jr.; Harold Chamberlain (General Manager, Independent News Co.)
Pencils:
various; ? (photo)
Inks:
various; ? (photo)
Letters:
typeset

Characters:
Jerry DeFuccio
Synopsis:
Letters of comment, mostly about issue #39. Includes an explanation of magazine on-sale/off-sale dates, and a note that Scene Magazine recently ran a feature on MAD.

Indexer Notes

Art is excerpts from issue #39, except for a photo of Jerry DeFuccio as a child.

If You Wannem, We Still Gottem! (Table of Contents)

MAD Jewelry / promo (ad from the publisher) / 0.08 page (report information)

Script:
?
Pencils:
Carl Klein (photo); Romeo Serry (photo touchup)
Inks:
Carl Klein (photo); Romeo Serry (photo touchup)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.

MAD Trading Stamps (Table of Contents)

Redeeming Feature Dept. / comic story / 2 pages (report information)

Script:
Tom Koch
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Alfred E. Neuman
Synopsis:
Fake premiums available for MAD trading stamps...also fake.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Pizza Pie (Table of Contents)

Pass Another Napkin Dept. / comic story / 3 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
All the problems associated with pizzas, the new national dish.
Reprints:

The Paper-Pickers (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The fate of a park maintenance person who shows off his skills at picking up litter.
Reprints:

Ecccchhh, Teen-Age Son of Thing (Table of Contents)

Boy Meets Ghoul Dept. / comic story / 4 pages (report information)

Script:
? [as Strudwick Wickerwire]
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Strudwick Wickerwire; Alfred E. Neuman; [Doctor]; Morton Finster; Drake Carter; Louis Furd; Alan Freed
Synopsis:
The Doctor hypnotizes an average teenager to become an Elvis Presley clone.

Indexer Notes

Parody of rock and roll star bios and monster movies rolled together.

TV Scenes We'd Like To See (Table of Contents)

Television Dept. / comic story / 2 pages (report information)

Script:
E. Nelson Bridwell
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
Gladys; Cedric; Loretta Young; Gary Moore; Mr. X; Mouseketeers
Synopsis:
Scenes from the following tv shows with unusual outcomes: People Are Funny; The Loretta Young Show; I've Got A Secret; Anacin commercial; Mickey Mouse Club; The Lone Ranger; The Lineup.

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

Strangely Believe It! (Table of Contents)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Script:
Ernie Kovacs
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
Wally Wood (signed)

Genre:
satire-parody
Characters:
Ambrose Fufnik; Prince Ladislaus
Synopsis:
Parody of Ripley's Believe It Or Not.

Alfred E. Neuman University (Table of Contents)

Student Bodies Dept. / comic story / 2 pages (report information)

Script:
?
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A map of a college campus designed to reduce the number of students attending by careful use of hazards.
Reprints:

Inside Story (Table of Contents)

Belly Laughs Dept. / comic story / 2 pages (report information)

Script:
?
Pencils:
Basil Wolverton (signed)
Inks:
Basil Wolverton (signed)
Letters:
typeset

Genre:
humor
Characters:
Floyd Patterson; Princess Margaret; Nikita Khrushchev; Hal March; Tommy Manville; Lawrence Welk; Richard Boone; John Foster Dulles; Richard Nixon; Adlai Stephenson; Elvis Presley; Ben Hogan
Synopsis:
Stomach shapes of celebrities, based on their lives.

Pravda (Table of Contents)

Black And White, And Red All Over Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Alfred E. Neuman; Maxim Raskolinovski; Vladimir Pinsk; Boris Trepak; Vladimir Grovno; Insky Khonyak; Stepan Kiosks; Igor Bivorsky; Yetta Samovar; Nikita Khrushchev; Donaldovich Duckski; V. Molotov; G. Malenkov
Synopsis:
Parody of the Soviet Union's Pravda newspaper.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD Summer Vacation Guide (Table of Contents)

Let's Get Away From It All Dept. / comic story / 2 pages (report information)

Script:
Tom Koch
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A list of festivals around the county to avoid on vacation.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Cold Cereal War (Table of Contents)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script:
Bob Elliott; Ray Goulding
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
humor
Characters:
Bob Elliott; Ray Goulding; Wally Ballew; General Fielding Maxwell
Synopsis:
A look at applying military strategy to creating cereal premiums.

The Bear Hunter (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
A man uses every weapon he has while being chased by a bear.
Reprints:

Future "Of-The-Month" Clubs (Table of Contents)

Join In Haste, Repent At Leisure Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Jerry DeFuccio; Tommy Manville; Roberto Rossellini; Porfirio Rubirosa; Alfred E. Neuman
Synopsis:
A look at some possible future clubs inspired by Book-Of-The-Month type clubs.
Reprints:

Coast-To-Coast For $16.75 (Table of Contents)

A Fare To Remember Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
humor
Characters:
Philo Ardwell; Irving; Suzie Grubbwickel; Velma Mae; Harry; Timmy Goober; Speedy Slim; Mr. Smeed
Synopsis:
An account of a cross-country trip booked by MAD using unconventional conveyances.
Reprints:

How To Read A Chamber Of Commerce Folder (Table of Contents)

Key To The City Dept. / comic story / 2 pages (report information)

Script:
Larry Yother
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
The hidden meanings between common phrases used on municipal promotional brochures.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

What It Was, Was Football (Table of Contents)

Andy Griffith Dept. / comic story / 4 pages (report information)

Script:
Andy Griffith
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Characters:
Andy Griffith
Synopsis:
An illustrated version of the comedy routine.

A Drive In The Country (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
A couple on a drive barely misses disaster from falling rocks, but get hit by a falling tree.
Reprints:

MAD T-Shirts (Table of Contents)

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Larry Maleman (photo); Wally Wood
Inks:
Larry Maleman (photo); Wally Wood
Letters:
typeset

Synopsis:
House ad for t-shirts with Alfred E. Neuman on front.

Indexer Notes

On inside back cover.

New Authors For Old Books (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
Pairing old books with celebrities that have something in common with the title.
Reprints:

Indexer Notes

Appear in the margins of 28 pages of the issue.

A New Idea In Smoking! (Table of Contents)

Sailem Floating Cigarettes / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad for Sailem Floating Cigarettes from Chris-Craft Boat Co.
Reprints:

Indexer Notes

Parody of Salem Cigarettes ad. On back cover.

Editing

Table of Contents

  1. 0. [Wedding Cake]
    Alfred E. Neuman
  2. 1. Hey Gang! At Last!
    MAD For Keeps
  3. 2. Departments
    Vital Features
  4. 3. Initials That Describe The Name
    Much Abbreviated Drivel Dept.
  5. 4. These Twelve Great American Corporations Know The Value of Advertising In MAD
    Mad Magazine
  6. 5. We're Running Out!
    Alfred E. Neuman
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. If You Wannem, We Still Gottem!
    MAD Jewelry
  9. 8. MAD Trading Stamps
    Redeeming Feature Dept.
  10. 9. Pizza Pie
    Pass Another Napkin Dept.
  11. 10. The Paper-Pickers
    Don Martin Dept.
  12. 11. Ecccchhh, Teen-Age Son of Thing
    Boy Meets Ghoul Dept.
  13. 12. TV Scenes We'd Like To See
    Television Dept.
  14. 13. Strangely Believe It!
    Ernie Kovacs Dept.
  15. 14. Alfred E. Neuman University
    Student Bodies Dept.
  16. 15. Inside Story
    Belly Laughs Dept.
  17. 16. Pravda
    Black And White, And Red All Over Dept.
  18. 17. MAD Summer Vacation Guide
    Let's Get Away From It All Dept.
  19. 18. The Cold Cereal War
    Bob & Ray Dept.
  20. 19. The Bear Hunter
    Don Martin Dept.
  21. 20. Future "Of-The-Month" Clubs
    Join In Haste, Repent At Leisure Dept.
  22. 21. Coast-To-Coast For $16.75
    A Fare To Remember Dept.
  23. 22. How To Read A Chamber Of Commerce Folder
    Key To The City Dept.
  24. 23. What It Was, Was Football
    Andy Griffith Dept.
  25. 24. A Drive In The Country
    Don Martin Dept.
  26. 25. MAD T-Shirts
    MAD T-Shirts
  27. 26. New Authors For Old Books
    Marginal Thinking Dept.
  28. 27. A New Idea In Smoking!
    Sailem Floating Cigarettes
This issue was most recently modified by:
  • Donald Dale Milne
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne