Mad #40

(July 1958)

Hey Gang! At Last! (Table of Contents)

MAD For Keeps / promo (ad from the publisher) / 1 page (report information)

Credits

Script:

?

Pencils:

? (photo); Wally Wood

Inks:

? (photo); Wally Wood

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for new hardcover book from Crown Publishers.

Indexer Notes

Small figure at bottom of ad by Wally Wood is excerpt from previous issue. Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Credits

Script:

?

Pencils:

various

Inks:

various

Letters:

typeset

Indexer Notes

Art is excerpts from this issue.

Initials That Describe The Name (Table of Contents)

Much Abbreviated Drivel Dept. / comic story / 2 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

A look at the future overuse of acronyms.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

These Twelve Great American Corporations Know The Value of Advertising In MAD (Table of Contents)

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Letters:

typeset

Content Information

Synopsis:

House ad for MAD subscriptions.

We're Running Out! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Pencils:

Norman Mingo (painted)

Inks:

Norman Mingo (painted)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for pinups suitable for framing.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1.42 pages (report information)

Credits

Script:

Albert B. Feldstein; Phyllis Altman; Bill Mattes; Craig Zahnow; Mrs. Robert Condit; Kenneth Barnes; Dennis Baron; Eric Shtob; Leon Harvey; Macy McFarland; Jeanne Brauns; Jim Crowley; Harry Stuldreher; Elmer Layden; Andrew Weissman; Bill Ewald; Bob Ewald; Jon Alexiou; Ercelia Kersane; Ezell Willard, Jr.; Harold Chamberlain (General Manager, Independent News Co.)

Pencils:

various; ? (photo)

Inks:

various; ? (photo)

Letters:

typeset

Content Information

Characters:

Jerry DeFuccio

Synopsis:

Letters of comment, mostly about issue #39. Includes an explanation of magazine on-sale/off-sale dates, and a note that Scene Magazine recently ran a feature on MAD.

Indexer Notes

Art is excerpts from issue #39, except for a photo of Jerry DeFuccio as a child.

If You Wannem, We Still Gottem! (Table of Contents)

MAD Jewelry / promo (ad from the publisher) / 0.08 page (report information)

Credits

Script:

?

Pencils:

Carl Klein (photo); Romeo Serry (photo touchup)

Inks:

Carl Klein (photo); Romeo Serry (photo touchup)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.

MAD Trading Stamps (Table of Contents)

Redeeming Feature Dept. / comic story / 2 pages (report information)

Credits

Script:

Tom Koch

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Alfred E. Neuman

Synopsis:

Fake premiums available for MAD trading stamps...also fake.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Pizza Pie (Table of Contents)

Pass Another Napkin Dept. / comic story / 3 pages (report information)

Credits

Script:

Dave Berg (signed)

Pencils:

Dave Berg (signed)

Inks:

Dave Berg (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

All the problems associated with pizzas, the new national dish.

Reprints: show reprint note before migration

• in More Trash From MAD (EC, 1958 series) #2 (1959)
• in Dave Berg's Mad Trash (EC, 1981 series) #[nn] (1981)

The Paper-Pickers (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

The fate of a park maintenance person who shows off his skills at picking up litter.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Ecccchhh, Teen-Age Son of Thing (Table of Contents)

Boy Meets Ghoul Dept. / comic story / 4 pages (report information)

Credits

Script:

? [as Strudwick Wickerwire]

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

satire

Characters:

Strudwick Wickerwire; Alfred E. Neuman; [Doctor]; Morton Finster; Drake Carter; Louis Furd; Alan Freed

Synopsis:

The Doctor hypnotizes an average teenager to become an Elvis Presley clone.

Indexer Notes

Parody of rock and roll star bios and monster movies rolled together.

TV Scenes We'd Like To See (Table of Contents)

Television Dept. / comic story / 2 pages (report information)

Credits

Script:

E. Nelson Bridwell

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

satire

Characters:

Gladys; Cedric; Loretta Young; Gary Moore; Mr. X; Mouseketeers

Synopsis:

Scenes from the following tv shows with unusual outcomes: People Are Funny; The Loretta Young Show; I've Got A Secret; Anacin commercial; Mickey Mouse Club; The Lone Ranger; The Lineup.

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

Strangely Believe It! (Table of Contents)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Credits

Script:

Ernie Kovacs

Pencils:

Wally Wood (signed)

Inks:

Wally Wood (signed)

Letters:

Wally Wood (signed)

Content Information

Genre:

satire

Characters:

Ambrose Fufnik; Prince Ladislaus

Synopsis:

Parody of Ripley's Believe It Or Not.

Alfred E. Neuman University (Table of Contents)

Student Bodies Dept. / comic story / 2 pages (report information)

Credits

Script:

?

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A map of a college campus designed to reduce the number of students attending by careful use of hazards.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Inside Story (Table of Contents)

Belly Laughs Dept. / comic story / 2 pages (report information)

Credits

Script:

?

Pencils:

Basil Wolverton (signed)

Inks:

Basil Wolverton (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Floyd Patterson; Princess Margaret; Nikita Khrushchev; Hal March; Tommy Manville; Lawrence Welk; Richard Boone; John Foster Dulles; Richard Nixon; Adlai Stephenson; Elvis Presley; Ben Hogan

Synopsis:

Stomach shapes of celebrities, based on their lives.

Pravda (Table of Contents)

Black And White, And Red All Over Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

satire

Characters:

Alfred E. Neuman; Maxim Raskolinovski; Vladimir Pinsk; Boris Trepak; Vladimir Grovno; Insky Khonyak; Stepan Kiosks; Igor Bivorsky; Yetta Samovar; Nikita Khrushchev; Donaldovich Duckski; V. Molotov; G. Malenkov

Synopsis:

Parody of the Soviet Union's Pravda newspaper.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD Summer Vacation Guide (Table of Contents)

Let's Get Away From It All Dept. / comic story / 2 pages (report information)

Credits

Script:

Tom Koch

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A list of festivals around the county to avoid on vacation.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Cold Cereal War (Table of Contents)

Bob & Ray Dept. / comic story / 3 pages (report information)

Credits

Script:

Bob Elliott; Ray Goulding

Pencils:

Mort Drucker (signed)

Inks:

Mort Drucker (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Bob Elliott; Ray Goulding; Wally Ballew; General Fielding Maxwell

Synopsis:

A look at applying military strategy to creating cereal premiums.

The Bear Hunter (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Content Information

Genre:

humor

Synopsis:

A man uses every weapon he has while being chased by a bear.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Future "Of-The-Month" Clubs (Table of Contents)

Join In Haste, Repent At Leisure Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Jerry DeFuccio; Tommy Manville; Roberto Rossellini; Porfirio Rubirosa; Alfred E. Neuman

Synopsis:

A look at some possible future clubs inspired by Book-Of-The-Month type clubs.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Coast-To-Coast For $16.75 (Table of Contents)

A Fare To Remember Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

humor

Characters:

Philo Ardwell; Irving; Suzie Grubbwickel; Velma Mae; Harry; Timmy Goober; Speedy Slim; Mr. Smeed

Synopsis:

An account of a cross-country trip booked by MAD using unconventional conveyances.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

How To Read A Chamber Of Commerce Folder (Table of Contents)

Key To The City Dept. / comic story / 2 pages (report information)

Credits

Script:

Larry Yother

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

The hidden meanings between common phrases used on municipal promotional brochures.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

What It Was, Was Football (Table of Contents)

Andy Griffith Dept. / comic story / 4 pages (report information)

Credits

Script:

Andy Griffith

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Andy Griffith

Synopsis:

An illustrated version of the comedy routine.

A Drive In The Country (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Content Information

Genre:

humor

Synopsis:

A couple on a drive barely misses disaster from falling rocks, but get hit by a falling tree.

Reprints:

• in More Trash From MAD (EC, 1958 series) #2 (1959)

MAD T-Shirts (Table of Contents)

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

Credits

Script:

?

Pencils:

Larry Maleman (photo); Wally Wood

Inks:

Larry Maleman (photo); Wally Wood

Letters:

typeset

Content Information

Synopsis:

House ad for t-shirts with Alfred E. Neuman on front.

Indexer Notes

On inside back cover.

New Authors For Old Books (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Credits

Script:

?

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Pairing old books with celebrities that have something in common with the title.

Indexer Notes

Appear in the margins of 28 pages of the issue.

A New Idea In Smoking! (Table of Contents)

Sailem Floating Cigarettes / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (painted, signed)

Inks:

Kelly Freas (painted, signed)

Colors:

Kelly Freas (painted, signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Phony ad for Sailem Floating Cigarettes from Chris-Craft Boat Co.

Reprints: show reprint note before migration

• in Worst from MAD (EC, 1958 series) #2
• in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn] (1997)

Indexer Notes

Parody of Salem Cigarettes ad. On back cover.