(September 1958)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
52
Indicia frequency:
?
Indicia / Colophon Publisher:
?
Brand:
?
Editing:
Albert B. Feldstein
Format:
Standard Golden Age U.S. (#1-23); Magazine size (#24 onward); saddle-stitched; glossy cover; full color (#1-23); Black & White (#24-?); full color again (#? - onward)

[Dear Editor] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
?

Genre:
humor
Characters:
Alfred E. Neuman

If You're A New Fan You're Lucky! (Table of Contents)

MAD For Keeps / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
? (photo); Bill Elder
Inks:
? (photo); Bill Elder
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for new hardcover book from Crown Publishers.

Indexer Notes

Small figure at bottom of ad by Bill Elder is excerpt from previous issue. Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Indexer Notes

Art is excerpts from this issue. There is a writer credit for Albert Meglin, Steve Tuttle and Marguerite McClain, but unknown for what stories.

MAD Answers Questions Most Asked By Camp Counselors (Table of Contents)

Aide-De-Camp Dept. / comic story / 2 pages (report information)

Script:
Mel Lazarus (signed)
Pencils:
Mel Lazarus (signed)
Inks:
Mel Lazarus (signed)
Letters:
Mel Lazarus (signed)

Genre:
humor
Synopsis:
Questions summer camp counselors might have...but no answers.

Don't Be A Shnook! (Table of Contents)

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
?; Bob Clarke
Inks:
?; Bob Clarke
Letters:
typeset

Characters:
William M. Gaines
Synopsis:
House ad for MAD subscriptions.

Indexer Notes

Art is excerpts from issues #5 (Gaines) and #40 (all others).

Hot Off The Press! (Table of Contents)

The Brothers MAD / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for a MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1.088 pages (report information)

Script:
Albert B. Feldstein; Marge Duffy Devine; George Leeman; Miriam Frank; R. Leland; New York Graphic Society; Merrill Lifton; Peter Torvik; Robert Ryan; Allen Standish; John Bruck; Samuel Northcross; Paul Vervisch; Jim Stripling; Clifford Kent; Bob Lilienthal; Rollins Turner
Pencils:
various; ? (photo); Henry Major
Inks:
various; ? (photo); Henry Major
Letters:
typeset

Characters:
Wally Wood; The Gay Philosopher
Synopsis:
Letters of comment, mostly about issue #40. Includes a photo of Wally Wood receiving the "Best Comic Artist of 1957" award, and a painting of The Gay Philosopher by Henry Major.

Just A Limited Amount Left! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.083 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Statement of Ownership (Table of Contents)

statement of ownership / 0.33 page (report information)

Script:
William M. Gaines
Letters:
typeset

Indexer Notes

Publisher = Willaim M. Gaines; Editor = Albert B. Feldstein; Owner = E.C. Publications, Inc. [Willaim M. Gaines; Jessie K. Gaines; Virginia E. MacAdie]

For October 1, 1957.

It's Fun To Phone! (Table of Contents)

Bet Telephone System / comic story / 1 page (report information)

Script:
?
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of Bell Telephone System ad, showing how it's fun to phone your bookie.

The MAD Primer (Table of Contents)

Throw The Book At 'Em Dept. / comic story / 3 pages (report information)

Script:
Tom Koch
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
Irving; Schlep; Farmer Brown; Miss Furd; Sadie; Irving's father; Bobbie Smith; Mr. Johnson
Synopsis:
Parody of a reading primer, with a rather psychotic family.
Reprints: show reprint note before migration

Indexer Notes

Writer credit from "Totally MAD" CD collection.

At Large In A Haberdashery (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Don sniffs (or worse) the handkerchiefs and coats before buying.

How To Put Out An Imitation of MAD (Table of Contents)

Free-Loading Dept. / text article / 2 pages (report information)

Script:
?
Pencils:
Harvey Kurtzman (frame, signed); Bill Elder (frame, signed); Norman Mingo (Alfred); Jack Davis (main cover illustration)
Inks:
Harvey Kurtzman (frame, signed); Bill Elder (frame, signed); Norman Mingo (Alfred); Jack Davis (main cover illustration)
Letters:
typeset

Genre:
satire-parody
Characters:
Alfred E. Neuman
Synopsis:
Instructions to other publishers and editors on how to imitate MAD.
Reprints: show reprint note before migration

Indexer Notes

Includes the Departments page from this issue.

Rare Old Magazines (Table of Contents)

Look In The Yellowed Pages Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Possible modern style magazines as they would have existed in history.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Go West, Old Format (Table of Contents)

3:10 To Yuma Dept. / comic story / 2 pages (report information)

Script:
Albert Meglin
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Characters:
Joe Friday; Dead-Eye; Mike Wallace; Blackjack Cohen; Bob Cummings; Chuck; Georgia; Phil Silvers; Pvt. Doberman
Synopsis:
Ways to punch up old tv shows by turning them into westerns.

Indexer Notes

Shows parodied are: Dragnet; Mike Wallace; Bob Cummings; Phil Silvers. Writer credit from "Totally MAD" CD collection.

Go East, Old Western (Table of Contents)

3:10 To Westport Dept. / comic story / 2 pages (report information)

Script:
Albert Meglin
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Pallidin; Mr. Kitzel; Mr. Wessel
Synopsis:
Turning a western tv show into a Madison Avenue concept, Pallidin is hired to create an advertising campaign and when it doesn't work, forces a merger of two companies.

Indexer Notes

Parody of tv show "Have Gun, Will Travel." Writer credit from "Totally MAD" CD collection.

Snob Appeal vs Slob Appeal (Table of Contents)

Lower The Pitch Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ads for Rancid's Deluxe Whiskey, Whammo Watchbands, Breezy of California jackets, and Aardvark Carpets, that show two different advertising approaches.

The Chess Game (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Fatal results from cheating at chess.

The New, Improved, Rotten Circus (Table of Contents)

Henry Morgan Dept. / text article / 4 pages (report information)

Script:
Henry Morgan
Pencils:
Wally Wood (signed); Bob Clarke (signed)
Inks:
Wally Wood (signed); Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Henry Morgan
Synopsis:
Henry compares modern circuses to old-fashioned ones...unfavorably.

How To Play Golf (Table of Contents)

Tee And Sympathy Dept. / comic story / 3 pages (report information)

Script:
Tom Koch
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Alfred E. Neuman
Synopsis:
Bad tips on golfing, including giving up the game.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

One Day's Advice Columns...The Next Day's Headlines (Table of Contents)

Help Needed Dept....Help Heeded Dept. / text story / 2 pages (report information)

Script:
?
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
humor
Characters:
Sidney Fawnover; Ozgood Z'Beard; Kate Potchka; Helen DuBois
Synopsis:
What might be happening when people follow the advice they receive from newspaper columnists.

Indexer Notes

Includes article noting Kelly Freas has been fired from Time Magazine, which ties in with the cover of this issue.

Strangely Believe It! (Table of Contents)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Script:
Ernie Kovacs
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
Wally Wood

Genre:
satire-parody
Characters:
Ernie Kovacs; J. Daniel Frump; Frembish K. Fair III
Synopsis:
Parody of Ripley's Believe It Or Not.

The Wrong Lions (Table of Contents)

Movies Dept. / comic story / 2 pages (report information)

Script:
?
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Christian Diesel [Marlo Brandin]; Michael Wiffycur [Dean Martini]; Noah Ackermoan [Montgomery Cleft]; Irwin Shaw
Synopsis:
Parody of movie The Young Lions with twist ending involving the author of the book.

The Great Mail Robbery (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A robbery goes bad when the mail carrier seems to be indestructible.

Boating (Table of Contents)

Two Years Before The Mess Dept. / comic story / 4 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A look at when the boating craze gets out of hand and common traffic problems and situations will apply to boating.

The Count-Down Man (Table of Contents)

Bob & Ray Dept. / comic story / 2 pages (report information)

Script:
Bob Elliott; Ray Goulding; Bill Levine; Dee Caruso
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
humor
Characters:
Bob Elliott; Ray Goulding; Wally Ballew; Dr. Adolph Von Schmutz
Synopsis:
Wally interviews the man who counts down rocket launches for NASA.

Indexer Notes

Writer credits from "Totally MAD" CD collection.

The National Osographic Magazine (Table of Contents)

Around The World In Eighty Pictures Dept. / text story / 5 pages (report information)

Script:
Tom Koch
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Roger Sternwallow; Evelyn Sternwallow; Birdie Ugnew; Neville Brooks-Brother
Synopsis:
Parody of National Geographic Magazine.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

In A Penny Arcade (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
When two men finish playing a boxing game, the mechanical characters take over.

You'll Be A "Knockout" In A MAD T-Shirt (Table of Contents)

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Larry Maleman (photo); Wally Wood
Inks:
Larry Maleman (photo); Wally Wood
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for t-shirts with Alfred E. Neuman on front.

Indexer Notes

On inside back cover.

Edited Advertising Slogans (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
Advertising slogans with a punch line following.

Indexer Notes

Appear in the margins of 25 pages of the issue.

The Skid-Row Bums (Table of Contents)

Chesterfind Cigarettes / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Phony ad parody of Chesterfield Cigarettes ad.
Reprints:

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. [Dear Editor]
    Alfred E. Neuman
  2. 1. If You're A New Fan You're Lucky!
    MAD For Keeps
  3. 2. Departments
    Vital Features
  4. 3. MAD Answers Questions Most Asked By Camp Counselors
    Aide-De-Camp Dept.
  5. 4. Don't Be A Shnook!
    Mad Magazine
  6. 5. Hot Off The Press!
    The Brothers MAD
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Just A Limited Amount Left!
    Alfred E. Neuman
  9. 8. Statement of Ownership
  10. 9. It's Fun To Phone!
    Bet Telephone System
  11. 10. The MAD Primer
    Throw The Book At 'Em Dept.
  12. 11. At Large In A Haberdashery
    Don Martin Dept.
  13. 12. How To Put Out An Imitation of MAD
    Free-Loading Dept.
  14. 13. Rare Old Magazines
    Look In The Yellowed Pages Dept.
  15. 14. Go West, Old Format
    3:10 To Yuma Dept.
  16. 15. Go East, Old Western
    3:10 To Westport Dept.
  17. 16. Snob Appeal vs Slob Appeal
    Lower The Pitch Dept.
  18. 17. The Chess Game
    Don Martin Dept.
  19. 18. The New, Improved, Rotten Circus
    Henry Morgan Dept.
  20. 19. How To Play Golf
    Tee And Sympathy Dept.
  21. 20. One Day's Advice Columns...The Next Day's Headlines
    Help Needed Dept....Help Heeded Dept.
  22. 21. Strangely Believe It!
    Ernie Kovacs Dept.
  23. 22. The Wrong Lions
    Movies Dept.
  24. 23. The Great Mail Robbery
    Don Martin Dept.
  25. 24. Boating
    Two Years Before The Mess Dept.
  26. 25. The Count-Down Man
    Bob & Ray Dept.
  27. 26. The National Osographic Magazine
    Around The World In Eighty Pictures Dept.
  28. 27. In A Penny Arcade
    Don Martin Dept.
  29. 28. You'll Be A "Knockout" In A MAD T-Shirt
    MAD T-Shirts
  30. 29. Edited Advertising Slogans
    Marginal Thinking Dept.
  31. 30. The Skid-Row Bums
    Chesterfind Cigarettes
This issue was most recently modified by:
  • Peter Croome
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne