(March 1959)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
52
Indicia frequency:
?
Indicia / Colophon Publisher:
?
Brand:
?
Editing:
Albert B. Feldstein
Format:
Standard Golden Age U.S. (#1-23); Magazine size (#24 onward); saddle-stitched; glossy cover; full color (#1-23); Black & White (#24-?); full color again (#? - onward)

What - Me Worry? (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils:
Kelly Freas (painted)
Inks:
Kelly Freas (painted)
Colors:
Kelly Freas (painted)
Letters:
?

Genre:
humor
Characters:
Alfred E. Neuman; Moxie Cowznofsky
Reprints:

Indexer Notes

Moxie Cowznofsky is named in letters column of issue #48.

Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case (Table of Contents)

Inferial Whiskey / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (signed)
Inks:
Kelly Freas (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of ad for Imperial Whiskey.
Reprints:

Indexer Notes

On inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Indexer Notes

Art is excerpts from this issue. Al Jaffee is credited as a writer, but it is unknown for which article(s). Melvin Cowznofski credited as an artist.

The First Annual MAD Awards for "Worsts" of 1958 (Table of Contents)

Awards Dept. / comic story / 2 pages (report information)

Script:
?
Pencils:
? (photo); Wally Wood
Inks:
? (photo); Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Sue Sullivan; Jerry De Muth; James C. Douglass; Ron Nowicki; Stu Brody; Sonny Mathias; Monroe Meisel; Gerry Waddell; Barney Gilmore; James E. Packer; Daniel Garcia; Jim Smythe
Synopsis:
Awards in various categories of pop culture, rated by a panel of 12 real college humor magazine editors.

America's Number One Best Seller Is (Table of Contents)

MAD For Keeps / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for hardcover book from Crown Publishers.

No Home Library Is Really Complete Without (Table of Contents)

The Brothers MAD / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for a MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 0.75 page (report information)

Script:
Albert B. Feldstein; Jim McPherson; Stephen Waldman; K. S. Marshall; John LeFrancois; Bernice Gottlieb; G. Brigham; Corey Ford; Jean Nickerson; Tony Bekas; Don Jones; Rex Rovang; The Strayers; Kathy Gutekunst; Richard Ryan
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Characters:
Kathy Gutekunst; Mr. Gutekunst
Synopsis:
Letters of comment, mostly about issue #43.

Indexer Notes

Tony Bekas, Don Jones, and Rex Rovang are radio DJs noting they use material from MAD in their shows.

Statement of Ownership (Table of Contents)

statement of ownership / 0.25 page (report information)

Script:
William M. Gaines
Letters:
typeset

Synopsis:
For October 2, 1958.

Indexer Notes

Publisher: William M. Gaines. Owner: E.C. Publications, Inc. [William M. Gaines; Jessie K. Gaines; Virginia E. MacAdie]

We've Run Out Of Them! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Why Bum Around The Country Looking For MAD (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
Larry Maleman ? (photo)
Inks:
Larry Maleman ? (photo)
Letters:
typeset

Synopsis:
House ad for MAD subscriptions.

Body-Building And Weight-Lifting (Table of Contents)

Charlie Horse Dept. / comic story / 6 pages (report information)

Script:
?
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Gus Clutz
Synopsis:
The problems of body-building.

Fish Story (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Characters:
Mr. Hotchkins; Mr. Hotchkins's boss
Synopsis:
Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop.

MAD's Guide For Novice Drivers (Table of Contents)

This Auto Kill You Dept. / comic story / 4 pages (report information)

Script:
Tom Koch
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Elihu Fribble
Synopsis:
Bad advice for drivers on reading signs, hand signals, how to park, etc.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

If Comic Strip Artists Drew Editorial Cartoons (Table of Contents)

With A Little Bit of Puck Dept. / comic story / 2 pages (report information)

Script:
Gary Belkin
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Alley Oop; Mary Worth; Superman; Jiggs; Charlie Brown; Lucy Van Pelt; Schroeder; Linus Van Pelt; Snoopy; Dennis The Menace; Dennis's father; Dennis's mother; Popeye; Joe Palooka; Li'l Abner; Daisy Mae; Little Orphan Annie; Daddy Warbucks; Nancy; Sluggo; Morticia Addams; Pugsley Addams
Synopsis:
How editorial cartoons would look if popular comic strips were used for the messages.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The George Washington Advertising Agency Inc. (Table of Contents)

Nothing But The Truth Dept. / comic story / 4 pages (report information)

Script:
?
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
George Washington; James Arness; Amanda Blake
Synopsis:
How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy.

Indexer Notes

Parodies of ads for Armstrong Tires; Pepsi-Cola; L & M Cigarettes; and Cadillac Automobiles.

It Pays To Read The Label (Table of Contents)

Conned By The Canned Goods Dept. / comic story / 2 pages (report information)

Script:
?
Pencils:
Joe Orlando (signed); Larry Maleman (photo)
Inks:
Joe Orlando (signed); Larry Maleman (photo)
Letters:
typeset

Genre:
humor
Synopsis:
A careful look at 12 of Mama Mia's canned products reveals they are all the same.

Photos Of Poetry In Motion (Table of Contents)

Nel Blur Dipinto Di Blur Dept. / comic story / 3 pages (report information)

Script:
?
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Synopsis:
A comparison of sharp photos with blurred versions of the same photos and the poetic captions written for them.

Planned Obsolescence (Table of Contents)

Mirage In The Garage Dept. / comic story / 3 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Showing the past and current trends in automobile design and predictions of the future.
Reprints:

Tatooing Gets A Shot In The Arm (Table of Contents)

Come Into My Parlor Dept. / comic story / 2 pages (report information)

Script:
Tom Koch
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Ideas for new tattoo designs.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

TV Commercials To Match The Show (Table of Contents)

So It Won't Upset Your Stomach Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Chet Huntley; David Brinkley; Bob Elliott; Ray Goulding; John; Aunt Martha; Ben; Matt; "Pills" Kowalski
Synopsis:
What we might see if tv commercials were done in the style of the shows they appeared in.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Bu$ine$$ Valentines (Table of Contents)

First Love Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Valentines that might be sent by businesses, combining advertising.

Indexer Notes

Final valentine depicts several MAD Magazine staffers.

Professor Bleent In Africa (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Characters:
Professor Bleent
Synopsis:
The professor is so obnoxious that a man-eating plant burps after eating him.

Gook (Table of Contents)

Look Back In Anger Dept. / comic story / 7 pages (report information)

Script:
Tom Koch
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Lassie; Francine Scwine; Norman Vincint Spiel; Albrecht Von Neuman; Richard Nixon; Joe Dimaggio; Little Orphan Annie; Sandy; Alfred E. Neuman
Synopsis:
Parody of LOOK Magazine.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

In An Amusement Park (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A boy playing the "Ring The Bell" game at an amusement park demonstrates an unusual tactic.

Hey Rich Kid! (Table of Contents)

Goldbrick Cuff Links / advertisement / 1 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
type

Characters:
Wally Cox
Synopsis:
Ad for cuff links designed by Wally Cox for Gauche Jewelry.

Indexer Notes

Inside back cover.

Old Quotes Attributed To Modern Folks (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
Literary quotes (such as Shakespeare) linked to celebrities they might apply to.

Indexer Notes

Appear in the margins of 23 pages of the issue.

In All The World Only Sweathard's Portable Oval Tub Can Make A Bath So Rewarding, So Refreshing (Table of Contents)

Sweathard's Portable Oval Tub / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of ad for Sweethart Soap.
Editing

Table of Contents

  1. 0. What - Me Worry?
    Alfred E. Neuman
  2. 1. Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case
    Inferial Whiskey
  3. 2. Departments
    Vital Features
  4. 3. The First Annual MAD Awards for "Worsts" of 1958
    Awards Dept.
  5. 4. America's Number One Best Seller Is
    MAD For Keeps
  6. 5. No Home Library Is Really Complete Without
    The Brothers MAD
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Statement of Ownership
  9. 8. We've Run Out Of Them!
    Alfred E. Neuman
  10. 9. Why Bum Around The Country Looking For MAD
    MAD Magazine
  11. 10. Body-Building And Weight-Lifting
    Charlie Horse Dept.
  12. 11. Fish Story
    Don Martin Dept.
  13. 12. MAD's Guide For Novice Drivers
    This Auto Kill You Dept.
  14. 13. If Comic Strip Artists Drew Editorial Cartoons
    With A Little Bit of Puck Dept.
  15. 14. The George Washington Advertising Agency Inc.
    Nothing But The Truth Dept.
  16. 15. It Pays To Read The Label
    Conned By The Canned Goods Dept.
  17. 16. Photos Of Poetry In Motion
    Nel Blur Dipinto Di Blur Dept.
  18. 17. Planned Obsolescence
    Mirage In The Garage Dept.
  19. 18. Tatooing Gets A Shot In The Arm
    Come Into My Parlor Dept.
  20. 19. TV Commercials To Match The Show
    So It Won't Upset Your Stomach Dept.
  21. 20. Bu$ine$$ Valentines
    First Love Dept.
  22. 21. Professor Bleent In Africa
    Don Martin Dept.
  23. 22. Gook
    Look Back In Anger Dept.
  24. 23. In An Amusement Park
    Don Martin Dept.
  25. 24. Hey Rich Kid!
    Goldbrick Cuff Links
  26. 25. Old Quotes Attributed To Modern Folks
    Marginal Thinking Dept.
  27. 26. In All The World Only Sweathard's Portable Oval Tub Can Make A Bath So Rewarding, So Refreshing
    Sweathard's Portable Oval Tub
This issue was most recently modified by:
  • Jim Van Dore
  • Peter Croome
  • Donald Dale Milne
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne