Mad #45

(March 1959)

Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case (Table of Contents)

Inferial Whiskey / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (signed)

Inks:

Kelly Freas (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Synopsis:

Parody of ad for Imperial Whiskey.

Reprints:

• in More Trash from MAD (EC, 1958 series) #2 (1959)

Indexer Notes

On inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Credits

Script:

?

Pencils:

various

Inks:

various

Letters:

typeset

Indexer Notes

Art is excerpts from this issue. Al Jaffee is credited as a writer, but it is unknown for which article(s). Melvin Cowznofski credited as an artist.

The First Annual MAD Awards for "Worsts" of 1958 (Table of Contents)

Awards Dept. / comic story / 2 pages (report information)

Credits

Script:

?

Pencils:

? (photo); Wally Wood

Inks:

? (photo); Wally Wood

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Sue Sullivan; Jerry De Muth; James C. Douglass; Ron Nowicki; Stu Brody; Sonny Mathias; Monroe Meisel; Gerry Waddell; Barney Gilmore; James E. Packer; Daniel Garcia; Jim Smythe

Synopsis:

Awards in various categories of pop culture, rated by a panel of 12 real college humor magazine editors.

America's Number One Best Seller Is (Table of Contents)

MAD For Keeps / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for hardcover book from Crown Publishers.

No Home Library Is Really Complete Without (Table of Contents)

The Brothers MAD / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Synopsis:

House ad for a MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 0.75 page (report information)

Credits

Script:

Albert B. Feldstein; Jim McPherson; Stephen Waldman; K. S. Marshall; John LeFrancois; Bernice Gottlieb; G. Brigham; Corey Ford; Jean Nickerson; Tony Bekas; Don Jones; Rex Rovang; The Strayers; Kathy Gutekunst; Richard Ryan

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Characters:

Kathy Gutekunst; Mr. Gutekunst

Synopsis:

Letters of comment, mostly about issue #43.

Indexer Notes

Tony Bekas, Don Jones, and Rex Rovang are radio DJs noting they use material from MAD in their shows.

Statement of Ownership (Table of Contents)

statement of ownership / 0.25 page (report information)

Credits

Script:

William M. Gaines

Letters:

typeset

Content Information

Synopsis:

For October 2, 1958.

Indexer Notes

Publisher: William M. Gaines. Owner: E.C. Publications, Inc. [William M. Gaines; Jessie K. Gaines; Virginia E. MacAdie]

We've Run Out Of Them! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Pencils:

Norman Mingo (painted)

Inks:

Norman Mingo (painted)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for pinups suitable for framing.

Why Bum Around The Country Looking For MAD (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

Larry Maleman ? (photo)

Inks:

Larry Maleman ? (photo)

Letters:

typeset

Content Information

Synopsis:

House ad for MAD subscriptions.

Body-Building And Weight-Lifting (Table of Contents)

Charlie Horse Dept. / comic story / 6 pages (report information)

Credits

Script:

?

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Gus Clutz

Synopsis:

The problems of body-building.

Fish Story (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Mr. Hotchkins; Mr. Hotchkins's boss

Synopsis:

Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop.

MAD's Guide For Novice Drivers (Table of Contents)

This Auto Kill You Dept. / comic story / 4 pages (report information)

Credits

Script:

Tom Koch

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Elihu Fribble

Synopsis:

Bad advice for drivers on reading signs, hand signals, how to park, etc.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

If Comic Strip Artists Drew Editorial Cartoons (Table of Contents)

With A Little Bit of Puck Dept. / comic story / 2 pages (report information)

Credits

Script:

Gary Belkin

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Alley Oop; Mary Worth; Superman; Jiggs; Charlie Brown; Lucy Van Pelt; Schroeder; Linus Van Pelt; Snoopy; Dennis The Menace; Dennis's father; Dennis's mother; Popeye; Joe Palooka; Li'l Abner; Daisy Mae; Little Orphan Annie; Daddy Warbucks; Nancy; Sluggo; Morticia Addams; Pugsley Addams

Synopsis:

How editorial cartoons would look if popular comic strips were used for the messages.

Reprints:

• in MAD Special [MAD Super Special] (EC, 1970 series) #36 (Fall 1981)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The George Washington Advertising Agency Inc. (Table of Contents)

Nothing But The Truth Dept. / comic story / 4 pages (report information)

Credits

Script:

?

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

George Washington; James Arness; Amanda Blake

Synopsis:

How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy.

Indexer Notes

Parodies of ads for Armstrong Tires; Pepsi-Cola; L & M Cigarettes; and Cadillac Automobiles.

It Pays To Read The Label (Table of Contents)

Conned By The Canned Goods Dept. / comic story / 2 pages (report information)

Credits

Script:

?

Pencils:

Joe Orlando (signed); Larry Maleman (photo)

Inks:

Joe Orlando (signed); Larry Maleman (photo)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A careful look at 12 of Mama Mia's canned products reveals they are all the same.

Photos Of Poetry In Motion (Table of Contents)

Nel Blur Dipinto Di Blur Dept. / comic story / 3 pages (report information)

Credits

Script:

?

Pencils:

Bob Clarke

Inks:

Bob Clarke

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A comparison of sharp photos with blurred versions of the same photos and the poetic captions written for them.

Planned Obsolescence (Table of Contents)

Mirage In The Garage Dept. / comic story / 3 pages (report information)

Credits

Script:

Dave Berg (signed)

Pencils:

Dave Berg (signed)

Inks:

Dave Berg (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Synopsis:

Showing the past and current trends in automobile design and predictions of the future.

Reprints:

• in Dave Berg's Mad Trash (EC, 1981 series) #[nn] (1981)

Tatooing Gets A Shot In The Arm (Table of Contents)

Come Into My Parlor Dept. / comic story / 2 pages (report information)

Credits

Script:

Tom Koch

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Ideas for new tattoo designs.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

TV Commercials To Match The Show (Table of Contents)

So It Won't Upset Your Stomach Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Mort Drucker (signed)

Inks:

Mort Drucker (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Chet Huntley; David Brinkley; Bob Elliott; Ray Goulding; John; Aunt Martha; Ben; Matt; "Pills" Kowalski

Synopsis:

What we might see if tv commercials were done in the style of the shows they appeared in.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Bu$ine$$ Valentines (Table of Contents)

First Love Dept. / comic story / 2 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Alfred E. Neuman

Synopsis:

Valentines that might be sent by businesses, combining advertising.

Indexer Notes

Final valentine depicts several MAD Magazine staffers.

Professor Bleent In Africa (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Professor Bleent

Synopsis:

The professor is so obnoxious that a man-eating plant burps after eating him.

Gook (Table of Contents)

Look Back In Anger Dept. / comic story / 7 pages (report information)

Credits

Script:

Tom Koch

Pencils:

Wally Wood (signed)

Inks:

Wally Wood (signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Characters:

Lassie; Francine Scwine; Norman Vincint Spiel; Albrecht Von Neuman; Richard Nixon; Joe Dimaggio; Little Orphan Annie; Sandy; Alfred E. Neuman

Synopsis:

Parody of LOOK Magazine.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

In An Amusement Park (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A boy playing the "Ring The Bell" game at an amusement park demonstrates an unusual tactic.

Hey Rich Kid! (Table of Contents)

Goldbrick Cuff Links / advertisement / 1 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

type

Content Information

Characters:

Wally Cox

Synopsis:

Ad for cuff links designed by Wally Cox for Gauche Jewelry.

Indexer Notes

Inside back cover.

Old Quotes Attributed To Modern Folks (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Credits

Script:

?

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Literary quotes (such as Shakespeare) linked to celebrities they might apply to.

Indexer Notes

Appear in the margins of 23 pages of the issue.

In All The World Only Sweathard's Portable Oval Tub Can Make A Bath So Rewarding, So Refreshing (Table of Contents)

Sweathard's Portable Oval Tub / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (painted, signed)

Inks:

Kelly Freas (painted, signed)

Colors:

Kelly Freas (painted, signed)

Letters:

typeset

Content Information

Genre:

satire-parody

Synopsis:

Parody of ad for Sweethart Soap.