Mad #46

(April 1959)

See The Difference Color TV Makes... (Table of Contents)

RGA Victim / comic story / 1 page (report information)

Credits

Script:

Al Jaffee

Pencils:

Kelly Freas (painted, signed)

Inks:

Kelly Freas (painted, signed)

Colors:

Kelly Freas (painted, signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Parody of ad for RCA Victor color televisions.

Indexer Notes

Writer credit from "Totally MAD" CD collection. On FRONT cover.

Wash And Wish...Or...Wash And Bewitch? (Table of Contents)

Samforized Fabric / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (painted)

Inks:

Kelly Freas (painted)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Parody of ad for Sanforized Fabric, but trying to convince people NOT to buy the product.

Indexer Notes

Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Credits

Script:

?

Pencils:

various

Inks:

various

Letters:

typeset

Indexer Notes

Art is excerpts from this issue. Instead of usual Alfred E. Neuman quote, masthead quote is from The New Yorker, November 29, 1958.

MAD Goes On Record (Table of Contents)

Musically MAD / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for first MAD record album, from RCA Victor.

If You Have The Feeling Mankind Is Doomed, Read (Table of Contents)

The Brothers MAD / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Synopsis:

House ad for a MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Credits

Script:

Albert B. Feldstein; Irene LaCapria; William Wheaton; Charles Johnson; Dennis Hotaling; Ronald Keeperman; Bob Quick; Roger Goldman; Tom Sabo; Lila Vail; Larry Swanbom; Bob Vogel; Peter Olin; George Willick; Sally Hartley; K. H. Richter; Sheldon Mayer; Ronald Soldberg; Esther O'Mara

Pencils:

various

Inks:

various

Letters:

typeset

Content Information

Characters:

Scribbly Jibbet; Moxie Cowznofsky

Synopsis:

Letters of comment, mostly about issue #44.

Indexer Notes

Letter from Sheldon Mayer recognizes Scribbly Jibbet. Moxie Cowznofsky is named in letters column of issue #48.

They're Sweeping The Country! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Pencils:

Norman Mingo (painted)

Inks:

Norman Mingo (painted)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for pinups suitable for framing.

Don't Look Like An April Fool (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

George Woodbridge

Inks:

George Woodbridge

Letters:

typeset

Content Information

Synopsis:

House ad for MAD subscriptions.

Sunday Evening Television Roulette (Table of Contents)

Change For The Better Dept. / comic story / 4 pages (report information)

Credits

Script:

Gary Belkin

Pencils:

Mort Drucker (signed)

Inks:

Mort Drucker (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Gene Rayburn; Steve Allen; Ed Sullivan; Eydie Gorme; Jane Mansfield; Brett Maverick; Henny Youngman; Senior Wences; Mickey Mantle; The Four Aces; Ben Hogan; The Belgian Congo Ballet Company

Synopsis:

The interesting tv viewing you could have by constantly switching channels between ABC, NBC, and CBS.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Suicide (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A man fails to stop a suicide.

Authentic Sounds In Stereo (Table of Contents)

Middle of The Roar Dept. / comic story / 2 pages (report information)

Credits

Script:

Tom Koch

Pencils:

Wally Wood (signed)

Inks:

Wally Wood (signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Ridiculous extremes to the trend for "real sounds" on stereo records.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Modern Auto Accidents (Table of Contents)

There's A Ford In Your Suture Dept. / comic story / 3 pages (report information)

Credits

Script:

Al Jaffee

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Injuries caused by modern car features such as automatic windows and tailfins.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

How High-Class Magazines Can Use Low-Class Pictures (Table of Contents)

Increase The Circulation Dept. / comic story / 3 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

satire

Characters:

Irving Finster; Zelda Zitzlaff

Synopsis:

Shows how the same photo can be used by many different publications, through cropping.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Western Weapons Of The Future (Table of Contents)

Have Spittoon - Will Travel Dept. / comic story / 2 pages (report information)

Credits

Script:

Larry Siegel

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Various things tv western heroes might use as weapons, if the trend away from guns continues.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Hidden Persuaders Become The Hip Persuaders (Table of Contents)

Grey Flannel Goatee Dept. / comic story / 3 pages (report information)

Credits

Script:

Gary Belkin

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

satire

Characters:

Miles Davis; Dizzy Gillespie

Synopsis:

Parodies of ads, using hip language and celebrities.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

How To Choose And Train Your Master (Table of Contents)

A Doghouse Is Not A Home Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs; Robert Margroff

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Excerpts from a book written by a dog, on what to look for and how to train a master.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD's Modern Handy Phrase Book For The American Tourist (Table of Contents)

Nuts To Vous Dept. / text article / 3 pages (report information)

Credits

Script:

Sy Reit

Pencils:

George Woodbridge

Inks:

George Woodbridge

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Foolish phrases you may need in various foreign countries.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Modern Architecture (Table of Contents)

Pencil Point of View Dept. / comic story / 3 pages (report information)

Credits

Script:

Al Jaffee

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Frank Lloyd Wrighteous; Mies Van Der Roebuck; Alfred E. Neuman

Synopsis:

Showing how the beauty of modern architecture is lost when the buildings are jammed in with all the other existing buildings.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

On Choosing A Book (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A man exhibits a disgusting way to choose a book in a bookstore.

If Famous Authors Wrote The Comics (Table of Contents)

High Flown Balloons Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Wally Wood (signed)

Inks:

Wally Wood (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

William Shakespeare; Donald Duck; Huey; Dewey; Louie; Pauline Poodle; Dick Tracy; Flattop; Pruneface; Charlie Brown; Lucy Van Pelt; Linus Van Pelt; Schroeder; Snoopy; Pigpen; Hans; Fritz; The Captain; Rex Morgan; Little Orphan Annie; Sandy; Big Daddy Warbucks; Cousin Asp; Dennis The Menace; Nancy; Sluggo; Fritzi Ritz

Synopsis:

Various comic strips written in the styles of: Paddy Chayefsky; Gilbert & Sullivan; Rudyard Kipling; Walt Whitman; Rogers & Hammerstein; Tennessee Williams; Edgar Allen Poe; Mickey Spillane.

Reprints:

• in MAD Special [MAD Super Special] (EC, 1970 series) #36 (Fall 1981)

MAD's Cut-Rate Success Symbols (Table of Contents)

Get Rich Cheap Dept. / comic story / 2 pages (report information)

Credits

Script:

Sy Reit

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Fake cheap alternatives to common expensive status symbols.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Movies Are Emptier Than Ever (Table of Contents)

There's No Business In Show Business Dept. / comic story / 3 pages (report information)

Credits

Script:

Dave Berg (signed)

Pencils:

Dave Berg (signed)

Inks:

Dave Berg (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Showing how theaters can attract more patrons by remodeling to be more like watching tv at home.

TV Ads We'd Like To See (Table of Contents)

Television Dept. / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Mort Drucker (signed)

Inks:

Mort Drucker (signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Phone ad for Vicejoy Cigarettes.

Indexer Notes

Parody of ad for Viceroy Cigarettes.

The Happy Endings Weren't So Happy (Table of Contents)

The Grimm Facts Dept. / comic story / 4 pages (report information)

Credits

Script:

Sy Reit

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Hansel; Gretel; Derrence Clarow; Beauty; Irving Prince [The Beast]; Jack; Sleeping Beauty; Prince Charming; Little Red Riding Hood

Synopsis:

Thoughts on what happened after the end of several fairy tales.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

On Picking Flowers (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A man is surprised at the law enforcement tactics when he violates a "Do Not Pick Flowers" sign.

For The First Time In Your Life...Feel Really MAD! (Table of Contents)

MAD Straight Jacket / promo (ad from the publisher) / 1 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Characters:

Leonard Brenner

Synopsis:

House ad for fake straight jacket.

Indexer Notes

Leonard is the model with back turned to the reader; named in letters column of MAD #49. Inside back cover.

MAD Daffynitions (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Credits

Script:

?

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Goofy fake word definitions.

Indexer Notes

Appear in the margins of 24 pages of the issue.