Mad #48

(July 1959)

Awaysis Takes You Away From The Everyday! (Table of Contents)

Awaysis Cigarettes / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (painted)

Inks:

Kelly Freas (painted)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Parody of ad for Oasis cigarettes.

Indexer Notes

Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Credits

Script:

?

Pencils:

various

Inks:

various

Letters:

typeset

Indexer Notes

Art is excerpts from this issue. There is a writer credit for Gary Belkin and Bill Dixon, but uncertain what article(s) it is for.

A Revolutionary New Idea In Casual Wear (Table of Contents)

MAD Straight Jacket / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Characters:

Leonard Brenner

Synopsis:

House ad for fake straight jacket.

Indexer Notes

Leonard is the model with back turned to the reader; named in letters column of MAD #49.

Books That Can Do What They Look Like They Can Do (Table of Contents)

The Bedside MAD / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Synopsis:

House ad for sixth MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Credits

Script:

Albert B. Feldstein; Merwyn Nelson; Josh Zerlin; Jack Marin; Alan Peikin; Charles Allen; Joseph Lipari; Tommy LeClair; Ken Luciani; Russ Durham; Howard Arnberg; David Colton; Seward McCain; Jim Fautus; Wayne Montgomery; Jarl Johansson; Barbara Forrester

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Characters:

George A. Orndorff; Seward McCain; Brett Maverick

Synopsis:

Letters of comment, mostly about issue #46. Barbara Forrester suggest that Alfred's girlfriend be named Moxie Cowznofsky, and the editor agrees.

Have MAD Mailed To Your Home (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Credits

Script:

?

Letters:

typeset

Content Information

Synopsis:

House ad for MAD subscriptions.

You'll Have A Million Laughs (Table of Contents)

Musically MAD / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for first MAD record album, from RCA Victor.

Comic Strip Heroes (Taken From Real Life) (Table of Contents)

Famous Funnies Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Wally Wood (signed)

Inks:

Wally Wood (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Conrad Hilton; Werner Von Braun; Queen Elizabeth II; Prince Philip; Prince Charles; Hymie Rickover; Richard Nixon; Pat Nixon; Gamal Abdel Nasser; Nikita Krushchev; Mrs. Krushchev; Alfred E. Neuman; Jimmy Hoffa; Charles DeGaulle; Hubert Humphrey; Adlai Stevenson; Harry Truman; General Douglas McArthur; Li'l Abner (cameo); Daisy Mae (cameo); Snuffy Smith (cameo); Snuffy's wife (cameo); Kayo Mullins (cameo); Moon Mullins (cameo); Steve Canyon (cameo); Alley Oop (cameo); Beetle Bailey (cameo); Killer (cameo); Pogo (cameo); Howland Owl (cameo); Lucy Van Pelt (cameo); Charlie Brown (cameo)

Synopsis:

Comic strips about currently famous people, in styles similar to current comic strips.

Reprints:

• in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn] (1997)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Little Known Organizations (Table of Contents)

Pressured Groups Dept. / text article / 3 pages (report information)

Credits

Script:

Paul Laikin

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Ads for organizations that would oppose actual organizations, such as Alcoholics Unanimous, and Committee To Encourage Juvenile Delinquency.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Skin Diving (Table of Contents)

The Man Who Sinks For Himself Dept. / comic story / 3 pages (report information)

Credits

Script:

Dave Berg (signed)

Pencils:

Dave Berg (signed)

Inks:

Dave Berg (signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Problems with skin diving, new developments, and the ultimate return of man to the sea.

Reprints: show reprint note before migration

• in Dave Berg's Mad Trash (EC, 1981 series) #[nn] (1981)

The Cavemen (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A cavewoman who is resistant to being clobbered on the head falls for a man with an unusual approach.

For The Life Of Progress Hornsby (Table of Contents)

Sid Caesar Dept. / comic story / 4 pages (report information)

Credits

Script:

Sid Caesar

Pencils:

Mort Drucker

Inks:

Mort Drucker

Letters:

typeset

Content Information

Genre:

humor

Characters:

Sid Caesar; Ed Ralphwards; Progress Hornsby; Euphoria Hornsby; Bosley Mandiville; Shorty Bubble; Doornet Jaguar; One-Stick Haverstraw; Particular Frosty; 7892-450-37;

Synopsis:

Progress appears on the tv show "For The Life Of You", a parody of "This Is Your Life."

Bridge: The Aristocrat of Card Games (Table of Contents)

Trick-Or-Cheat Dept. / comic story / 3 pages (report information)

Credits

Script:

Al Jaffee

Pencils:

Bob Clarke

Inks:

Bob Clarke

Letters:

typeset

Content Information

Genre:

satire

Characters:

Charles Groan

Synopsis:

Defines common bridge terms, gives advice and shows the pitfalls of playing bridge. Includes a phony newspaper bridge column.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Old Salt (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A man delicately solves the problem of his parrot going to the bathroom in his shirt.

The Daily Optimist (Table of Contents)

On The Sunny Side of The Sheet Dept. / text article / 2 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

satire

Characters:

Bosley Skagg; Penelope Skagg; T. Finster Moody; Felix Farquahr; Lydia Farquahr; Ethel Frong; Herman Frong; Philo Fosdick; Weldon Wembley; Hector Sedgewick; Tommy Goober; Glenn Pladde; Fenwick Gribble

Synopsis:

Sample of a newspaper that prints all news with a positive spin...no matter how bad the news is.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

On-The-Job Marching Songs (Table of Contents)

4/4 Time-And-A-Half Dept. / text article / 3 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Spirit and loyalty building songs for various industries' employees, set to familiar melodies.

The Night That Perry Masonmint Lost A Case (Table of Contents)

A Switch In Crime Dept. / comic story / 4 pages (report information)

Credits

Script:

Dee Caruso; Bill Levine

Pencils:

Mort Drucker (signed)

Inks:

Mort Drucker (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Perry Masonmint; Lieutenant Drag; District Attorney Burgerbits; Judge Sam; Paul Dreck; Della Sweet; Harry Townes; Emil Freebish

Synopsis:

Perry finally loses a case, because he only wins on Saturday nights.

Reprints:

• in Mad About the Fifties (Little, Brown & Co., 1997 series) #[nn] (1997)

Indexer Notes

Parody of Perry Mason tv show. Writer credit from "Totally MAD" CD collection.

Future "Confession" Books (Table of Contents)

Confession Is Good For The Sale Dept. / comic story / 1 page (report information)

Credits

Script:

Gary Belkin ?

Pencils:

George Woodbridge ?

Inks:

George Woodbridge ?

Letters:

typeset

Content Information

Genre:

satire

Characters:

Perry Como; Eleanor Roosevelt; Dizzy Gillespe; Oscar Levant; Alfred E. Neuman; Jack Paar

Synopsis:

Future celebrity confession books.

How You Look To Other People (Table of Contents)

Face Value Dept. / comic story / 2 pages (report information)

Credits

Script:

Buddy Basch

Pencils:

Bob Clarke

Inks:

Bob Clarke

Letters:

typeset

Content Information

Genre:

humor

Characters:

Alfred E. Neuman

Synopsis:

How you might look to people you deal with daily, based on your value to them.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

How A Television Script is Born (Table of Contents)

And Then I Re-Wrote Dept. / comic story / 4 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Wally Wood

Inks:

Wally Wood

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Follows a script from the original author through various rewrites, showing how all the meaning and creativity is gradually watered down.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Graduation Speeches...That Somebody Listened To (Table of Contents)

Summa Cum Louder Dept. / comic story / 2 pages (report information)

Credits

Script:

Arnie Kogen

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

humor

Characters:

Jack Benny; Steve Allen; Ed Sullivan; Dick Clark; Richard Nixon; Fidel Castro

Synopsis:

Possible graduation speeches that could have helped form the philosophies of some celebrities.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Insurance Policies For Teen-Agers (Table of Contents)

Honestly This Is The Best Policy Dept. / text article / 2 pages (report information)

Credits

Script:

Sy Reit

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Ideas for insurance policies against common hazards of teen-agers, such as blind dates and flunking school.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Miracle Fabrics (Table of Contents)

Ready-To-Swear Dept. / comic story / 4 pages (report information)

Credits

Script:

Al Jaffee

Pencils:

Bob Clarke

Inks:

Bob Clarke

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

The good and bad points of modern synthetic fabrics.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

How To Play Croquet (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

An unusual way to play the ball when it lands in a kid's mouth.

Who Says Lightning Never Strike Twice In The Same Place? (Table of Contents)

MAD Forever / promo (ad from the publisher) / 1 page (report information)

Credits

Script:

?

Pencils:

? (photo); Wally Wood

Inks:

? (photo); Wally Wood

Letters:

typeset

Content Information

Characters:

Alfred E. Neuman

Synopsis:

House ad for hardcover book from Crown Publishers.

Indexer Notes

Wally Wood credit is for small image of Alfred at bottom of page. Inside back cover.

News Stars For Old Movies (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Credits

Script:

?

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

Casting ideas for remakes of old movies.

Indexer Notes

Appear in the margins of 24 pages of the issue.

Great Moments In Medicine (Table of Contents)

Park-David / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (painted, signed)

Inks:

Kelly Freas (painted, signed)

Colors:

Kelly Freas (painted, signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Parody of Parke-Davis Pharmaceutical Company ads.

Indexer Notes

Back cover.