(September 1959)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
52
Indicia frequency:
?
Indicia / Colophon Publisher:
?
Brand:
?
Editing:
Albert B. Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Want To Cool Off? (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman

Stop Pushing - You'll All Get A Chance To Talk To Grandma (Table of Contents)

Cell Telephone System / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of long distance ad for Bell Telephone System.
Reprints:

Indexer Notes

Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Indexer Notes

Art is excerpts from this issue. There is a writer credit for Gary Belkin but uncertain what article(s) it is for.

The Perfect Follow-Up To "MAD For Keeps" (Table of Contents)

MAD Forever / promo (ad from the publisher) / 0.3 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for hardcover book from Crown Publishers.

A Delightful Pin-Up! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.03 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Wake Up Refreshed And Invigorated! (Table of Contents)

The Bedside MAD / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for sixth MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Albert B. Feldstein; Ken Franklin; The Brothers Kaminsetzky; Jim Daniels; J. F. McGlinchy; Suzy Zuckerman; Donald Bralich; Douglas Lindsey; Marjorie Parver; J. S. Coleman, Jr.; Noll Anne Cunningham
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Characters:
Leonard Brenner; Naval Fighter Squadron 141
Synopsis:
Letters of comment, mostly about issue #47.

Indexer Notes

Leonard Brenner is revealed as one of the models in the MAD straight jacket ads in the previous 3 issues.

Summer Is The Best Time To Subscribe To MAD (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Albert B. Feldstein ?
Inks:
Albert B. Feldstein ?
Letters:
typeset

Synopsis:
House ad for MAD subscriptions.

Now! Alfred E. Neuman Sings! (Table of Contents)

What - Me Worry? / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for new record album featuring Alfred and his Furshlugginer Five.

Indexer Notes

Album cover art is by Norman Mingo and Don Martin.

The MAD Horror Primer (Table of Contents)

Readin' And Writhin' Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
humor
Characters:
Dr. Frankenstein; Frankenstein's monster; The Creature; King Kong; Dracula; Wolf-Man; The Mummy
Synopsis:
A grade-school reader type introduction to horror movies.
Reprints:

The Boy And His Toy (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A boy breaks another boy's new toy, and is then himself broken by the first boy.

MAD Looks At Book Clubs (Table of Contents)

Readin' And Writhin' Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Characters:
Millard Fillmore; Alfred E. Neuman
Synopsis:
Highly specialized book clubs.

Functional Architecture (Table of Contents)

Edifice Complex Dept. / comic story / 2 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Buildings that look like the companies they house.

Indexer Notes

Appears to be first use of the name "Roger Kaputnik" by Dave Berg.

Half-Finished Billboards (Table of Contents)

Fun For The Road Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)
Letters:
typeset

Genre:
humor
Characters:
Marilyn Monroe;
Synopsis:
Fun combining the messages on billboards into a single new message, when installing one message over another.

Scenes We'd Like To See: The Cops Close In (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
Klaus Nordling
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Synopsis:
The cops stage a shootout, but the criminal moved out of the building weeks ago.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Family Magazines (Table of Contents)

What's Buzzin' Cousin Dept. / comic story / 3 pages (report information)

Script:
Arnie Kogen
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Characters:
Bing Crosby; Bob Crosby; Gary Crosby; Kathryn Grant Crosby; Bess Truman; Harry Truman; Dwight Eisenhower; Ricky Nelson; David Nelson; Ozzie Nelson; Harriet Nelson; Nelson Rockefeller; Liberace; Queen Elizabeth II; Prince Philip; Prince Charles; Edsel Ford
Synopsis:
Magazines that could be published by celebrity families, to inform other family members of what's going on in their lives.

America's Dream Car (Table of Contents)

Motorvational Research Dept. / comic story / 3 pages (report information)

Script:
Sy Reit
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
A list of consumer complaints about modern car design and a suggestion of a design that addresses them...the Model T.

Shrunk World (Table of Contents)

Sid Caesar Dept. / comic story / 4 pages (report information)

Script:
Sid Caesar
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
Sid Caesar; Somerset Winterset; Professor Ludvig Von Rumblemacher; Progress Hornsby; Edward T. Morrow
Synopsis:
Three of Sid Caesar's characters are guests on a parody of the tv show "Small World."

The Sculptor In His Studio (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A sculptor handles his lazy assistant in an unusual manner.

MAD Medals For Everyday Heroes (Table of Contents)

Brave Of The Home Dept. / comic story / 2 pages (report information)

Script:
Dave Berg
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Characters:
Zelda Zitzlaff; Fenwick J. Finster; Arthur L. Mudge; Elihu Bunchwell; Freda Prawn; Fanny Strongthumber
Synopsis:
Medals that could be awarded for overcoming everyday problems.

A Best Seller Hits The Commercial Trail (Table of Contents)

Anything For A Buck Dept. / text story / 4 pages (report information)

Script:
Sy Reit
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Brigette Bardot; Steve Canyon
Synopsis:
A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example.

TV Ads We'd Like To See (Table of Contents)

Television Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
The day the Clawettes breath meter doesn't work; a parody of ad for Clorettes breath mints.

Lincoln's Gettysburg Address (Table of Contents)

Special Delivery Dept. / text article / 1 page (report information)

Script:
Paul Laikin
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Abraham Lincoln
Synopsis:
The original address compared to an updated, "Cool School" version.
Reprints:

MAD's Specialized Resorts Section (Table of Contents)

Two Weeks With Prey Dept. / text article / 2 pages (report information)

Script:
Paul Laikin
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Synopsis:
Resorts that cater to extreme niche markets.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

TV Ads We'd Like To See (Table of Contents)

Television Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
The day the Colgrate toothpaste invisible shield falls on the announcer. A parody of Colgate toothpaste ads.

Vic Tinny Gyms (Table of Contents)

Big Build-Up Dept. / comic story / 5 pages (report information)

Script:
Al Jaffee
Pencils:
Wally Wood (signed)
Inks:
Wally Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Vic Tinny; Popeye
Synopsis:
Discusses the methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms.

The 17th Floor (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man knocks a spider out of a window and watches it fall.

You'll "Fight 'Em Off" In Your MAD T-Shirt (Table of Contents)

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Larry Maleman (photo); Wally Wood
Inks:
Larry Maleman (photo); Wally Wood
Letters:
typeset

Characters:
Leonard Brenner; Alfred E. Neuman
Synopsis:
House ad for tee shirts.

Indexer Notes

Leonard is the model with the t-shirt; named in letters column. Inside back cover.

Capsule Movie Reviews (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
One sentence reviews of movies.

Indexer Notes

Appear in the margins of 30 pages of the issue.

We're Taking The Pledge At The Four Posies Society (Table of Contents)

Four Posies Whiskey / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of ad for Four Roses Whiskey.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Want To Cool Off?
    Alfred E. Neuman
  2. 1. Stop Pushing - You'll All Get A Chance To Talk To Grandma
    Cell Telephone System
  3. 2. Departments
    Vital Features
  4. 3. The Perfect Follow-Up To "MAD For Keeps"
    MAD Forever
  5. 4. A Delightful Pin-Up!
    Alfred E. Neuman
  6. 5. Wake Up Refreshed And Invigorated!
    The Bedside MAD
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Summer Is The Best Time To Subscribe To MAD
    MAD Magazine
  9. 8. Now! Alfred E. Neuman Sings!
    What - Me Worry?
  10. 9. The MAD Horror Primer
    Readin' And Writhin' Dept.
  11. 10. The Boy And His Toy
    Don Martin Dept.
  12. 11. MAD Looks At Book Clubs
    Readin' And Writhin' Dept.
  13. 12. Functional Architecture
    Edifice Complex Dept.
  14. 13. Half-Finished Billboards
    Fun For The Road Dept.
  15. 14. Scenes We'd Like To See: The Cops Close In
    Hollywood Dept.
  16. 15. Family Magazines
    What's Buzzin' Cousin Dept.
  17. 16. America's Dream Car
    Motorvational Research Dept.
  18. 17. Shrunk World
    Sid Caesar Dept.
  19. 18. The Sculptor In His Studio
    Don Martin Dept.
  20. 19. MAD Medals For Everyday Heroes
    Brave Of The Home Dept.
  21. 20. A Best Seller Hits The Commercial Trail
    Anything For A Buck Dept.
  22. 21. TV Ads We'd Like To See
    Television Dept.
  23. 22. Lincoln's Gettysburg Address
    Special Delivery Dept.
  24. 23. MAD's Specialized Resorts Section
    Two Weeks With Prey Dept.
  25. 24. TV Ads We'd Like To See
    Television Dept.
  26. 25. Vic Tinny Gyms
    Big Build-Up Dept.
  27. 26. The 17th Floor
    Don Martin Dept.
  28. 27. You'll "Fight 'Em Off" In Your MAD T-Shirt
    MAD T-Shirts
  29. 28. Capsule Movie Reviews
    Marginal Thinking Dept.
  30. 29. We're Taking The Pledge At The Four Posies Society
    Four Posies Whiskey
This issue was most recently modified by:
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne