(October 1959)

EC, 1952 Series
< Previous Issue |
| Next Issue >
Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Albert B. Feldstein
Format:
Standard Golden Age U.S. (#1-23); Magazine size (#24 onward); saddle-stitched; glossy cover; full color (#1-23); Black & White (#24-?); full color again (#? - onward)

[Unfinished Business] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Alfred's gaze from a billboard is watching the billboard painter's fall from a scaffold.

The Most Important ¼ Inch In Smoking Today (Table of Contents)

Parlimatch / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas ?
Inks:
Kelly Freas ?
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of ad for Parliament cigarettes.

Indexer Notes

inside front cover

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Indexer Notes

Art is excerpts from this issue.

First Came MAD For Keeps... (Table of Contents)

MAD Forever / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for MAD Forever hardcover book.

If You Have Trouble Falling Asleep... (Table of Contents)

The Bedside MAD / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Albert B. Feldstein; Fred Strohm; Charles Pierce; Arthur Milano; Kathy Dawson; Richard Kapnick; Walter Rode; Edward Jacklivitch; Barney Currer; Pat Hudson; Tim Pabian; Danny Gallant; Brian Lavin; Tom Nye; Peter Olen; Paul Lippman; Thompson News Stand; Everett Saggus; Frank Davis; B. R. Saunders
Pencils:
Wallace Wood; Kelly Freas
Inks:
Wallace Wood; Kelly Freas
Letters:
typeset

Synopsis:
Letters of comment, many about issue #48.

Indexer Notes

Art is excerpts from previous issues.

The Face That Launched A Thousand Ships! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Why Fight Over The Only Copy of MAD On The Newsstand (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
Lester Krauss ? (photo)
Inks:
Lester Krauss ? (photo)
Letters:
typeset

Synopsis:
House ad for MAD subscriptions.

Indexer Notes

Models are various MAD staff members.

Spot That Plug! (Table of Contents)

Dishonorable Mention Dept. / comic story / 3 pages (report information)

Script:
Sy Reit
Pencils:
Wallace Wood
Inks:
Wallace Wood
Letters:
typeset

Genre:
satire-parody
Synopsis:
Analyzes how television show scripts have subtle product plugs and predicts that in the future we will see shows consisting of nothing but a recitation of brand names.

How To Fight The Small Car Threat (Table of Contents)

Fix Their Volkswagen Dept. / comic story / 2 pages (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Traces the history of how small cars became long cars, and what automakers should do to satisfy the public's new demand for small cars.

NBC Plays CBS In The TV Baseball League (Table of Contents)

Afoul Off The Screen Dept. / comic story / 4 pages (report information)

Script:
Arnie Kogen
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
humor
Characters:
Mel Allen; Lawrence Welk; Groucho Marx; Phil Silvers; Red Skelton; Milton Berle; Jack Paar; Bob Hope; Ted Mack; Steve Allen; Ed Sullivan; Jerry Lewis; Kathryn Murray; George Gobel; Jack Benny; Arthur Murray; Charlie Weaver; Richard Boone; Eve Arden; Jackie Gleason; Alfred Hitchcock; Eddie Fisher; Perry Como; Lassie; John Charles Daly; Dorothy Kilgallen; Bennett Cerf; Arlene Francis; Arthur Godfrey; Michael Anthony; Jack Webb; Raymond Burr
Synopsis:
A wacky look at a baseball game played by television stars playing in character.

Indexer Notes

Some characters listed are not pictured, but are announced by the play-by-play announcer.

The MAD Time Capsule (Table of Contents)

Let's We Forget Dept. / comic story / 1 page (report information)

Script:
Sy Reit
Pencils:
Wallace Wood
Inks:
Wallace Wood
Letters:
typeset

Genre:
humor
Synopsis:
Stuff that MAD would put in a time capsule...to be left buried!

The Nearsighted Man And The Telephone (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man mistakes another man for a pay phone, and another man retrieves the dime from the "phone" man's mouth.

Where Song-Writers Get Their Inspiration (Table of Contents)

No Muse Is Good Muse Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Everyday inspirations that may have occurred for famous songs, from advertisements, news articles, letters, etc.

Women In Whisky Ads (Table of Contents)

Ladies of Distinction Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Characters:
Carrie Nation; Lady Godiva; Mark Twain
Synopsis:
Parodies of ads for Old Crow; White Horse; Canadian Club; Seagrams 7 Crown; Four Roses; and Old Grand-Dad whiskeys. Shows subtle ways women are being introduced into ads, where that trend will go, and predicts that children will be next to be included.

Scenes We'd Like To See: The Big Break (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
Gary Belkin
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A chorus girl gets a chance to fill in for the star singer on a play's opening night...and she stinks.

MAD Playgrounds That Prepare Kids For Adult Life (Table of Contents)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Dave explores ideas for playgrounds that will make kids just as miserable as they will become as adults.
Reprints: show reprint note before migration

Changing Meanings For Fun & Profit (Table of Contents)

Out-Of-Context Dept. / text story / 3 pages (report information)

Script:
Larry Siegel
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
humor
Synopsis:
A look at how people in various businesses could use the Hollywood and Broadway practice of excerpting from bad reviews to create more favorable reviews.

What Our Teenagers Really Think About (Table of Contents)

Don't Beat This Generation Dept. / comic story / 2 pages (report information)

Script:
Dave Berg
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
It really is true that all teenagers think about is the opposite sex.

TV Ads We'd Like To See (Table of Contents)

Television Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Characters:
Ed Reamers; Wilbur Tsaurus; Mrs. Tsaurus
Synopsis:
Parody of Allstate Insurance commercial, featuring Ill-State Insurance.

Blue Confessions (Table of Contents)

Bleating Hearts Dept. / text story / 3 pages (report information)

Script:
Paul Laikin
Pencils:
Wallace Wood
Inks:
Wallace Wood
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of True Confessions type of magazine, showing how the stories are not as spectacular as the misleading headlines.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Practical Greeting Cards (Table of Contents)

Maybe Happy Returns Dept. / text story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
humor
Synopsis:
Greeting cards that might be sent by typical greeting card recipients before an event, to inform people of the upcoming event and need to send a gift.

On The Beach (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The skinny guy at the beach does some instant exercise and has a surprise for the bully.

The Night Peter Gone Cracked (Table of Contents)

Cops And Throbbers Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Peter Gone; Lieutenant Jerkobi; Freedie; Mama; psychiatrist; Lawrence Welk
Synopsis:
Parody of Peter Gunn TV show, showing how the character would react if not his usual cool, suave self.

The Big House Beacon (Table of Contents)

Rock 'N Parole Dept. / comic story / 5 pages (report information)

Script:
Larry Siegel
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Rocky Albanese; Arson Carson; Seymour Fagin; Burnside Noonan; Trigger Throop; Zack Zinn; Warren Hymer; Guinn Williams; Leo Gorcey; Huntz Hall; Louis Fink; Edward Brophy; Harold Huber; Billy Halop; Chick McGooley; Hank Borelli; Ike Yurks; Monty McGee; Irv Dillinger; Lait Show; Warren Biggleby; Murray Finster; Milton Boil; Boris Willewski; Machine Gun Gertz; Otto Willshire; Alvin Flutz
Synopsis:
What if a prison published a high-school yearbook type of publication? A look at the class of '59.
Reprints:

Indexer Notes

Most inmates are caricatures of celebrities.

The New Chair (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A nervous, shaky man gets a new vibrating chair.

Marvin Talks About Secret Ingredients (Table of Contents)

Marginal Marvin Dept. / filler / 0 pages (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
humor
Characters:
Marginal Marvin
Synopsis:
Marvin's theory is that the secret ingredient to one product is really its competitor's product.

Indexer Notes

Appears in the margins of 22 pages of this issue.

Know The Real Joy of "mad" Living... (Table of Contents)

MAD clothing / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Synopsis:
House ad for MAD t-shirts and straight jackets.

Indexer Notes

Models are various MAD staff members.
Photographed at the Cup 'n Saucer Coffee House, New York, NY.
Inside back cover.

Nothing Stops It - Not Even Power Brakes (Table of Contents)

Body By Fishey / comic story / 1 page (report information)

Script:
Al Jaffee
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of General Motors Body By Fisher ads. Cars mentioned are Severolet, Pontiarc, Upsmobile, Buckit, and Cadiljac.

Indexer Notes

Writer credit from "Totally MAD" CD collection.
Back cover.

Editing

Table of Contents

  1. 0. [Unfinished Business]
    Alfred E. Neuman
  2. 1. The Most Important ¼ Inch In Smoking Today
    Parlimatch
  3. 2. Departments
    Vital Features
  4. 3. First Came MAD For Keeps...
    MAD Forever
  5. 4. If You Have Trouble Falling Asleep...
    The Bedside MAD
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. The Face That Launched A Thousand Ships!
    Alfred E. Neuman
  8. 7. Why Fight Over The Only Copy of MAD On The Newsstand
    MAD Magazine
  9. 8. Spot That Plug!
    Dishonorable Mention Dept.
  10. 9. How To Fight The Small Car Threat
    Fix Their Volkswagen Dept.
  11. 10. NBC Plays CBS In The TV Baseball League
    Afoul Off The Screen Dept.
  12. 11. The MAD Time Capsule
    Let's We Forget Dept.
  13. 12. The Nearsighted Man And The Telephone
    Don Martin Dept.
  14. 13. Where Song-Writers Get Their Inspiration
    No Muse Is Good Muse Dept.
  15. 14. Women In Whisky Ads
    Ladies of Distinction Dept.
  16. 15. Scenes We'd Like To See: The Big Break
    Hollywood Dept.
  17. 16. MAD Playgrounds That Prepare Kids For Adult Life
    Berg's Eye View Dept.
  18. 17. Changing Meanings For Fun & Profit
    Out-Of-Context Dept.
  19. 18. What Our Teenagers Really Think About
    Don't Beat This Generation Dept.
  20. 19. TV Ads We'd Like To See
    Television Dept.
  21. 20. Blue Confessions
    Bleating Hearts Dept.
  22. 21. Practical Greeting Cards
    Maybe Happy Returns Dept.
  23. 22. On The Beach
    Don Martin Dept.
  24. 23. The Night Peter Gone Cracked
    Cops And Throbbers Dept.
  25. 24. The Big House Beacon
    Rock 'N Parole Dept.
  26. 25. The New Chair
    Don Martin Dept.
  27. 26. Marvin Talks About Secret Ingredients
    Marginal Marvin Dept.
  28. 27. Know The Real Joy of "mad" Living...
    MAD clothing
  29. 28. Nothing Stops It - Not Even Power Brakes
    Body By Fishey
This issue was most recently modified by:
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne