(December 1959)

EC, 1952 Series
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Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Albert B. Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

[Potrzebie High School Band] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)

Genre:
humor
Characters:
Alfred E. Neuman; Moxie Cowznofsky
Synopsis:
Moxie beats on a drum, giving the Alfred face on the drum a black eye.

Indexer Notes

Alfred's famous quote is given in Latin as: "Quid, Me Vexari?"

One Kind of Husband...Two Kinds of Underwear (Table of Contents)

Hames / comic story / 1 page (report information)

Script:
Larry Siegel
Pencils:
Kelly Freas (signed)
Inks:
Kelly Freas (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Eddie Fisher; Elizabeth Taylor; Debbie Reynolds
Synopsis:
Satire on Hanes underwear ads.
Reprints:

Indexer Notes

Writer credit from "Totally MAD" CD collection.
Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various
Inks:
various
Letters:
typeset

Indexer Notes

Art is excerpts from this issue.

Do Your Christmas Shopping Early (Table of Contents)

MAD Christmas Gift Mart / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Synopsis:
Ad for all types of MAD merchandise, including subscriptions.

Indexer Notes

Main photo appears to be of various MAD staff members, from the same photo session as last issue, at the Cup 'n Saucer Coffee House, New York, NY.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Julie Carroll; George Ainslie; Josh Zerlin; Robert Canning; Jane High; Don Gerson; Stanley Stone; Barry Signoretti; Ken Rose; Ray Soudant; Charles Stoddard; Steve Schlessinger; Judy Arnold; Sullivan; Stone
Pencils:
Kelley Freas; Wallace Wood; Bob Clarke
Inks:
Kelley Freas; Wallace Wood; Bob Clarke
Letters:
typeset

Synopsis:
Letters of comment, many about issue #49.

Indexer Notes

Art is excerpts from previous issues.

Advertising Slogans Will Replace Everyday Conversations (Table of Contents)

Gray Flannel-Mouth Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
humor
Characters:
Mr. Sternwallow; Mr. Brooks; Sydney; Gladys; Casey Stengel; Whitey Ford; Bob Turley
Synopsis:
Shows how advertising slogans can be used in many different situations to replace ordinary conversation.

Indexer Notes

signed on typewriter on first page

The Man With The Sprung Neck (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
A man with his neck out of place visits two doctors, who end up winding him up like a toy top.

The Night The Price Is All Right Has An Unexpected Guest (Table of Contents)

Light, Camera, Auction Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
Bill Culon; Mrs. Kravitch; Mr. Getzoff; Mr. Ogilvie; Mr. Sfortz; Mr. Furd; President Eisenhower (on phone)
Synopsis:
Parody of the TV show "The Price Is Right", in which an uncharacteristically unexcited guest nearly ruins the show.

Painting By The Numbers (Table of Contents)

Digitalent Dept. / comic story / 3 pages (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Shows how the principles of paint-by-number art could be applied to other endeavors such as surgery, cooking, creative writing, and wrestling.

A MAD Treasury of Unknown Poetry Volume 2 (Table of Contents)

Verse of The People Dept. / text story / 2 pages (report information)

Script:
Tom Koch
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
humor
Synopsis:
Parodies of famous poems by Edgar Allen Poe, Rudyard Kipling and others.

Indexer Notes

Poem titles are: Insomnia, The Spaniel, The Barefoot Fink, When I was A Used Car Salesman, On The Road To Louisville, and Killer Boy Furd.
References Volume 1 in MAD #43.

The Great Hotel Fire (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
Some completely inept firemen manage not save a single person jumping from a building on fire.

Testing Civilians For Space Flight (Table of Contents)

Solar Perplexus Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
humor
Characters:
Lester B. Cowznofski
Synopsis:
Testing the theory that the most difficult part of long space flights for people to deal with is withdrawal from their usual patterns of life, researchers discover an even bigger problem.

Scenes We'd Like To See: Driving The Golden Spike (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
Eugene St. Jean
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)

Genre:
humor
Synopsis:
An engineering error ruins the final connection of the trans-continental railroad.
Reprints:

The MAD Guide To Handwriting Analysis (Table of Contents)

Scrawl's Well That Reads Well Dept. / text story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Characters:
Tommy Furd; Jimmy Mung; Sidney Zorch; Alfred E. Neuman (handwriting); Herman Finster
Synopsis:
Shows how handwriting reveals a person's soul, prospects for success and other information...or not. Some samples are Alfred E. Neuman writing in a diary about Moxie Cowznofsky.

TV Ads We'd Like To See: The Schleppe's Commercial (Table of Contents)

Television Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
Commander Whytehead
Synopsis:
Parody of Schweppe's mixers ad.

MAD Looks At Adult Education (Table of Contents)

Blackboard Bungle Dept. / text story / 4 pages (report information)

Script:
Paul Laikin
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of course offerings at adult schools, featuring the more practical offerings in the Course Bulletin for Potrzebie High School Division of Adult Education.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Hide-A-Bed (Table of Contents)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The concept of a bed that folds out from a sofa or chair is extended to place beds in other items of furniture, and then to other items besides beds being folded up.
Reprints:

Madison Avenue Turns To History And Literature (Table of Contents)

Pros For The Cons Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parodies of various magazine ads using history or literature as motifs.

Indexer Notes

Products used are Bufferin pain reliever, Miss Clairol hair color, Colgate toothpaste, and Winston cigarettes.

Grandstand Football (Table of Contents)

Way Off-Side Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Characters:
Monroe Fernfeather; Delbert (Biff) Smeed; Spencer (Go-Go) McNulty; Beauregard Finster; Ardsley Waxwing; Barney (Rah-Rah) Windlass; Kyle Esterhazy; Barclay Brisk; Jasper C. Van Flick
Synopsis:
Discussion of the actions of the spectators in the stands during a football game, as if they are playing a game. Rules, player positions, and some of the great players are highlighted.

Teenage (Table of Contents)

Pomp-Adore Dept. / text story / 5 pages (report information)

Script:
Larry Siegel
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
Murray Blech; Phoebe Newt; Yetta Blintzner; Monty Monroe; Myron Goraz; George Jessel; Steve Vance
Synopsis:
Parody of magazines targeted towards teenagers.
Reprints:

The Escaped Convict (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
Several G-men bumble a search for someone disembarking from a train.

New Singers For Old Songs (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
Matching song titles to celebrities' personalities.

Indexer Notes

Appear on 38 pages in the issue.

Announcing The Birth Of A New Brainchild (Table of Contents)

Son of MAD / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
? (photo); Wallace Wood
Inks:
? (photo); Wallace Wood
Letters:
typeset

Synopsis:
House ad for new paperback book, the 7th in the MAD series.

Indexer Notes

A small image, by Wallace Wood, is from some previous issue.
Inside back cover.

...Paying For A Diamond Is Forever (Table of Contents)

comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of DeBeers Diamonds ads.

Indexer Notes

back cover

Editing

Table of Contents

  1. 0. [Potrzebie High School Band]
    Alfred E. Neuman
  2. 1. One Kind of Husband...Two Kinds of Underwear
    Hames
  3. 2. Departments
    Vital Features
  4. 3. Do Your Christmas Shopping Early
    MAD Christmas Gift Mart
  5. 4. Random Samplings of Reader Mail
    Letters Dept.
  6. 5. Advertising Slogans Will Replace Everyday Conversations
    Gray Flannel-Mouth Dept.
  7. 6. The Man With The Sprung Neck
    Don Martin Dept.
  8. 7. The Night The Price Is All Right Has An Unexpected Guest
    Light, Camera, Auction Dept.
  9. 8. Painting By The Numbers
    Digitalent Dept.
  10. 9. A MAD Treasury of Unknown Poetry Volume 2
    Verse of The People Dept.
  11. 10. The Great Hotel Fire
    Don Martin Dept.
  12. 11. Testing Civilians For Space Flight
    Solar Perplexus Dept.
  13. 12. Scenes We'd Like To See: Driving The Golden Spike
    Hollywood Dept.
  14. 13. The MAD Guide To Handwriting Analysis
    Scrawl's Well That Reads Well Dept.
  15. 14. TV Ads We'd Like To See: The Schleppe's Commercial
    Television Dept.
  16. 15. MAD Looks At Adult Education
    Blackboard Bungle Dept.
  17. 16. Hide-A-Bed
    Berg's Eye View Dept.
  18. 17. Madison Avenue Turns To History And Literature
    Pros For The Cons Dept.
  19. 18. Grandstand Football
    Way Off-Side Dept.
  20. 19. Teenage
    Pomp-Adore Dept.
  21. 20. The Escaped Convict
    Don Martin Dept.
  22. 21. New Singers For Old Songs
    Marginal Thinking Dept.
  23. 22. Announcing The Birth Of A New Brainchild
    Son of MAD
  24. 23. ...Paying For A Diamond Is Forever
This issue was most recently modified by:
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne