Mad #52

(January 1960)

Got It! (Table of Contents)

Parloraid Land Camera / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (signed)

Inks:

Kelly Freas (signed)

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Parody of Polaroid Land Camera ad.

Indexer Notes

inside front cover

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Credits

Script:

?

Pencils:

various

Inks:

various

Letters:

typeset

Content Information

Synopsis:

table of contents

Indexer Notes

Art is from various stories in this issue.

You'll Rock With Laughter 'N We'll Roll In Dough... (Table of Contents)

Son of MAD / promo (ad from the publisher) / 0.33 page (report information)

Credits

Script:

?

Pencils:

? (photo)

Inks:

? (photo)

Letters:

typeset

Content Information

Synopsis:

House ad for 7th MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1.67 pages (report information)

Credits

Script:

Albert B. Feldstein; Ira Epstein; Miriam Anver; Fred Voss, III; Leon Schor; D. Lewin; Ed Reimers; Dan Atchley; Leonard Moss; Priscilla De Vantier; Joe Coleman; Ed St. Yues; Al Whitmer; Thomas Gittins; Brooks Scofield; Carl Brunsting; George Appleton; Donald Dickson; Peg O'Mally

Pencils:

George Woodbridge; Mort Drucker; Bob Clarke; ? (photo)

Inks:

George Woodbridge; Mort Drucker; Bob Clarke; ? (photo)

Letters:

typeset

Content Information

Characters:

Ed Reamer; Ed Reimers

Synopsis:

Letters and photos from readers.

Indexer Notes

A reply from the editor notes that an original portrait of Ed Reimers (Allstate Insurance spokesman), by Mort Drucker, has been sent to Mr. Reimers.

The MAD 1960 Calendar (Table of Contents)

In One Year And Out The Other Dept. / comic story / 4 pages (report information)

Credits

Script:

Larry Siegel

Pencils:

Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)

Inks:

Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Alfred E. Neuman; Father Time

Synopsis:

A calendar with a poem for each month.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

New Ad Spaces (Table of Contents)

Inside Pitch Dept. / comic story / 3 pages (report information)

Credits

Script:

Tom Koch

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

For advertisers scraping the bottom of the barrel, MAD suggest some unusual places for ads in bars, hospitals, airplanes, and even prisons.

777 Sunset Strip (Table of Contents)

Hair 'Em, Scare 'Em Dept. / comic story / 4 pages (report information)

Credits

Script:

Larry Siegel

Pencils:

Mort Drucker

Inks:

Mort Drucker

Letters:

typeset

Content Information

Genre:

satire

Characters:

Stew Daily; Jess Spence; Paladin; Shirley Plain; Koukie; Angelo; Mr. Brooksbrothers; Miss Primm; Peter Gone; the show's producer

Synopsis:

Stew and Jess try to avoid kissing their homely client while searching for Koukie's kidnapper, but the producer finds they have kidnapped Koukie because he was taking over the show.

Indexer Notes

Parody of TV show 77 Sunset Strip.

The Brain Operation (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Content Information

Genre:

humor

Synopsis:

A surgeon and two nurses engage in a slapstick fight in the operating room, so the patient leaves in disgust.

Protest Letters (Table of Contents)

Cranks A-Million Dept. / comic story / 4 pages (report information)

Credits

Script:

Sy Reit

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Mr. Murphy; Marmaduke (ventriloquist's dummy)

Synopsis:

Shows the results when TV executives cave in to pressure from everyone who writes an angry letter about a show.

MAD's Helpful Household Repair Hints (Table of Contents)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Credits

Script:

Dave Berg (signed)

Pencils:

Dave Berg (signed)

Inks:

Dave Berg (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Santa Claus; Mickey Mouse

Synopsis:

Very unhelpful household repair hints, resulting in both damage and injury.

MAD's Modern Folk Music (Table of Contents)

Turkeys In The Craw Dept. / text story / 2 pages (report information)

Credits

Script:

Tom Koch

Pencils:

Bob Clarke

Inks:

Bob Clarke

Letters:

typeset

Content Information

Genre:

satire

Synopsis:

Song titles of folk songs based on modern situations.

Living Space (Table of Contents)

Room With A Phew! Dept. / comic story / 4 pages (report information)

Credits

Script:

Al Jaffee

Pencils:

Bob Clarke (signed)

Inks:

Bob Clarke (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Mr. Smedley; Mrs. Smedley

Synopsis:

A look at how the stuff people have expands to fill the available space.

Sure-Fire 1959 Christmas Songs (Table of Contents)

Cash 'N Carol Dept. / text article / 2 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

Mort Drucker

Inks:

Mort Drucker

Letters:

typeset

Content Information

Genre:

humor

Characters:

Santa Claus

Synopsis:

Ridiculous Christmas song lyrics.

The Truth About "Before" And "After" Ads (Table of Contents)

Double-Cross Exposure Dept. / comic story / 4 pages (report information)

Credits

Script:

Sy Reit

Pencils:

Wallace Wood (signed)

Inks:

Wallace Wood (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Sal Mineo; Ricky Nelson

Synopsis:

The real "after" photos showing unexpected side effects of various products.

In Surgery (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

The surgeon takes a hypodermic of some drug himself before operating.

MAD Goes To A Historical Movie Preview (Table of Contents)

35mm Histrionics Dept. / comic story / 4 pages (report information)

Credits

Script:

Larry Siegel

Pencils:

Joe Orlando

Inks:

Joe Orlando

Letters:

typeset

Content Information

Genre:

satire

Characters:

Darryl F. Sfortz; James Buchanan; Mrs. Buchanan (James' mother); Daisy DuPont; Ben Franklin; John Hancock; Thomas Jefferson; Thomas Paine; Abraham Lincoln; General Sherman; Miss Fritchie; Doctor Livingstone; Joe DiMaggio; Patrick Henry; Nathan Hale; John Paul Jones; Christopher Columbus

Synopsis:

A completely mixed-up look at American history via the needs of a movie plot.

The First Edition / The Second Edition / The Final Edition (Table of Contents)

Editorial Wheeze Dept. / text story / 3 pages (report information)

Credits

Script:

Frank Jacobs

Pencils:

George Woodbridge (signed)

Inks:

George Woodbridge (signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

Mike Mosholu

Synopsis:

A look at how newspapers change the news with each later edition during the day, in an attempt to hide their errors of the first edition.

MAD's Up-To-Date Version of The Night Before Christmas (Table of Contents)

A Cool Yule Dept. / text story / 4 pages (report information)

Credits

Script:

Paul Laikin (translation); Clement Clarke Moore (original)

Pencils:

Wallace Wood (signed)

Inks:

Wallace Wood (signed)

Letters:

typeset

Content Information

Genre:

humor

Characters:

Santa Claus

Synopsis:

A hip rendition of the classic poem, with illustration showing Santa and the reindeer wearing shades, goatees and berets.

Indexer Notes

The text of the original poem is also printed.
Writer credit from "Totally MAD" CD collection.

The Early Riser (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Credits

Script:

Don Martin (signed)

Pencils:

Don Martin (signed)

Inks:

Don Martin (signed)

Letters:

typeset

Content Information

Genre:

humor

Synopsis:

A man sleepwalks through his closet and picks up a hanger in a strange way.

Marvin Talks About The Tobacco Industry (Table of Contents)

Marginal Marvin Dept. / filler / 0 pages (report information)

Credits

Script:

?

Pencils:

?

Inks:

?

Letters:

typeset

Content Information

Genre:

humor

Characters:

Marginal Marvin

Synopsis:

Marvin makes a few jokes about tobacco companies.

Indexer Notes

Appears in the margins of 19 pages.

Do Your Christmas Shopping Early (Table of Contents)

MAD Christmas Gift Mart / promo (ad from the publisher) / 1 page (report information)

Credits

Script:

?

Pencils:

Lester Krauss (photo)

Inks:

Lester Krauss (photo)

Letters:

typeset

Content Information

Synopsis:

Ad for all types of MAD merchandise, including subscriptions.

Indexer Notes

Main photo appears to be of various MAD staff members, from the same photo session as issue #50, at the Cup 'n Saucer Coffee House, New York, NY.
Inside back cover.

Das Spiel Von Der Automobile, Or How To Look Funny While Driving (Table of Contents)

Volks W agen / comic story / 1 page (report information)

Credits

Script:

?

Pencils:

Kelly Freas (painted, signed)

Inks:

Kelly Freas (painted, signed)

Colors:

Kelly Freas (painted, signed)

Letters:

typeset

Content Information

Genre:

satire

Characters:

The Captain; Hans Katzenjammer; Fritz Katzenjammer; Mama; The Professor

Synopsis:

Parody of Volkswagen ad, highlighting all the odd features in mock German dialect.

Indexer Notes

back cover