(March 1960)

EC, 1952 Series
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Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Albert B. Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Special Leap Year Issue (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Alfred leaps the Grand Canyon.

...Fleischman's Makes You A Big Guy! (Table of Contents)

Fleischman's / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of Fleischmann's Whiskey ad, using a midget and normal size bottle of whiskey.

Indexer Notes

inside front cover

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various (see Notes)
Inks:
various (see Notes)
Letters:
typeset

Synopsis:
table of contents

Indexer Notes

Art is from various stories in this issue.

For St. Valentine's Day... (Table of Contents)

Son of MAD / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for 7th MAD paperback book.

If Your Latest Flame Is Too Much For You Give Her A Subscription To MAD (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Letters:
typeset

Synopsis:
House ad for subscriptions.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 0.75 page (report information)

Script:
Albert B. Feldstein; George Stevens; Joel Kellmanson; Richard Lockwood; Michael Culling; Sam Schulman; Mike Decklinger; William Moorhead; Monty Stickles; Laurence Windsor, Jr.; Bill Hersey; Ray Tackett; Louise Ann Simon
Pencils:
Joe Orlando; Kelly Freas; George Woodbridge
Inks:
Joe Orlando; Kelly Freas; George Woodbridge
Letters:
typeset

Characters:
Moxie Cowznofsky
Synopsis:
Letters of comment, many about issue #51.

Indexer Notes

Art is excerpts from previous issues, except for image of US postage stamp commemorating dental health, which 2 readers note has a girl who resembles Moxie Cowznofsky.

A St. Valentine's Day Heartbreaker! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Statement of the Ownership, Management, Circulation, Etc. (Table of Contents)

statement of ownership / 0.25 page (report information)

Script:
William M. Gaines
Letters:
typeset

Indexer Notes

Dated August 28, 1959. No circulation figures given.

If You're Worried About Being Caught This Leap Year... (Table of Contents)

MAD hardcover books / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for MAD For Keeps and MAD Forever.

Personalized Merchandising (Table of Contents)

What's In A Name Brand Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Characters:
Floyd Patterson
Synopsis:
How brands could be matched to the celebrities who endorse them.

Indexer Notes

Brands include: Hoffa (tennis) rackets, Miles Davis (blows cool) air conditioners, Lombardo canned corn, Mansfield Thirty 8 autos, Rayburn (stereo) speakers, Nellie Fox White Sox, and Adlai (will not run) nylons.

Breakfast At Liggett's (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A diner cook has an odd way of preparing scrambled eggs.

MAD's Tips On Highway Safety (Table of Contents)

Route Of All Evil Department / comic story / 2 pages (report information)

Script:
Tom Koch
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The wrong ways to implement common safe driving tips.

New Movie Monsters From Madison Avenue (Table of Contents)

It Came From Outta The Ad Space Dept. / comic story / 3 pages (report information)

Script:
E. Nelson Bridwell
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Ideas for horror movies based on current advertising campaigns.

Indexer Notes

Campaigns lampooned are Charles Atlas's bodybuilding, Armstrong tires, Stripe toothpaste, the Living Bra, Simmons mattresses, Green Giant vegetables, and an uncertain whiskey.

What Would Happen If Teenagers Ran The Country (Table of Contents)

Red, White, And Blue-Jeans Dept. / comic story / 4 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman; Leonard Bernstein, Jr.
Synopsis:
A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country."

The Rifle, Man! (Table of Contents)

Breech of Premise Dept. / comic story / 4 pages (report information)

Script:
Nick Megliola
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Lucas; Lucas's son; Annie Oakley
Synopsis:
After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers.

Indexer Notes

Parody of the TV show "The Rifleman."
Writer credit from "Totally MAD" CD collection.

MAD's Society Page (Table of Contents)

Black-And-Blue Bloods Dept. / comic story / 3 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Stephanie Duprey; Napoleon VII; Elizabeth An Sessingfors; Major General Francis Nottingham; Daphne Aldershot; Augustine Snootpelt; Zelda Zyttzger; Sparky Gahagan; Goldie Zelch; BooBoo Adair; Sophie Phoebe Pletz
Synopsis:
Comparing a typical newspaper society page to what it might look like if it were about common people.

Changing History For Commercial TV (Table of Contents)

Pull The Plug Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
President Abraham Oldsmobile; Ralph Waldo Motorola; J. Edgar Electrolux; Nicolaus Copernicus; Mrs. Copernicus; Lizzie Sealtest; General George Custer; Sir Kleenex; Mr. Jamison; Benjamin Franklin; John Allstate; Wild Bill Hickock
Synopsis:
How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors.

Valentines To People We've Fallen Out of Love With (Table of Contents)

Change of Heart Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
humor
Characters:
Fidel Castro; Elizabeth Taylor; Eddie Fisher; Earl Long; Gary Crosby; Dennis Crosby; Phillip Crosby; Lindsay Crosby; Elvis Presley; Jack Paar; Jerry Lewis; Dean Martin; Maron Brando; Zsa Zsa Gabor ?; Brigitte Bardot ?; Imogene Coca; Sid Ceasar
Synopsis:
Valentines from the public to people we would mostly like to forget about.

Balcony Scene (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
A princess grows a flower in a strange location.

MAD Goes To An Alfred Hatchplot Movie (Table of Contents)

Murder Will Out-Sell Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Sheldon Getzoff; Mrs. Getzoff; Alfred Hatchplot (lots of cameos); Sidney Zinn [Melvin]
Synopsis:
In a case of mistaken identity, Sheldon is hounded by secret agents trying to kill him in a cross-country chase.

Indexer Notes

Uses scenes from Alfred Hitchcock's "North By Northwest."

Modern Sources of Untapped Energy (Table of Contents)

More Power To You Dept. / comic story / 3 pages (report information)

Script:
Sy Reit
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Power derived from various sources of modern human activity.

Skiing (Table of Contents)

Runners-Up Dept. / comic story / 4 pages (report information)

Script:
Dave Berg
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Problems of skiing, MAD's tips for skiing, and new uses for your skis after you quit.

Hazards of Illuminated Signs (Table of Contents)

Light Switch Dept. / comic story / 4 pages (report information)

Script:
Sy Reit
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
humor
Synopsis:
Examples of messages that get corrupted when lights burn out on illuminated signs.

Indexer Notes

Advertising slogans from the following are used:
TWA Airlines, Westinghouse Appliances, Ivory Soap, Winston Cigarettes, Schlitz Beer, Chock Full O' Nuts Coffee, Cunard Lines Cruises, Listerine Mouth Wash, MAD Magazine, Viceroy Cigarettes.

Down On Wall Street (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A doctor reads a man's tongue as if it were a stock ticker tape.

Marvin Talks About "Small Cars" (Table of Contents)

Marginal Marvin Dept. / filler / pages (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
humor
Characters:
Marginal Marvin
Synopsis:
Marvin makes a few jokes about the controversy over auto engines in the rear vs. front.

Indexer Notes

Appears in the margins of 22 pages.

Now...The Chislers At MAD Present A Real Bust! (Table of Contents)

Alfred E. Neuman bust / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo); Bill Elder; ?
Inks:
Lester Krauss (photo); Bill Elder; ?
Letters:
typeset

Characters:
Konrad Strainer
Synopsis:
House ad for china bust of Alfred E. Neuman.

Indexer Notes

In addition to a photo of the bust, a retouched excerpt of art of Konrad Strainer from "Medical" is used.
Inside back cover.

Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!" (Table of Contents)

Kossacolor film / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Nikita Khrushchev; Mrs. Khrushchev; Rada Khrushchev; Alexi Khrushchev; Julia Khrushchev; Admiral Rickover
Synopsis:
Nikita Khrushchev shows how easy it is to take highly detailed pictures of military installations with Kossacolor film.

Indexer Notes

Parody of Kodacolor film ad.
Back cover.

Editing

Table of Contents

  1. 0. Special Leap Year Issue
    Alfred E. Neuman
  2. 1. ...Fleischman's Makes You A Big Guy!
    Fleischman's
  3. 2. Departments
    Vital Features
  4. 3. For St. Valentine's Day...
    Son of MAD
  5. 4. If Your Latest Flame Is Too Much For You Give Her A Subscription To MAD
    MAD Magazine
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. A St. Valentine's Day Heartbreaker!
    Alfred E. Neuman
  8. 7. Statement of the Ownership, Management, Circulation, Etc.
  9. 8. If You're Worried About Being Caught This Leap Year...
    MAD hardcover books
  10. 9. Personalized Merchandising
    What's In A Name Brand Dept.
  11. 10. Breakfast At Liggett's
    Don Martin Dept.
  12. 11. MAD's Tips On Highway Safety
    Route Of All Evil Department
  13. 12. New Movie Monsters From Madison Avenue
    It Came From Outta The Ad Space Dept.
  14. 13. What Would Happen If Teenagers Ran The Country
    Red, White, And Blue-Jeans Dept.
  15. 14. The Rifle, Man!
    Breech of Premise Dept.
  16. 15. MAD's Society Page
    Black-And-Blue Bloods Dept.
  17. 16. Changing History For Commercial TV
    Pull The Plug Dept.
  18. 17. Valentines To People We've Fallen Out of Love With
    Change of Heart Dept.
  19. 18. Balcony Scene
    Don Martin Dept.
  20. 19. MAD Goes To An Alfred Hatchplot Movie
    Murder Will Out-Sell Dept.
  21. 20. Modern Sources of Untapped Energy
    More Power To You Dept.
  22. 21. Skiing
    Runners-Up Dept.
  23. 22. Hazards of Illuminated Signs
    Light Switch Dept.
  24. 23. Down On Wall Street
    Don Martin Dept.
  25. 24. Marvin Talks About "Small Cars"
    Marginal Marvin Dept.
  26. 25. Now...The Chislers At MAD Present A Real Bust!
    Alfred E. Neuman bust
  27. 26. Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!"
    Kossacolor film
This issue was most recently modified by:
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne