(April 1960)

EC, 1952 Series
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Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Albert B. Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

This Magazine Is Revolting...Against Conformity! (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
?

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Alfred paints graffiti.

How We Retired At The Age Of 11 With $800 A Month (Table of Contents)

Phonyex Mutual / comic story / 1 page (report information)

Script:
Larry Siegel
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of ad for Phoenix Mutual Insurance.

Indexer Notes

Inside front cover.
Writer credit from "Totally MAD" CD collection.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various (see Notes)
Inks:
various (see Notes)
Letters:
typeset

Synopsis:
table of contents

Indexer Notes

Art is excerpts for various stories in this issue.

It's Better To Give Than To Receive (Table of Contents)

Son of MAD / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for 7th MAD paperback book.

You Get Nine Issues For The Price of Eight (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Letters:
typeset

Synopsis:
House ad for subscriptions.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Albert B. Feldstein; David Barbour; Douglass Dunn; Richard Nagle; J. G. Cummins; Ivan Ludington, Jr.; Gary Auten; Marie Woods; Lon Pinkowitz; Ken Boldt; A. J. May; Curtis Croulet; Dave McClelland; Mrs. Tom Woods
Pencils:
Kelly Freas; Ivan Ludington, Jr. (photo); ? (photo)
Inks:
Kelly Freas; Ivan Ludington, Jr. (photo); ? (photo)
Letters:
typeset

Characters:
Fred Astaire [as Alfred E. Neuman]; Barrie Chase
Synopsis:
Letters of comment, many about issue #52, and comments on a recent Fred Astaire TV show where he appeared in an Alfred E. Neuman mask.

Indexer Notes

One image is an excerpt from previous issue.

A Loveable April Fool (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

If You're Looking For Laughs... (Table of Contents)

MAD hardcover books / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for MAD For Keeps and MAD Forever.

Ad Testimonials From Politicians (Table of Contents)

Dollar Diplomacy Dept. / comic story / 4 pages (report information)

Script:
Tom Koch
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Characters:
John F. Kennedy; Richard Nixon; Harold Stassen; Adlai Stevenson; Harry Truman; Jim Hagerty
Synopsis:
Ads we might see if politicians made paid endorsements of consumer products.

Indexer Notes

Products used are Vitalis hair tonic, Blatz beer, Wheaties cereal, Bausch & Lomb contact lenses, Gillette razors, and Acme School of Ventriloquism.

Magician (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
A magician disappears when all the animals he was hiding on his person leave.

How I Turned $6.85 Into A Zillion (Table of Contents)

One For The Bucks Dept. / text story / 1 page (report information)

Script:
Al Jaffee [as William Nickelnurser]
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Characters:
William Nickelnurser
Synopsis:
Parody of ad for real estate "get rich" books.

Around The World With U.S. Television (Table of Contents)

Variations On A Screen Dept. / comic story / 6 pages (report information)

Script:
Larry Siegel
Pencils:
Wallace Wood (signed)
Inks:
Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Uncle Sam (cameo); Tim; Marjorie; Batty; Buz; Catty; Rilley; Timothy; Maude; Beatrice; Herbert; Kate; Sir Cedric Koukie; Brigitte; Henri; Paladinawa; Mishuginov; Timolikov; Dorschka; Ivan; Vladimir
Synopsis:
A typical "Father Knows Best" type of TV show plot and how it might be redone using stereotypes of people in Britain, France, Japan, and Russia.

Indexer Notes

Some characters not named.

The Interpreter (Table of Contents)

Nyets To You Dept. / comic story / 3 pages (report information)

Script:
Arnie Kogen
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
humor
Characters:
Nikita Khrushchev; Dwight Eisenhower; Jimmy Cagney; Mort Sahl; Jack E. Leonard; Gary Cooper
Synopsis:
How international diplomatic conversations might turn out if celebrities, in character, were used as interpreters.

Educational Billboards (Table of Contents)

Roads Scholar Dept. / comic story / 2 pages (report information)

Script:
Tom Koch
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Slyly including educational content in highway billboards.

America Is Getting Soft (Table of Contents)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
humor
Synopsis:
Dave develops the thesis that as the US becomes fatter and lazier, and ends up driving everywhere instead of walking, we'll become pushovers for the lean hungry barbarians, just as ancient Rome did. Only our invaders will be from the east (oriental).
Reprints:
Reprint Note before Migration:
  • in Dave Berg's Mad Trash (EC, 1981 series) #[nn]

Indexer Notes

Uses small in-house personal scooters to ride, foreshadowing the Segway.

Garbage (Table of Contents)

A Heap 'O Livin' Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A collection of peoples' garbage arranged so that the right-hand page shows the results of the lifestyle lived on the left-hand page.

Distinctive Picket Lines (Table of Contents)

Workers Of The World, Rewrite! Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Specialized picket signs for various professions.

My Fair Ad-Man (Table of Contents)

Shaw-Fired Plot Dept. / comic story / 7 pages (report information)

Script:
Nick Megliola
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Officer Einsfoot; Henry Higgenbottom; Charles Pickerwick; Irving Mallion
Synopsis:
The musical "My Fair Lady" is retold with two ad-men trying to give a makeover to a beatnick.

Indexer Notes

Characters are drawn as: Officer Einsfoot [Dean Martin]; Henry Higgenbottom [Cary Grant]; Charles Pickerwick [?]; Irving Mallion [Frank Sinatra]

Mail By Missile (Table of Contents)

Spatial Delivery Dept. / comic story / 2 pages (report information)

Script:
Sy Reit
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Synopsis:
The disasters that could follow using missiles for mail delivery.

The Hero (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man tries to be a hero before understanding the situation...ending in tragedy.

Doctors' Progress (Table of Contents)

Thar's Gold In Them Thar Ills Dept. / comic story / 2 pages (report information)

Script:
Al Jaffee
Pencils:
George Woodbridge (signed)
Inks:
Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Comparisons between seeing your local doctor in the second half of the 1800s and today.

Movie Land (Table of Contents)

Stars And Tripe Forever Dept. / comic story / 5 pages (report information)

Script:
Larry Siegel
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
Sal Mineo; Elsa (Baklor ?); Arnold Stang; Louella Parsnips; Biff Bopp; Kim Storch; Edd "Kookie" Byrnes; Winston Churchill; Lance Boyle; Phoebe Bebe; Gary Crosby; Fabian; Tony Curtis; Rock Cowznofski; Cary Grant; The Three Stooges
Synopsis:
Parody of typical Hollywood star gossip magazines.

Indexer Notes

Rock Cowznofski is drawn to resemble Alfred E. Neuman as Clark Gable.

Uncle Herman And The Coke Machine (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Uncle Herman has a nose that could work as a bottle opener...and it does.

Here's Your Chance To Get A Head (Table of Contents)

Alfred E. Neuman bust / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo); Bill Elder; ?
Inks:
Lester Krauss (photo); Bill Elder; ?
Letters:
typeset

Characters:
Konrad Strainer
Synopsis:
House ad for china bust of Alfred E. Neuman.

Indexer Notes

In addition to a photo of the bust, a retouched excerpt of art of Konrad Strainer from "Medical" is used.
Inside back cover.

MAD "Y'OX" (Table of Contents)

Marginal Marvin Dept. / filler / 0 pages (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
humor
Characters:
Marginal Marvin
Synopsis:
Captions with arrangements of "X"s and "O"s as the art.

Indexer Notes

Appears in the margins of 25 pages.

The Man In Command (Table of Contents)

Aspire Boot-Lick Polish / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed); C. C. Beall Jr. (painting); J. Fred Muggs (painted); Norman Mingo (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Commander Fenwick Sternwallow
Synopsis:
Parody of Esquire Boot Polish "Ship's Officer" ad.

Indexer Notes

back cover

Editing

Table of Contents

  1. 0. This Magazine Is Revolting...Against Conformity!
    Alfred E. Neuman
  2. 1. How We Retired At The Age Of 11 With $800 A Month
    Phonyex Mutual
  3. 2. Departments
    Vital Features
  4. 3. It's Better To Give Than To Receive
    Son of MAD
  5. 4. You Get Nine Issues For The Price of Eight
    MAD Magazine
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. A Loveable April Fool
    Alfred E. Neuman
  8. 7. If You're Looking For Laughs...
    MAD hardcover books
  9. 8. Ad Testimonials From Politicians
    Dollar Diplomacy Dept.
  10. 9. Magician
    Don Martin Dept.
  11. 10. How I Turned $6.85 Into A Zillion
    One For The Bucks Dept.
  12. 11. Around The World With U.S. Television
    Variations On A Screen Dept.
  13. 12. The Interpreter
    Nyets To You Dept.
  14. 13. Educational Billboards
    Roads Scholar Dept.
  15. 14. America Is Getting Soft
    Berg's Eye View Dept.
  16. 15. Garbage
    A Heap 'O Livin' Dept.
  17. 16. Distinctive Picket Lines
    Workers Of The World, Rewrite! Dept.
  18. 17. My Fair Ad-Man
    Shaw-Fired Plot Dept.
  19. 18. Mail By Missile
    Spatial Delivery Dept.
  20. 19. The Hero
    Don Martin Dept.
  21. 20. Doctors' Progress
    Thar's Gold In Them Thar Ills Dept.
  22. 21. Movie Land
    Stars And Tripe Forever Dept.
  23. 22. Uncle Herman And The Coke Machine
    Don Martin Dept.
  24. 23. Here's Your Chance To Get A Head
    Alfred E. Neuman bust
  25. 24. MAD "Y'OX"
    Marginal Marvin Dept.
  26. 25. The Man In Command
    Aspire Boot-Lick Polish
This issue was most recently modified by:
  • Jim Van Dore
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne