(June 1960)

EC, 1952 Series
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Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Albert B. Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

[Fair / Foul] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Alfred is part of a weather indicator...erroneously indicating the weather.

[What? You Say I'm Not Covered?] (Table of Contents)

Safe Form Mutual / comic story / 1 page (report information)

Script:
Al Jaffee
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of ad for State Farm Mutual Insurance.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various (see Notes)
Inks:
various (see Notes)
Letters:
typeset

Synopsis:
table of contents

Indexer Notes

Art is excerpts from various stories in this issue.

Have Your Own MAD Show With This Half-Baked Cast (Table of Contents)

Alfred E. Neuman bust / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
Lester Krauss (photo) ?
Inks:
Lester Krauss (photo) ?
Letters:
typeset

Synopsis:
House ad for china bust of Alfred.

Here's The Seventh Wonder Of The World! (Table of Contents)

Son of MAD / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for 7th MAD paperback book.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Albert B. Feldstein; George Rinehart; Don Schumacher; Henry Kirchner; George Hewitt; Mike Brown; Ann Thomas; John Swift; Robert Davis; Mickey Olsen
Pencils:
Wallace Wood; George Woodbridge; ? (photo)
Inks:
Wallace Wood; George Woodbridge; ? (photo)
Letters:
typeset

Characters:
unnamed Marine; Alfred Hatchplot
Synopsis:
Letters of comment, many about issue #53, along with a pitch for back issue sales.

You'll Have A Duece Of A Time With Your Subscription To MAD (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Letters:
typeset

Synopsis:
House ad for subscriptions.

Feeling Low Lately? (Table of Contents)

MAD hardcover books / promo (ad from the publisher) / 0.28 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for MAD For Keeps and MAD Forever.

This Is The End Of Them! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.05 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Pictures The Editor Left Out (Table of Contents)

Accentuate The Positive Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Joe Orlando (signed)
Inks:
Joe Orlando (signed)
Letters:
typeset

Genre:
humor
Characters:
Mary Lou Va Voom; Melvin Goodslob; Holbrook "Home-Run" Harney; Senator Vernon T. Balotstufer; Mrs. Balotstufer; Mr. Balotstufer (father); General Klod; Alfred E. Neuman
Synopsis:
Compares the photos used in magazine articles with unused photos that might have been taken just afterwords.

The concert (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Characters:
Mandrake S. Bach
Synopsis:
Problems occur when a man who is both a musician and magician carries his equipment for both professions on stage.

MAD Beats The TV Plug Crackdown (Table of Contents)

Memorably Mentioned Dept. / text story / 2 pages (report information)

Script:
Paul Krassner
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Characters:
Gary Moore; Mr. Shnook; Chester Riley; Mrs. Riley; Bob Hope
Synopsis:
MAD introduces some products with brand names that will inadvertently be sprinkled throughout normal speech.

The MAD Madison Avenue Primer (Table of Contents)

Hard Spell Dept. / text story / 3 pages (report information)

Script:
Larry Siegel
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
An attempt to make the world of advertising understandable by seven-year olds.

The Arthur Money Party (Table of Contents)

R.S.V.I.P. Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Kathleen Money; The Arthur Money Dancers [Rhoda Pfeffer; Lewis Eskin]; Jawaharlal Nehru; Mrs. Nikita Khrushchev; Fred Astep; Ed Sullivan
Synopsis:
Parody of the Arthur Murray Party TV show.

Cigarette Geography (Table of Contents)

Durham Bull Dept. / text story / 3 pages (report information)

Script:
Sy Reit
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
MAD takes the trend of cigarette manufacturers' focus on various parts of the cigarettes to ridiculous extremes.

Literal Translations of Figurative Speech (Table of Contents)

Idiom's Delight Dept. / comic story / 2 pages (report information)

Script:
Dave Berg
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Genre:
humor
Synopsis:
One-panel gags of people acting out common expressions such as "Won't you join me in a cup of coffee?"

Indexer Notes

Some people are MAD staffers recognized from previous promo ads.

I.B.M. Cards (Table of Contents)

Punch And Booty Dept. / text story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
humor
Characters:
Melvin Blecch; Selma Blecch; Nikita Khrushchev; Jack Benny; Fidel Castro; Alfred E. Neuman
Synopsis:
Interpreting the punches on computer billing cards.

In A Greasy Spoon Diner (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The cook provides an unappetizing condiment.

Popular Politician (Table of Contents)

Vote's My Line Dept. / comic story / 6 pages (report information)

Script:
Gary Belkin
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Adlai Stevenson; Charles DeGaulle; Nikita Khrushchev; David Ben-Gurion; Richard Nixon; Hubert Humphrey; Pat Nixon; Drouella Pearsons; Wayne Morse; Margaret Chase Smith; Nelson Rockefeller
Synopsis:
What a celebrity magazine based on politicians might look like.

The Jackie Talented Story (Table of Contents)

Sid Caesar Dept. / comic story / 4 pages (report information)

Script:
Sid Caesar
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Sid Caesar [Jackie Talented]; J. P. Starmaker; Jackie's father; Tony; Vera Brassy; Helen Zigfried
Synopsis:
A parody of all the "unknown makes it big in show business" movies.

Barber Shop (Table of Contents)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Special chairs at the barber shop so men can enjoy a fantasy while having their hair cut.

Mother's Day Cards (Table of Contents)

Panned Parenthood Dept. / text article / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Al Capone; Benedict Arnold; Emperor Nero; Eddie "Blackbeard" Teach; John Wilkes Booth; Lizzie Borden
Synopsis:
Ridiculous Mother's Day cards through history that might have been sent by kids who didn't turn out so well.

The "Hip" Raven (Table of Contents)

Poe-Etic Injustice Dept. / text story / 5 pages (report information)

Script:
Paul Laikin (translation); Edgar Allan Poe (original)
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A translation of Edgar Allan Poe's "The Raven" into hip slang.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

More MAD "Y'OX" (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
humor
Characters:
Marginal Marvin
Synopsis:
Captions with arrangements of "X"s and "O"s as the art.

Indexer Notes

Appears in the margins of 25 pages.

Have Yourself A Political Party (Table of Contents)

Alfred E. Neuman For President Kit / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
George Woodbridge (signed); ? (photo)
Inks:
George Woodbridge (signed); ? (photo)
Letters:
typeset

Synopsis:
House ad for kit containing poster, sticker, button, and hat.

Indexer Notes

inside back cover

How Many Ways Can He Hurt Himself Today? (Table of Contents)

Goldbrick & Goldbrick / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of a Johnson & Johnson first aid products ad.

Indexer Notes

back cover

Editing

Table of Contents

  1. 0. [Fair / Foul]
    Alfred E. Neuman
  2. 1. [What? You Say I'm Not Covered?]
    Safe Form Mutual
  3. 2. Departments
    Vital Features
  4. 3. Have Your Own MAD Show With This Half-Baked Cast
    Alfred E. Neuman bust
  5. 4. Here's The Seventh Wonder Of The World!
    Son of MAD
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. You'll Have A Duece Of A Time With Your Subscription To MAD
    MAD Magazine
  8. 7. Feeling Low Lately?
    MAD hardcover books
  9. 8. This Is The End Of Them!
    Alfred E. Neuman
  10. 9. Pictures The Editor Left Out
    Accentuate The Positive Dept.
  11. 10. The concert
    Don Martin Dept.
  12. 11. MAD Beats The TV Plug Crackdown
    Memorably Mentioned Dept.
  13. 12. The MAD Madison Avenue Primer
    Hard Spell Dept.
  14. 13. The Arthur Money Party
    R.S.V.I.P. Dept.
  15. 14. Cigarette Geography
    Durham Bull Dept.
  16. 15. Literal Translations of Figurative Speech
    Idiom's Delight Dept.
  17. 16. I.B.M. Cards
    Punch And Booty Dept.
  18. 17. In A Greasy Spoon Diner
    Don Martin Dept.
  19. 18. Popular Politician
    Vote's My Line Dept.
  20. 19. The Jackie Talented Story
    Sid Caesar Dept.
  21. 20. Barber Shop
    Berg's Eye View Dept.
  22. 21. Mother's Day Cards
    Panned Parenthood Dept.
  23. 22. The "Hip" Raven
    Poe-Etic Injustice Dept.
  24. 23. More MAD "Y'OX"
    Marginal Thinking Dept.
  25. 24. Have Yourself A Political Party
    Alfred E. Neuman For President Kit
  26. 25. How Many Ways Can He Hurt Himself Today?
    Goldbrick & Goldbrick
This issue was most recently modified by:
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne