(July 1960)

EC, 1952 Series
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Volume:
?
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Albert B. Feldstein
Format:
Standard Golden Age U.S. (#1-23); Magazine size (#24 onward); saddle-stitched; glossy cover; full color (#1-23); Black & White (#24-?); full color again (#? - onward)

Alfred E. Neuman For President (Table of Contents)

Alfred E. Neuman bust / cover / 1 page (report information)

Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman; Richard Nixon; Hubert Humphrey; John F. Kennedy; Harry S. Truman; Adlai Stevenson; Lyndon B. Johnson; Nelson Rockefeller; Harold Stassen ?
Synopsis:
Politicians from both major parties endorse Alfred.

Weak Coffee Sales Gives Us Growers Java Jitters! (Table of Contents)

League of Frightened Coffee Growers / comic story / 1 page (report information)

Script:
Al Jaffee
Pencils:
Kelly Freas (signed)
Inks:
Kelly Freas (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of ad for a coffee growers organization.

Indexer Notes

Inside front cover.
Writer credit from "Totally MAD" CD collection.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various (see Notes)
Inks:
various (see Notes)
Letters:
typeset

Synopsis:
table of contents

Indexer Notes

Art is excerpts from various stories in this issue.

Start Your Own Hall Of Fame (Table of Contents)

Alfred E. Neuman bust / promo (ad from the publisher) / 0.25 page (report information)

Script:
?
Pencils:
Lester Krauss (photo) ?
Inks:
Lester Krauss (photo) ?
Letters:
typeset

Synopsis:
House ad for china bust of Alfred.

Campaign For The MAD Vote (Table of Contents)

Alfred E. Neuman For President Kit / promo (ad from the publisher) / 0.5 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Synopsis:
House ad for kit containing poster, sticker, button, and hat.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Albert B. Feldstein; Mike Cunningham; John Rogers; Robert Raymond; Gardner McKay; Linda Fertig; Sam Wohl; Gary Wolfersberger; Joyce Aldrich; Bob Rothstein; Joe Szymanski; Alan Silverman; Ronnie Perlman; Terry Bird; Terry Reed; Robert Higgins; Ives McCoy; Edna Thompson
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Characters:
Tony Randall; Lyle Bettger
Synopsis:
Letters of comment, many about issue #54, and a mention of the recent TV show "Four For Tonight" which featured a comedy sketch based on Don Martin's "Hair Tonic Commercial" cartoon.

Indexer Notes

Gardner McKay was the star of TV's "Adventures in Paradise."

A Little Knowledge Is A Dangerous Thing (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.2 page (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
typeset

Synopsis:
House ad for subscriptions.

Put A Little Fun In Your Life! (Table of Contents)

Alfred E. Neuman / promo (ad from the publisher) / 0.05 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Madison Avenue's Political Ad Campaigns (Table of Contents)

Hoke-Filled Room Dept. / comic story / 6 pages (report information)

Script:
Gary Belkin
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Characters:
Richard Nixon; Pat Nixon; John F. Kennedy; Adlai Stevenson; Lyndon B. Johnson; Hubert Humphrey [as Hubert Humphreys]; Stuart Symington; Norman Thomas; John J. Stickeyfingers
Synopsis:
Parodies of consumer product ads used as political ads.

MAD's Modern Olympic Games (Table of Contents)

Five-Ring Circus Dept. / text story / 3 pages (report information)

Script:
Tom Koch
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
humor
Synopsis:
Olympic style events based on the skills of living modern city life.

The Chiropractor (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A chiropractor loosens up his patient a little too much.

MAD Bubble Gum Cards (Table of Contents)

Chew's Who Dept. / text story / 4 pages (report information)

Script:
Tom Koch
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman; Ewald Wierhoffer; Clyde Reeber; Dr. Boris Acid; Dr. Herman Witheringpuss; Rosemary Winecoop; Walter Smitner; Carlyle Burnlash; Merrill Lynch Piercefenner; Dr. Neville Sternbrush; Enoch Saltzpritcher; Getyer Hanzoff; Seymour Verblanger; Rudy Gougewell; Omar Wintermutt; John Ward Heeler, Jr.
Synopsis:
Explores what bubble gum card statistics might look like if the cards featured people from professions other than sports.

The Good Woman In Africa (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A woman who has been counseling cannibals gets unusual results.

How Publicity Works (Table of Contents)

Bilking It Dry Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (credited); Joe Orlando (actual)
Inks:
Bob Clarke (credited); Joe Orlando (actual)
Letters:
typeset

Genre:
humor
Characters:
Senator Ardsley Stonehenge
Synopsis:
Phoney newspaper clippings showing how a good publicity man can get mountains of press from a molehill of an event.

Indexer Notes

Art credit in issue is wrong, as this is clearly Joe Orlando's work, matching that of the "MAD Bubble Gum Cards".

The Garbage Explosion (Table of Contents)

Letter-ly Speaking Dept. / comic story / 3 pages (report information)

Script:
Sy Reit
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A look at how the population explosion will lead to a garbage explosion and MAD's solution.

The MAD "Comic" Opera (Table of Contents)

Song Of India Ink Dept. / comic story / 6 pages (report information)

Script:
Frank Jacobs
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Dick Tracy; Mickey; Tarzan; Dondi (cameo); Wimpy (cameo); Junior (cameo); Mandrake The Magician (cameo); Alley Oop (cameo); Phil; Little Orphan Annie; Rex Morgan M.D.; Dagwood Bumstead; The Little King (cameo); The Phanton (cameo); Henry (cameo); Jeff (cameo); Sandy; Flash Gordon (cameo); Superman [Clark Kent] (cameo); Steve Canyon (cameo); Daddy Warbucks (cameo); Smilin' Jack; Penny; Snuffy SMith; Lowizee Smith; Prince Valiant (cameo); Jiggs (cameo); Maggie (cameo); Pogo (cameo); Joe Palooka (cameo); Li'l Abner (cameo); Daisy Mae; (cameo); Shmoos (cameo); Mark Trail (cameo); Andy Gump (cameo); Archie Andrews (cameo); Veronica Lodge (cameo); Hans Katzenjammer (cameo); Fritz Katzenjammer (cameo); Moon Mullins (cameo); Linus Van Pelt (cameo); Popeye (cameo); Olive Oyl (cameo); Mary Worth (cameo); The Spirit (cameo); Pluto (cameo); The Jeep (cameo); Red Ryder (cameo); Mr. Dithers (cameo); Blondie (cameo); Dennis The Menace (cameo); Cheeta; Cicero's cat (cameo); Smokey Stover (cameo)
Synopsis:
A parody of Broadway musicals using comic strip characters. Rex Morgan has kidnapped Annie and intends to remove her unique eyes, but Sandy leads Dick Tracy and Tarzan to a rescue, which is aided by Snuffy Smith.
Reprints:

Indexer Notes

Many other comic strip characters that I do not recognize appear in cameos, especially in the big finale song scene. There is also a mid-page decoration featuring head shots of probably every contemporary comic strip character.

Scenes We'd Like To See: The Race Through The Jungle (Table of Contents)

Hollywood Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Mort Drucker
Inks:
Mort Drucker

Genre:
humor
Synopsis:
A Tarzan-like man races through the jungle, swinging on vines, to an unusual destination.

Honest Ads (Table of Contents)

The Truth Blurts Dept. / comic story / 4 pages (report information)

Script:
Tom Koch
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Sammy Getzoff
Synopsis:
A look at how advertisements might be if they told the truth.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Patty Play Dolls (Table of Contents)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Script:
Dave Berg (signed)
Pencils:
Dave Berg (signed)
Inks:
Dave Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Details the expenses of owning a doll as big as a child, and advises parents to ask Congress to declare such dolls as dependents so the parents can get a tax break.

Indexer Notes

One character on the last page looks like a young version of Berg's Roger Kaputnick character.

MAD's TV "Alfie" Awards (Table of Contents)

Clumsy Category Dept. / comic story / 3 pages (report information)

Script:
Sy Reit
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Bert Parks; Jack Paar; Jose Melis; Dean Martin; Gale Storm; John Daly; Bennett Cerf (cameo); Dorothy Kilgallen (cameo); Desi Arnaz; Lucille Ball (cameo); Steve Allen; Gardner McKay
Synopsis:
TV stars receive awards for categories of dubious merit, in a parody of the Emmy Awards show.

The Tourist And The Italian Urchins (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A tourist takes a photo of some kids, one of whom has a strange growth.

The U.S. Army Chicken Officer's Field Manual (Table of Contents)

The Man In Command Dept. / text article / 5 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A phoney instruction book for army officers, showing how they are trained in all the things that annoy enlisted men.

The Chase (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin (signed)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)

Genre:
humor
Synopsis:
A man on horseback escapes some Indians when the horse leaps a chasm...sort of.

Indexer Notes

Noted as a "Scene We'd Like To See", but not listed as that Feature in Department title.

More MAD "Y'OX" (Table of Contents)

Marginal Marvin Dept. / filler / 0 pages (report information)

Script:
?
Pencils:
?
Inks:
?
Letters:
?

Genre:
humor
Characters:
Marginal Marvin
Synopsis:
Captions with arrangements of "X"s and "O"s as the art.

Indexer Notes

Appears in the margins of 22 pages.

Announcing...A Twin Launching From The MAD Pad (Table of Contents)

MAD books / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Synopsis:
House ad for "The Golden Trashery of MAD" and "The Organization MAD."

Indexer Notes

Inside back cover.
Props courtesy of Polk's Modelcraft Hobbies, Inc.

Crocked (Table of Contents)

Rummie Walker / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Frank Kelly Freas; Rummie Walker
Synopsis:
Parody of a series of Johnny Walker liquor ads, featuring artists.

Indexer Notes

back cover

Editing

Table of Contents

  1. 0. Alfred E. Neuman For President
    Alfred E. Neuman bust
  2. 1. Weak Coffee Sales Gives Us Growers Java Jitters!
    League of Frightened Coffee Growers
  3. 2. Departments
    Vital Features
  4. 3. Start Your Own Hall Of Fame
    Alfred E. Neuman bust
  5. 4. Campaign For The MAD Vote
    Alfred E. Neuman For President Kit
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. A Little Knowledge Is A Dangerous Thing
    MAD Magazine
  8. 7. Put A Little Fun In Your Life!
    Alfred E. Neuman
  9. 8. Madison Avenue's Political Ad Campaigns
    Hoke-Filled Room Dept.
  10. 9. MAD's Modern Olympic Games
    Five-Ring Circus Dept.
  11. 10. The Chiropractor
    Don Martin Dept.
  12. 11. MAD Bubble Gum Cards
    Chew's Who Dept.
  13. 12. The Good Woman In Africa
    Don Martin Dept.
  14. 13. How Publicity Works
    Bilking It Dry Dept.
  15. 14. The Garbage Explosion
    Letter-ly Speaking Dept.
  16. 15. The MAD "Comic" Opera
    Song Of India Ink Dept.
  17. 16. Scenes We'd Like To See: The Race Through The Jungle
    Hollywood Dept.
  18. 17. Honest Ads
    The Truth Blurts Dept.
  19. 18. Patty Play Dolls
    Berg's Eye View Dept.
  20. 19. MAD's TV "Alfie" Awards
    Clumsy Category Dept.
  21. 20. The Tourist And The Italian Urchins
    Don Martin Dept.
  22. 21. The U.S. Army Chicken Officer's Field Manual
    The Man In Command Dept.
  23. 22. The Chase
    Don Martin Dept.
  24. 23. More MAD "Y'OX"
    Marginal Marvin Dept.
  25. 24. Announcing...A Twin Launching From The MAD Pad
    MAD books
  26. 25. Crocked
    Rummie Walker
This issue was most recently modified by:
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne