(March 1961)

EC, 1952 Series
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Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

It's Gonna Be a Mad Year (Table of Contents)

cover / 1 page (report information)

Pencils:
Kelly Freas
Inks:
Kelly Freas
Colors:
Kelly Freas
Letters:
typeset

Genre:
satire-parody
Characters:
Alfred E. Neuman
Synopsis:
Mad commemorates the fact that 1961 is an upside-down year, meaning that the last two numerals are the reverse of the first two.

[She Was Irresistible!] (Table of Contents)

illustration / 1 page (report information)

Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Colors:
Bob Clarke (signed)
Letters:
Bob Clarke

Genre:
satire-parody
Synopsis:
Parody of print hosiery ads; a lion finds a woman's stockings irresistible, so he eats her.

Indexer Notes

Inside front cover.

[no title indexed] (Table of Contents)

statement of ownership / 0.25 page (report information)

Script:
Claire Stolzenberg
Letters:
typeset

Indexer Notes

Filed September 15, 1960; Listed owners E.C. Publications, Inc., William M. Gaines, Jesse K. Gaines, Virginia E. MacAdie, all of 225 Lafayette Street, New York, NY, 12; Publisher William M. Gaines, Editor Albert B. Feldstein; Total distribution, avg number over preceding twelve months: 48, 550

The Man of Science (Table of Contents)

Punch in the I.Q. Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
Albert Einstein; Tony Curtis [as young Albert Einstein]; Doris Day; Shelley Winters; William Frawley
Synopsis:
If Albert Einstein's life were portrayed in various forms of media.

Early One Morning (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
To avoid waking up, a man tosses his alarm clock out the window, with unfortunate results.

The Wall Street Jungle (Table of Contents)

All the News That Hints of Mint Dept. / comic story / 4 pages (report information)

Script:
Phil Hahn
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of The Wall Street Journal.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept. / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias

Genre:
humor
Characters:
The White Spy; The Black Spy
Synopsis:
The Black Spy thinks the White Spy is dead.

Admissions of Dishonesty Still Don't Make it Right (Table of Contents)

Too True To Be Good Dept. / comic story / 3 pages (report information)

Script:
Arnie Kogen
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
Applying end of program television disclaimers to other areas of society.

Kitzel's Department Store (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
A store clerk deals with his stingy boss.

Playkid (Table of Contents)

Young Snob-Nose Dept. / comic story / 7 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
If Playboy Magazine had the same editorial focus as Highlights For Children.

Indexer Notes

The centerfold pinup is the little girl from the Coppertone Sun Tan Oil ads.

A Mad Peek Through the Microscope (Table of Contents)

Microfolk Dept. / comic story / 3 pages (report information)

Script:
Phil Hahn
Pencils:
Paul Coker, Jr.
Inks:
Paul Coker, Jr.
Letters:
typeset

Genre:
satire-parody
Synopsis:
Series of spot cartoons with a microbe theme.

Indexer Notes

Alfred E. Neuman makes a cameo as a microscopic organism.

Mad's Comprehensive Irritation Insurance (Table of Contents)

The Clause That Refreshes Dept. / comic story / 4 pages (report information)

Script:
Sy Reit
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
An insurance policy that reimburses you for selected irritations brought about by life.

Guest Shots (Table of Contents)

Extra Added Distraction Dept. / comic story / 5 pages (report information)

Script:
Tom Koch
Pencils:
Mort Drucker (pgs 1-3); Wally Wood (pgs 4-5)
Inks:
Mort Drucker (pgs 1-3); Wally Wood (pgs 4-5)
Letters:
typeset

Genre:
satire-parody
Characters:
Bob Hope; Frank Sinatra; Bing Crosby; Dean Martin; Jerry Lewis; James Arness [as Matt Dillon]; Richard Boone [as Paladin]; Robert Stack [as Eliot Ness]; Marvin Miller [as Michael Anthony]; Alfred Hitchcock; Shirley Temple; Manners the butler; Speedy Alka-Seltzer; Dagwood Bumstead; Mr. Dithers; Donald Duck; Joe Palooka; Dick Tracy; Maggie; Jiggs; Little Orphan Annie; Sandy; Superman; Dennis the Menace; Mary Worth; Li'l Abner; Mammy Yokum; Moonbeam McSwine
Synopsis:
Ridiculous examples of guest appearances on various television shows and comic strips.

Indexer Notes

Manners the butler was the then current commercial icon for Kleenex Tissue. Speedy Alka-Seltzer was the then current commercial icon for Alka-Seltzer antacid.

Spy Vs. Spy, Part 2 (Table of Contents)

Joke & Dagger Dept. / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias

Genre:
humor
Characters:
The White Spy; The Black Spy
Synopsis:
The Black Spy gets pictures of The White Spy's new rocket.

Mad's "Do-It-Yourself" Auto Repair Manual (Table of Contents)

Greasemonkey-Business Dept. / comic story / 3 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
Satirical auto repair manual.

Mad's 1961 TV Preview (Table of Contents)

Vidiot's Delight Dept. / comic story / 2 pages (report information)

Script:
Gary Belkin
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Characters:
Charles Collingwood
Synopsis:
Examples of new television shows for the coming year.

Mad Salutes an Unsung Hero (Table of Contents)

Speaking of Pictures Dept / comic story / 4 pages (report information)

Script:
Don Reilly
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Characters:
Macomber Bombey
Synopsis:
Spotlight on magazine photographer Macomber Bombey.

After the Rains (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin
Inks:
Don Martin

Genre:
humor
Synopsis:
A group of native Americans exit a teepee after a rain storm.

Caramba! I'm No Herk! (Table of Contents)

promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Synopsis:
A stereotypical Mexican peasant gives an endorsement in broken English of subscribing to Mad Magazine.

Indexer Notes

Inside back cover.

What Sort of Man Reads Mad? (Table of Contents)

promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Colors:
?
Letters:
typeset

Synopsis:
A sophisticate stands on the bumper of his car and contemptuously watches the barefoot moron repairing it.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. It's Gonna Be a Mad Year
  2. 1. [She Was Irresistible!]
  3. 2. [no title indexed]
  4. 3. The Man of Science
    Punch in the I.Q. Dept.
  5. 4. Early One Morning
    Don Martin Dept.
  6. 5. The Wall Street Jungle
    All the News That Hints of Mint Dept.
  7. 6. Spy Vs. Spy
    Joke & Dagger Dept.
  8. 7. Admissions of Dishonesty Still Don't Make it Right
    Too True To Be Good Dept.
  9. 8. Kitzel's Department Store
    Don Martin Dept.
  10. 9. Playkid
    Young Snob-Nose Dept.
  11. 10. A Mad Peek Through the Microscope
    Microfolk Dept.
  12. 11. Mad's Comprehensive Irritation Insurance
    The Clause That Refreshes Dept.
  13. 12. Guest Shots
    Extra Added Distraction Dept.
  14. 13. Spy Vs. Spy, Part 2
    Joke & Dagger Dept.
  15. 14. Mad's "Do-It-Yourself" Auto Repair Manual
    Greasemonkey-Business Dept.
  16. 15. Mad's 1961 TV Preview
    Vidiot's Delight Dept.
  17. 16. Mad Salutes an Unsung Hero
    Speaking of Pictures Dept
  18. 17. After the Rains
    Don Martin Dept.
  19. 18. Caramba! I'm No Herk!
  20. 19. What Sort of Man Reads Mad?
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne