(June 1962)

EC, 1952 Series
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Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Albert B. Feldstein; Jerry De Fuccio (associate editor); Nick Meglin (associate editor)
Format:
Standard Golden Age U.S. (#1-23); Magazine size (#24 onward); saddle-stitched; glossy cover; full color (#1-23); Black & White (#24-?); full color again (#? - onward)

[Build Up Your Ego With MAD] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils:
Norman Mingo (Alfred, painted); ?
Inks:
Norman Mingo (Alfred, painted); ?
Colors:
Norman Mingo (Alfred, painted); ?
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Alfred occupies the center of a dart board.

[What Happened to the Coverage?] (Table of Contents)

Travailers Insurance Companies / comic story / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photograph)
Inks:
Lester Krauss (photograph)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A couple discovers their insurance doesn't cover what they expected.

Indexer Notes

Parody of ad for Travelers Insurance Companies. Inside front cover.

Departments (Table of Contents)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script:
?
Pencils:
various (see note)
Inks:
various (see note)
Letters:
typeset

Indexer Notes

Art is excerpts from this issue.

Wanna Neck? (Table of Contents)

Alfred E. Neuman bust / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photograph)
Inks:
? (photograph)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for china busts of Alfred.

Random Samplings of Reader Mail (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Albert B. Feldstein
Pencils:
? (photograph)
Inks:
? (photograph)
Letters:
typeset

Synopsis:
Letters of comment and pictures of babies holding MAD.

Indexer Notes

Letters from: Larry Siegel (writer for Bob Newhart Show), Elizabeth Leppman, G. W. Wilson, Ed Costello, Candy Lee, Niles Norling, John Dollriehs, Tom Rapp. Photos of babies from the Leonard, Stern, Pitluk, Phillips, Campbell, Bards, McDougall, and Olson families.

Over 30 Million Sold (Table of Contents)

Alfred E. Neuman photo / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
Norman Mingo (painted)
Inks:
Norman Mingo (painted)
Letters:
typeset

Characters:
Alfred E. Neuman
Synopsis:
House ad for pinups suitable for framing.

Don't Say We Didn't Warn You! (Table of Contents)

The Golden Trashery of MAD / promo (ad from the publisher) / 0.17 page (report information)

Script:
?
Pencils:
? (photograph)
Inks:
? (photograph)
Letters:
typeset

Synopsis:
House ad for The Golden Trashery of MAD.

It Was a Case of Mind Over Reading-Matter! (Table of Contents)

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
? (photograph)
Inks:
? (photograph)
Letters:
typeset

Synopsis:
House ad for subscriptions.

Alfred's Poor Almanac (Table of Contents)

text article / 1 page (report information)

Script:
Frank Jacobs
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
humor
Synopsis:
Ridiculous things that supposedly happened in the period March 27 to May 9.

Indexer Notes

Small illustrations on most dates.

MAD Investigates the Sordid Business of Gambling (Table of Contents)

The Wagers of Sin Dept. / comic story / 6 pages (report information)

Script:
Al Jaffee
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)
Letters:
typeset

Genre:
humor
Characters:
C. C. Clavendish III; Lotta Rees; Sam Grafter; Dr. Sidney A. Kindlyfellow
Synopsis:
A look at the evils of gambling and how they hide in everyday life.

Indexer Notes

Final page is a casino scene filled with world leaders and celebrities.

Famous Test Papers (Table of Contents)

Padding And Pencil Dept. / text article / 3 pages (report information)

Script:
Arnie Kogen
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
?; typeset

Genre:
humor
Characters:
John Daly; Leonard Bernstein; Georgie Jessel; Milton Berle; Alexander King; Jack Parr; Richard Nixon; John Kennedy
Synopsis:
Supposed essay test answers by famous people.

Indexer Notes

Some text is in an apparent script handwriting, but it may be a font.

Rain (Table of Contents)

Bitter-Patter Dept. [Berg's Eye View Dept.] / comic story / 4 pages (report information)

Script:
David Berg (signed)
Pencils:
David Berg (signed)
Inks:
David Berg (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A look at all the ways rain can spoil your day.

Spy vs Spy (Table of Contents)

Spy vs Spy; Joke And Dagger Dept. / comic story / 1 page (report information)

Script:
Antonio Prohias (signed)
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor; spy
Characters:
Black Spy; White Spy
Synopsis:
The Black Spy kicks the White Spy into a bucket of water.

Indexer Notes

Part I

A MAD Guide to Russia (Table of Contents)

Better Read Than Dread Dept. / text story / 5 pages (report information)

Script:
Phil Hahn
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Characters:
Nikita Khrushchev; Joseph Stalin
Synopsis:
A look at Russian culture through the prism of cold-war era stereotypes.

Don Martin in Sherwood Forest (Table of Contents)

Robin Hood-Winked Dept. / comic story / 6 pages (report information)

Script:
? (original folk tales); ? (adaptation)
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor; satire-parody
Characters:
Robin Hood; Little John
Synopsis:
Tales of Robin Hood, slightly fractured.

Celebrities' Wallets (Table of Contents)

Chairman of the Broad Dept. / text article / 2 pages (report information)

Script:
Arnie Kogen
Pencils:
Jack Rickard
Inks:
Jack Rickard
Letters:
?; typeset

Genre:
satire-parody
Characters:
Frank Sinatra
Synopsis:
A look at what might be in Frank Sinatra's wallet.

MAD's Journal of Future Physical Afflictions (Table of Contents)

Up for Adaption Dept. / text article / 4 pages (report information)

Script:
Howard Schneider
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
An illustrated listing of possible future physical problems caused by repeated actions undertaken in modern society...going way beyond tennis elbow.

The Birth of a Madison Avenue Brand Name (Table of Contents)

Artificial Dissemination Dept. / comic story / 4 pages (report information)

Script:
Walter Farley
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Mr. Clean (cameo)
Synopsis:
The brainstorming sessions that may have occurred on Madison Avenue to name various products.

Indexer Notes

Products featured are Comet, Mr. Clean, Stopette, Lava, Old Crow, and MAD.

Dream girls (Table of Contents)

Dames and Doze Dept. / comic story / 2 pages (report information)

Script:
Don Reilly
Pencils:
Jack Rickard (signed)
Inks:
Jack Rickard (signed)

Genre:
humor
Characters:
Alfred E. Neuman; Moxie Cowznofsky
Synopsis:
A look at what might constitute "dream girls" for men in various professions.

Indexer Notes

Moxie appears unnamed in final panel.

Spy vs Spy (Table of Contents)

Spy vs Spy; Joke And Dagger Dept. / comic story / 1 page (report information)

Script:
Antonio Prohias (signed)
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor; spy
Characters:
Black Spy; White Spy
Synopsis:
The White Spy fools the Black Spy into eating poisoned food.

Indexer Notes

Part II

South Chicago (Table of Contents)

Cops and Rodgers Dept. / comic story / 5 pages (report information)

Script:
Frank Jacobs
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Frankie Avalon; Southside Looey [Bobby Darin]; James Darren ?; Paul Anka; Northside Charlie [Elvis Presley]; Ricky Nelson; Lt. Farfel [Dick Clark]; Flossie; Sidney [Perry Como]; Dean Martin (cameo)
Synopsis:
Parody of musical South Pacific set with gangsters in Roaring 20s Chicago.

Indexer Notes

Also includes several other unidentified young singers of the time.

The Big Bad Wall (Table of Contents)

Berlin Airlift Dept. / comic story / 1 page (report information)

Script:
?
Pencils:
Wallace Wood (signed)
Inks:
Wallace Wood (signed)

Genre:
humor
Characters:
Big Bad Wolf
Synopsis:
Disney's Big Bad Wolf is shipped to Berlin to deal with the Wall.

No Longer a Farce in the Crowd! (Table of Contents)

Don Martin Steps Out / promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Synopsis:
House ad for various MAD paperbacks.

Indexer Notes

Inside back cover.
Part of text is red.

We Knew Them When (Table of Contents)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script:
?
Letters:
typeset

Genre:
humor
Synopsis:
Fictitious accounts of having known celebrities before they were famous.

Indexer Notes

Appear in the margins of 26 pages of magazine.

[He Thought He Would Rest in Peace...in Place...] (Table of Contents)

John Vaultlock Insurance / comic story / 1 page (report information)

Script:
?
Pencils:
Kelly Freas (painted, signed)
Inks:
Kelly Freas (painted, signed)
Colors:
Kelly Freas (painted, signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Joseph Stalin, Nikolai Lenin
Synopsis:
Phony ad for John Vaultlock Sta-Put Burial Insurance, a parody of John Hancock Insurance.

Indexer Notes

back cover

Editing

Table of Contents

  1. 0. [Build Up Your Ego With MAD]
    Alfred E. Neuman
  2. 1. [What Happened to the Coverage?]
    Travailers Insurance Companies
  3. 2. Departments
    Vital Features
  4. 3. Wanna Neck?
    Alfred E. Neuman bust
  5. 4. Random Samplings of Reader Mail
    Letters Dept.
  6. 5. Over 30 Million Sold
    Alfred E. Neuman photo
  7. 6. Don't Say We Didn't Warn You!
    The Golden Trashery of MAD
  8. 7. It Was a Case of Mind Over Reading-Matter!
    MAD Magazine
  9. 8. Alfred's Poor Almanac
  10. 9. MAD Investigates the Sordid Business of Gambling
    The Wagers of Sin Dept.
  11. 10. Famous Test Papers
    Padding And Pencil Dept.
  12. 11. Rain
    Bitter-Patter Dept. [Berg's Eye View Dept.]
  13. 12. Spy vs Spy
    Spy vs Spy; Joke And Dagger Dept.
  14. 13. A MAD Guide to Russia
    Better Read Than Dread Dept.
  15. 14. Don Martin in Sherwood Forest
    Robin Hood-Winked Dept.
  16. 15. Celebrities' Wallets
    Chairman of the Broad Dept.
  17. 16. MAD's Journal of Future Physical Afflictions
    Up for Adaption Dept.
  18. 17. The Birth of a Madison Avenue Brand Name
    Artificial Dissemination Dept.
  19. 18. Dream girls
    Dames and Doze Dept.
  20. 19. Spy vs Spy
    Spy vs Spy; Joke And Dagger Dept.
  21. 20. South Chicago
    Cops and Rodgers Dept.
  22. 21. The Big Bad Wall
    Berlin Airlift Dept.
  23. 22. No Longer a Farce in the Crowd!
    Don Martin Steps Out
  24. 23. We Knew Them When
    Marginal Thinking Dept.
  25. 24. [He Thought He Would Rest in Peace...in Place...]
    John Vaultlock Insurance
This issue was most recently modified by:
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne