Mad #71

(June 1962)

[What Happened to the Coverage?] (Table of Contents: 1)

Travailers Insurance Companies / comic story / 1 page (report information)

Script

?

Pencils

Lester Krauss (photograph)

Inks

Lester Krauss (photograph)

Letters

typeset

Genre

satire-parody

Synopsis

A couple discovers their insurance doesn't cover what they expected.

Indexer Notes

Parody of ad for Travelers Insurance Companies. Inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script

?

Pencils

various (see note)

Inks

various (see note)

Letters

typeset

Indexer Notes

Art is excerpts from this issue.

Wanna Neck? (Table of Contents: 3) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 0.33 page (report information)

Random Samplings of Reader Mail (Table of Contents: 4)

Letters Dept. / letters page / 1 page (report information)

Script

Al Feldstein (credited as Albert B. Feldstein)

Pencils

? (photograph)

Inks

? (photograph)

Letters

typeset

Synopsis

Letters of comment and pictures of babies holding MAD.

Indexer Notes

Letters from: Larry Siegel (writer for Bob Newhart Show), Elizabeth Leppman, G. W. Wilson, Ed Costello, Candy Lee, Niles Norling, John Dollriehs, Tom Rapp. Photos of babies from the Leonard, Stern, Pitluk, Phillips, Campbell, Bards, McDougall, and Olson families.

Over 30 Million Sold (Table of Contents: 5) (Expand) /

Alfred E. Neuman photo / promo (ad from the publisher) / 0.17 page (report information)

Don't Say We Didn't Warn You! (Table of Contents: 6) (Expand) /

The Golden Trashery of MAD / promo (ad from the publisher) / 0.17 page (report information)

It Was a Case of Mind Over Reading-Matter! (Table of Contents: 7) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Alfred's Poor Almanac (Table of Contents: 8)

text article / 1 page (report information)

Script

Frank Jacobs

Pencils

?

Inks

?

Letters

typeset

Genre

humor

Synopsis

Ridiculous things that supposedly happened in the period March 27 to May 9.

Reprints

• in Mad's Greatest Writers: Frank Jacobs (Running Press Book Publishers, 2015 series) (2015)

Indexer Notes

Small illustrations on most dates.

MAD Investigates the Sordid Business of Gambling (Table of Contents: 9)

The Wagers of Sin Dept. / comic story / 6 pages (report information)

Script

Al Jaffee

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Letters

typeset

Genre

humor

Characters

C. C. Clavendish III; Lotta Rees; Sam Grafter; Dr. Sidney A. Kindlyfellow

Synopsis

A look at the evils of gambling and how they hide in everyday life.

Reprints

• in The Questionable Mad (New American Library, 1967 series) #D3158 (April 1967)
which is reprinted
• in The Questionable Mad (New American Library, 1967 series) #T5253

Indexer Notes

Final page is a casino scene filled with world leaders and celebrities.

Famous Test Papers (Table of Contents: 10)

Padding And Pencil Dept. / text article / 3 pages (report information)

Script

Arnie Kogen

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

?; typeset

Genre

humor

Characters

John Daly; Leonard Bernstein; Georgie Jessel; Milton Berle; Alexander King; Jack Parr; Richard Nixon; John Kennedy

Synopsis

Supposed essay test answers by famous people.

Indexer Notes

Some text is in an apparent script handwriting, but it may be a font.

Rain (Table of Contents: 11)

Bitter-Patter Dept. [Berg's Eye View Dept.] / comic story / 4 pages (report information)

Script

Dave Berg (credited as David Berg) (signed)

Pencils

Dave Berg (credited as David Berg) (signed)

Inks

Dave Berg (credited as David Berg) (signed)

Letters

typeset

Genre

humor

Synopsis

A look at all the ways rain can spoil your day.

Reprints

• in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
• in Dave Berg's Mad Trash (EC, 1981 series) (1981)

Spy vs Spy (Table of Contents: 12)

Joke and Dagger Dept. DO NOT USE; Spy vs. Spy / comic story / 1 page (report information)

Script

Antonio Prohías (signed)

Pencils

Antonio Prohías (signed)

Inks

Antonio Prohías (signed)

Genre

humor; spy

Characters

Black Spy; White Spy

Synopsis

The Black Spy kicks the White Spy into a bucket of water.

Indexer Notes

Part I

A MAD Guide to Russia (Table of Contents: 13)

Better Read Than Dread Dept. / text story / 5 pages (report information)

Script

Phil Hahn

Pencils

Joe Orlando

Inks

Joe Orlando

Letters

typeset

Genre

satire-parody

Characters

Nikita Khrushchev; Joseph Stalin

Synopsis

A look at Russian culture through the prism of cold-war era stereotypes.

Don Martin in Sherwood Forest (Table of Contents: 14)

Robin Hood-Winked Dept. / comic story / 6 pages (report information)

Script

? (original folk tales); ? (adaptation)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor; satire-parody

Characters

Robin Hood; Little John

Synopsis

Tales of Robin Hood, slightly fractured.

Reprints

• in Mad (BSV - Williams, 1967 series) #7 (1968)
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)

Celebrities' Wallets (Table of Contents: 15)

Chairman of the Broad Dept. / text article / 2 pages (report information)

Script

Arnie Kogen

Pencils

Jack Rickard

Inks

Jack Rickard

Letters

?; typeset

Genre

satire-parody

Characters

Frank Sinatra

Synopsis

A look at what might be in Frank Sinatra's wallet.

Reprints

• in The Questionable Mad (New American Library, 1967 series) #D3158 (April 1967)
which is reprinted
• in The Questionable Mad (New American Library, 1967 series) #T5253

MAD's Journal of Future Physical Afflictions (Table of Contents: 16)

Up for Adaption Dept. / text article / 4 pages (report information)

Script

Howard Schneider

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

humor

Synopsis

An illustrated listing of possible future physical problems caused by repeated actions undertaken in modern society...going way beyond tennis elbow.

Reprints

• in More Trash from Mad (EC, 1958 series) #7 (1964)
• in Mad (BSV - Williams, 1967 series) #40

The Birth of a Madison Avenue Brand Name (Table of Contents: 17)

Artificial Dissemination Dept. / comic story / 4 pages (report information)

Script

Walter Farley

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

satire-parody

Characters

Mr. Clean (cameo)

Synopsis

The brainstorming sessions that may have occurred on Madison Avenue to name various products.

Reprints

• in The Questionable Mad (New American Library, 1967 series) #D3158 (April 1967)
which is reprinted
• in The Questionable Mad (New American Library, 1967 series) #T5253

Indexer Notes

Products featured are Comet, Mr. Clean, Stopette, Lava, Old Crow, and MAD.

Dream girls (Table of Contents: 18)

Dames and Doze Dept. / comic story / 2 pages (report information)

Script

Don Reilly

Pencils

Jack Rickard (signed)

Inks

Jack Rickard (signed)

Genre

humor

Characters

Alfred E. Neuman; Moxie Cowznofsky

Synopsis

A look at what might constitute "dream girls" for men in various professions.

Reprints

• in The Questionable Mad (New American Library, 1967 series) #D3158 (April 1967)
which is reprinted
• in The Questionable Mad (New American Library, 1967 series) #T5253
• in Mad (BSV - Williams, 1967 series) #63 (Juli 1974)

Indexer Notes

Moxie appears unnamed in final panel.

Spy vs Spy (Table of Contents: 19)

Joke and Dagger Dept. DO NOT USE; Spy vs. Spy / comic story / 1 page (report information)

Script

Antonio Prohías (signed)

Pencils

Antonio Prohías (signed)

Inks

Antonio Prohías (signed)

Genre

humor; spy

Characters

Black Spy; White Spy

Synopsis

The White Spy fools the Black Spy into eating poisoned food.

Reprints

• in The Questionable Mad (New American Library, 1967 series) #D3158 (April 1967)
which is reprinted
• in The Questionable Mad (New American Library, 1967 series) #T5253

Indexer Notes

Part II

South Chicago (Table of Contents: 20)

Cops and Rodgers Dept. / comic story / 5 pages (report information)

Script

Frank Jacobs

Pencils

Mort Drucker (signed)

Inks

Mort Drucker (signed)

Letters

typeset

Genre

satire-parody

Characters

Frankie Avalon; Southside Looey [Bobby Darin]; James Darren ?; Paul Anka; Northside Charlie [Elvis Presley]; Ricky Nelson; Lt. Farfel [Dick Clark]; Flossie; Sidney [Perry Como]; Dean Martin (cameo)

Synopsis

Parody of musical South Pacific set with gangsters in Roaring 20s Chicago.

Indexer Notes

Also includes several other unidentified young singers of the time.

The Big Bad Wall (Table of Contents: 21)

Berlin Airlift Dept. / comic story / 1 page (report information)

Script

?

Pencils

Wally Wood (credited as Wallace Wood) (signed)

Inks

Wally Wood (credited as Wallace Wood) (signed)

Genre

humor

Characters

Big Bad Wolf

Synopsis

Disney's Big Bad Wolf is shipped to Berlin to deal with the Wall.

Reprints

• in The Questionable Mad (New American Library, 1967 series) #D3158 (April 1967)
which is reprinted
• in The Questionable Mad (New American Library, 1967 series) #T5253
• in Mad (BSV - Williams, 1967 series) #8 (1968)

No Longer a Farce in the Crowd! (Table of Contents: 22) (Expand) /

Don Martin Steps Out / promo (ad from the publisher) / 1 page (report information)

We Knew Them When (Table of Contents: 23)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script

?

Letters

typeset

Genre

humor

Synopsis

Fictitious accounts of having known celebrities before they were famous.

Indexer Notes

Appear in the margins of 26 pages of magazine.

[He Thought He Would Rest in Peace...in Place...] (Table of Contents: 24)

John Vaultlock Insurance / comic story / 1 page (report information)

Script

?

Pencils

Kelly Freas (signed) (painting)

Inks

Kelly Freas (signed) (painting)

Colors

Kelly Freas (signed) (painting)

Letters

typeset

Genre

satire-parody

Characters

Joseph Stalin; Nikolai Lenin

Synopsis

Phony ad for John Vaultlock Sta-Put Burial Insurance, a parody of John Hancock Insurance.

Indexer Notes

back cover