Mad #77

(March 1963)

We're Looking for Idiots Who Like to Draw (Table of Contents: 1)

photo story / 1 page (report information)

Script

Al Jaffee ?

Pencils

Lester Krauss (credited) (photo)

Inks

Lester Krauss (credited) (photo)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Parody of Famous Artists School print ads; twelve famous, if morally questionable, artists seek students to exploit.

Reprints

• in More Trash from Mad (EC, 1958 series) #7 (1964)
• in Mad Special [Mad Super Special] (EC, 1970 series) #40 (Fall 1982)

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

table of contents / 1 page (report information)

Script

?

Pencils

various (see Notes)

Inks

various (see Notes)

Letters

typeset

Indexer Notes

Art is excerpts from this issue.
Includes a quote attributed to Alfred E. Neuman: "One big reason you see so many kids running around the streets at night is that they're afraid to stay home alone!"

Random Samplings of Reader Mail (Table of Contents: 3)

Letters Dept. / letters page / 0.75 page (report information)

Script

Al Feldstein ?

Pencils

? (photo)

Inks

? (photo)

Letters

typeset

Indexer Notes

Letters from Michael Kernan, Cynthia Murphy, and Morgan Wright.
Photos of cats and dogs posed with MAD magazines from Dainow, Kallay, 24th Helicopter APO, Winborn, Erickson, and Colangelo.

[no title indexed] (Table of Contents: 4)

statement of ownership / 0.25 page (report information)

Script

Bill Gaines (credited as William M. Gaines)

Letters

typeset

Indexer Notes

Filed October 1, 1962. Listed owners E.C. Publications, 850 Fifth Avenue, New York, 22, NY; Premier Corporation of America, 1410 Broadway, New York, 18, NY; Botany Industries, 717 Fifth Avenue, New York, 22, NY; A.M. Sonnabend, 464 Commonwealth Avenue, Boston, Mass; Frank G. Binswanger, 1420 Walnut Street, Philadelphia, 02, PA; Arnold Saltzman, 1410 Broadway, New York, 18, NY; Michael Daroff, 717 Fifth Avenue, New York, 22, NY. Listed publisher William M. Gaines; listed editor Albert B. Feldstein. Total distribution 1,293,705.

If You Enjoy Hilarious Take-Offs You'll Love... (Table of Contents: 5) (Expand) /

Mad Paperbacks / promo (ad from the publisher) / 0.3 page (report information)

Below Cost! (Table of Contents: 6) (Expand) /

promo (ad from the publisher) / 0.05 page (report information)

The Bust Is Yet to Come! (Table of Contents: 7) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 0.15 page (report information)

You'll Never be Starved for Laughs (Table of Contents: 8) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.25 page (report information)

This Book Banned in Boston? (Table of Contents: 9) (Expand) /

A Golden Trashery of Mad / promo (ad from the publisher) / 0.25 page (report information)

Mad's 1963 All-Inclusive Magazine Calendar (Table of Contents: 10)

Palming Off the Dates Dept. / comic story / 4 pages (report information)

Script

Frank Jacobs (credited)

Pencils

Jack Rickard (credited) (signed as Rickard)

Inks

Jack Rickard (credited) (signed as Rickard)

Letters

typeset

Genre

humor; satire-parody

Characters

Abraham Lincoln; George Washington; Alfred E. Neuman; Santa Claus

Synopsis

Calendar pages geared to the readers of various niche magazines.

Dr. Jekyll and Mr. Hyde (Table of Contents: 11)

Don Martin Dept. / comic story / 2 pages (report information)

Script

Don Martin (credited) (signed as D. Martin)

Pencils

Don Martin (credited) (signed as D. Martin)

Inks

Don Martin (credited) (signed as D. Martin)

Genre

humor

Synopsis

The doctor's latest formula does nothing - - to him.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)

Hollywood Surplus Sale (Table of Contents: 12)

Lights, Camera, Auction Dept. / comic story / 4 pages (report information)

Script

Earle Doud (credited)

Pencils

George Woodbridge (credited) (signed as G Woodbridge)

Inks

George Woodbridge (credited) (signed as G Woodbridge)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Sale ads for props left over from old Hollywood films.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in Mad (BSV - Williams, 1967 series) #47
• in Mad Special [Mad Super Special] (EC, 1970 series) #30 (Spring 1980)

Speaking from Pictures (Table of Contents: 13)

Freedom with Speech Dept. / photo story / 2 pages (report information)

Script

Gerald Gardner (credited)

Pencils

? (photo)

Inks

? (photo)

Letters

typeset

Genre

humor; satire-parody

Characters

Jacqueline Kennedy; Richard Nixon; Willy Brandt; Dwight Eisenhower; Mamie Eisenhower; Fidel Castro; John Kennedy; Nikita Khrushchev; Hassa Al Sudairi

Synopsis

Humorous captions are added to U.P.I. wire photos to satirical effect.

If Five Comic Strip Cartoonists Interpreted the Age-Old Riddle: "Why Did the Chicken Cross the Road?" (Table of Contents: 14)

Fowl Play Dept. / comic story / 3 pages (report information)

Script

Gary Belkin (credited)

Pencils

Wally Wood (credited as Wallace Wood)

Inks

Wally Wood (credited as Wallace Wood)

Letters

typeset

Genre

humor; satire-parody

Characters

Snoopy; Charlie Brown; Lucy Van Pelt; Frieda; Linus Van Pelt; Pig Pen; Mark Trail; B.C.; Thor; Marcia Mason; Ira Brom; Lester Larson; Francine; Arthur Strimm

Synopsis

If the riddle "Why did the chicken cross the road?" was the plot idea for a daily strip of Peanuts, Mark Trail, B.C., Miss Peach or Jules Feiffer’s panel.

Reprints

• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in Mad Special [Mad Super Special] (EC, 1970 series) #101 (January 1995)
• in Mad about Comic Strips (EC, 2003 series) (2003)

Spy vs. Spy (Table of Contents: 15)

Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page (report information)

Script

Antonio Prohías (credited) (signed as A Prohias)

Pencils

Antonio Prohías (credited) (signed as A Prohias)

Inks

Antonio Prohías (credited) (signed as A Prohias)

Genre

humor; spy

Characters

The Black Spy; The White Spy

Synopsis

The Black Spy steals blueprints of the White Spy's new device; the Black Spy uses a magnet on the White Spy's dumbbell.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in Mad (EC, 2018 series) #25 (June 2022)

Indexer Notes

Credit is also in Morse Code as "By Prohias".

Letters That Cross in the Mail (Table of Contents: 16)

Postal-Mortems Dept. / comic story / 2 pages (report information)

Script

Dick DeBartolo (credited as Dick De Bartolo)

Pencils

Bob Clarke (credited) (signed as Clarke)

Inks

Bob Clarke (credited) (signed as Clarke)

Letters

Bob Clarke (credited) (signed as Clarke); typeset

Genre

humor

Synopsis

Various people send off hot-headed letters, only to receive letters just after that make them regret their actions.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in Mad (BSV - Williams, 1967 series) #150 (Oktober 1981)

The Defensers (Table of Contents: 17)

Dribble Across the Court Dept. / comic story / 5 pages (report information)

Script

Lou Silverstone (credited)

Pencils

Mort Drucker (credited, signed)

Inks

Mort Drucker (credited, signed)

Letters

typeset

Genre

humor; satire-parody

Characters

E.G. Marshall [as Lawrence Pressedham]; Robert Reed [as Kenny Pressedham]; Raymond Burr [as Perry Mason]; Polly Rowles [as Helen Donaldson]

Synopsis

In a parody of the television series "The Defenders," a father and son law firm lose all of their cases due to their arrogance and incompetence.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)

Yacht Flags for the Home (Table of Contents: 18)

Standards of Living Dept. / comic story / 2 pages (report information)

Script

George Gladir (sourced)

Pencils

Bob Clarke (credited) (signed as Clarke)

Inks

Bob Clarke (credited) (signed as Clarke)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Yacht style flags that proclaim various household events.

Reprints

• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)

Spy vs. Spy vs. Spy (Table of Contents: 19)

Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page (report information)

Script

Antonio Prohías (signed as A Prohias) (credited as Mr. Prohias)

Pencils

Antonio Prohías (signed as A Prohias) (credited as Mr. Prohias)

Inks

Antonio Prohías (signed as A Prohias) (credited as Mr. Prohias)

Genre

humor; spy

Characters

The Black Spy; The White Spy; The Gray Spy

Synopsis

Solving a jigsaw puzzle leads the two spies into the Gray Spy's trap; The Gray Spy traps the other two spies on a railroad crossing as a train approaches.

Reprints

• in Mad (EC, 2018 series) #34 (December 2023)

Indexer Notes

Credit is also in Morse Code as "By Prohias".

The Mad Guide to Astrology (Table of Contents: 20)

Proceed According to Planet Dept. / comic story / 4 pages (report information)

Script

Frank Jacobs (credited)

Pencils

Jack Rickard (credited) (signed as Rickard)

Inks

Jack Rickard (credited) (signed as Rickard)

Letters

typeset

Genre

humor; satire-parody

Characters

Elizabeth Taylor; Thomas E. Dewey; Harry S. Truman; Dean Martin; Edd Byrnes; Louella Parsons; Tuesday Weld; Ed Sullivan; Princess Grace Kelly; Frank Sinatra; Senator Barry Goldwater; Jimmy Hoffa; Quincy J. Aukwell; Zelda Aukwell

Synopsis

Satirical look at astrology and its dubious effect on life.

On a Summer's Afternoon (Table of Contents: 21)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (credited) (signed as D. Martin)

Pencils

Don Martin (credited) (signed as D. Martin)

Inks

Don Martin (credited) (signed as D. Martin)

Letters

typeset

Genre

humor

Synopsis

A wife tries to help a man conceal his extended stomach.

Reprints

• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)

The Lighter Side of Women (Table of Contents: 22)

Berg's-Eye View Dept. / comic story / 4 pages (report information)

Script

Dave Berg (credited as David Berg) (signed as David Berg)

Pencils

Dave Berg (credited as David Berg) (signed as David Berg)

Inks

Dave Berg (credited as David Berg) (signed as David Berg)

Letters

typeset

Genre

humor

Synopsis

Series of cartoons exploring the foibles of females.

Reprints

• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
• in Dave Berg's Mad Trash (EC, 1981 series) (1981)

A Child's Garden of Weeds (Table of Contents: 23)

Corn Poem Dept. / comic story / 3 pages (report information)

Script

Larry Siegel (credited)

Pencils

Joe Orlando (credited)

Inks

Joe Orlando (credited)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Classic poems adapted to reflect modern situations.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)

Indexer Notes

Poets represented are John McRot [John McCrae], John Masefink [John Masefield], Thomas Hoot [Thomas Hood], Henry W. Lungfellow [Henry Wadsworth Longfellow], Henry Wadsworth Lonsgswallow [Henry Wadsworth Longfellow], Robert W. Tsouris [Robert W. Service], Robert W. Servecorn [Robert W. Service], and Edgar A. Gassed [Edgar A. Guest].

A Mad Look at Travel (Table of Contents: 24)

Tour De Farce Dept. / comic story / 6 pages (report information)

Script

Don Reilly (credited)

Pencils

Bob Clarke (credited) (signed as Clarke)

Inks

Bob Clarke (credited) (signed as Clarke)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Contrasting travel in the nineteenth century and the twentieth century.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)

Because Owning Your Own Car Is One Headache After Another (Table of Contents: 25)

illustration / 1 page (report information)

Script

?

Pencils

Lester Krauss (photo)

Inks

Lester Krauss (photo)

Colors

Lester Krauss (photo)

Letters

typeset

Genre

satire-parody

Synopsis

Parody of Ford print ads; the hazards of car-ownership are outlined as a way to promote using taxis.

Indexer Notes

Back cover.

Mad Window Stickers (Table of Contents: 26) (Expand) /

More Trash from Mad / promo (ad from the publisher) / 1 page (report information)

[no title indexed] (Table of Contents: 27)

photo story / 1 page (report information)

Script

?

Pencils

? (photo)

Inks

? (photo)

Colors

? (photo)

Letters

typeset

First Line of Dialogue or Text

That's just the ticket - one of the many nuisances that prove you can't a-Ford to own a car.

Genre

humor; satire-parody

Synopsis

Parody of Ford Motor Company ads for fictitious Associated Taxi Companies of America.

Indexer Notes

back cover