(September 1963)

EC, 1952 Series
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Volume:
1
Price:
0.25 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Issue Notes

Parts of this issue are reprinted:

Buy Mad and Have a Ball (Table of Contents)

cover / 1 page (report information)

Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Colors:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor

Watch Out for This One (Table of Contents)

photo story / 1 page (report information)

Script:
?
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Genre:
humor
Synopsis:
Parody of Nationwide Insurance print ads; a man is crushed by a falling sign numeral and it is implied that an insurance company is doing it on purpose to increase policy sales.

Indexer Notes

Inside front cover.

Labels We Should've Seen (Table of Contents)

And the Brand Played On Dept. / photo story / 4 pages (report information)

Script:
Dick DeBartolo
Pencils:
Lester Krauss (photo)
Inks:
Lester Krauss (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Photos of commercial products with the labels altered to satirize the product.

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / comic story / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor
Synopsis:
Cartoons inserted into margins of random pages.

New Movie Monsters From Everyday Life (Table of Contents)

Horror Things By You Dept. / comic story / 3 pages (report information)

Script:
E. Nelson Bridwell
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
Horror movies centered on contemporary nuisances.

The Class Program (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
A performance of shadow puppets doesn't go as rehearsed.

On the Beach (Table of Contents)

Term Warfare Dept. / comic story / 2 pages (report information)

Script:
Phil Hahn
Pencils:
Jack Rickard (signed)
Inks:
Jack Rickard (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
NASA terminology applied to situations on the beach.

If Modern Comedians Performed For Civilizations of the Past (Table of Contents)

Jest in Time Dept. / comic story / 5 pages (report information)

Script:
Arnie Kogen
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Bob Hope; Bill Dana [as Jose Jimenez]; Jackie Mason; Dick Gregory; Jack E. Leonard
Synopsis:
Contemporary comedians do their stand-up act in historical situations.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The Black Spy uses a helicopter to steal the White Spy's secret plans.

The Lighter Side of Summer Camp (Table of Contents)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
Various four panel strips satirizing life at summer camp.

Another Brain Operation (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
A surgeon examines a patient's brain.

The Mad Plan for Beating TV Commercial Breaks (Table of Contents)

Stepping Away from the Pitch Dept. / comic story / 5 pages (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Various plans for doing things around the house in the space of a program commercial break.

Mad's Wonder Drugs for Common Teenage Ailments (Table of Contents)

A Cure for the Common Clod Dept. / comic story / 3 pages (report information)

Script:
Stan Hart
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
Drugs designed to counteract embarrassing situations endemic to post-pubescent life.

Off the Deep End (Table of Contents)

Oy-Vay All Boats Dept. / comic story / 1 page (report information)

Script:
Sergio Aragones
Pencils:
Jack Rickard (signed)
Inks:
Jack Rickard (signed)

Genre:
humor
Synopsis:
A man goes diving in the on-board pool of a luxury liner.

If Comic Strip Characters Behaved Like Real People (Table of Contents)

What Mortals These Fools Be Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Wally Wood
Inks:
Wally Wood
Letters:
typeset

Genre:
satire-parody
Characters:
Daddy Warbucks; Charlie Brown; Lucy Van Pelt; Snoopy; Linus Van Pelt; Dick Tracy; Pat Patton; Superman; Pogo Possum; Albert Alligator; Mandrake the Magician; Lothar; B.C.; Wiley; Maggie; Jiggs; Dennis Mitchell; Henry Mitchell; Alice Mitchell
Synopsis:
Fictional characters are placed in authentic situations and react in authentic fashion.
Reprints:

A Mad Look at Motorcycle Cops (Table of Contents)

Where's the Fire Dept. / comic story / 2 pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor
Synopsis:
Series of cartoons satirizing motorcycle police.

Spy Vs. Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias

Genre:
humor
Characters:
The Black Spy; The White Spy; The Gray Spy
Synopsis:
The Gray Spy traps the other spies burglarizing her safe.

Popular Scientific Mechanics (Table of Contents)

For Whom the Fools Tool Dept. / comic story / 7 pages (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of magazines like Popular Science and Popular Mechanics.

Indexer Notes

The feature label may have been a typo and may have been intended to read "For Whom the Fools Toll Dept."

A Domestic Scene (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
A woman gives her husband a hair cut.

Just For the Record (Table of Contents)

promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Synopsis:
Advertisement for the Mad annual "The Worst From Mad" and the 33.3 RPM record included with each copy.

Indexer Notes

Inside back cover.

Announcing the All-New 1963 3/4 Edsel (Table of Contents)

photo story / 1 page (report information)

Script:
?
Pencils:
? [as Swedowsky & Weiss] (photo)
Inks:
? [as Swedowsky & Weiss] (photo)
Colors:
? [as Swedowsky & Weiss] (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of Edsel print ads; While the ad copy extols the virtues of the 1963 Edsel station wagon, the vehicle pictured is a Ford wagon from the early part of the twentieth century.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Buy Mad and Have a Ball
  2. 1. Watch Out for This One
  3. 2. Labels We Should've Seen
    And the Brand Played On Dept.
  4. 3. Drawn Out Dramas
    Marginal Thinking Dept.
  5. 4. New Movie Monsters From Everyday Life
    Horror Things By You Dept.
  6. 5. The Class Program
    Don Martin Dept.
  7. 6. On the Beach
    Term Warfare Dept.
  8. 7. If Modern Comedians Performed For Civilizations of the Past
    Jest in Time Dept.
  9. 8. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  10. 9. The Lighter Side of Summer Camp
    Berg's Eye View Dept.
  11. 10. Another Brain Operation
    Don Martin Dept.
  12. 11. The Mad Plan for Beating TV Commercial Breaks
    Stepping Away from the Pitch Dept.
  13. 12. Mad's Wonder Drugs for Common Teenage Ailments
    A Cure for the Common Clod Dept.
  14. 13. Off the Deep End
    Oy-Vay All Boats Dept.
  15. 14. If Comic Strip Characters Behaved Like Real People
    What Mortals These Fools Be Dept.
  16. 15. A Mad Look at Motorcycle Cops
    Where's the Fire Dept.
  17. 16. Spy Vs. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  18. 17. Popular Scientific Mechanics
    For Whom the Fools Tool Dept.
  19. 18. A Domestic Scene
    Don Martin Dept.
  20. 19. Just For the Record
  21. 20. Announcing the All-New 1963 3/4 Edsel
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne