Mad
#96
(July 1965)
EC,
1952 Series
- Volume
- 1
- Price
- 0.30 USD
- Pages
- 52
- Indicia Frequency
- monthly except February, May, August and November
- On-sale Date
- 1965-05-18 ?
- Indicia / Colophon Publisher
- E.C. Publications Inc.
- Editing
- Al Feldstein (credited) (editor)
Issue Notes
On-sale date from 1965 Periodicals, Copyright Office, Library of Congress.
Special "Middle-of-the-Road" Issue
cover / 1 page
- Pencils
- Norman Mingo (signed)
- Inks
- Norman Mingo (signed)
- Colors
- Norman Mingo (signed)
- Letters
- typeset
- Genre
- humor
- Characters
- Alfred E. Neuman
- Synopsis
- Part of a highway maintenance team, Alfred paints the black asphalt around the white center line.
- Reprints
-
in Mad (BSV - Williams, 1967 series) #75 (Juli 1975) -
in Mad (EC, 1952 series) #479 (July 2007)
-
Substandard Brands, Inc.
Department of the Inferior Dept. / comic story / 3 pages
- Script
- Ronald Axe; Sol Weinstein
- Pencils
- Bob Clarke (signed)
- Inks
- Bob Clarke (signed)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Consumer products, parodying then current ad campaigns, which are blatantly and proudly inferior.
The Man From A.U.N.T.I.E.
Hollarin' Uncle Dept. / comic story / 6 pages
- Genre
- satire-parody
- Characters
- Robert Vaughn [as Napoleon Polo]; David McCallum [as Ilya Nutcrackin]; Leo G. Carroll [as The Boss]; Sean Connery [as James Bond]
- Synopsis
- In a parody of the series The Man From U.N.C.L.E., two secret agents wander through a semi-serious plot trying to track down the head of a rival spy organization.
- Reprints
Indexer Notes
Antonio Prohias's The White Spy makes several cameo appearances in this story.
On the Job
Don Martin Dept. / comic story / 1 page
- Genre
- humor
- Synopsis
- A construction worker accidentally eats one of his tools for lunch.
- Reprints
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
Drawn Out Dramas
Marginal Thinking Dept. / cartoon / 0 pages
- Genre
- humor
Indexer Notes
Cartoons drawn into the margins of random pages.
Baseball Foto-Plays
Out of Left Field Dept. / photo story / 3 pages
- Script
- Arnie Kogen
- Pencils
- ? (photo)
- Inks
- ? (photo)
- Letters
- typeset
- Genre
- humor; sports
- Synopsis
- Wire photos of Major League Baseball action are given humorous dialogue.
Indexer Notes
Among the recognizable players are Yogi Berra, Casey Stengel, Roger Maris and Mickey Mantle, as well as actress Doris Day.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy
- Synopsis
- The White Spy tricks the Black Spy with a flying serum.
Unspoken Messages in TV Commercials
Sponsor Speak With Forked Tongue Dept. / comic story / 2 pages
- Genre
- satire-parody
- Synopsis
- Footnoting dialogue in commercials to reveal hidden facts about the product.
- Reprints
- in Mad Follies (EC, 1963 series) #5 (1967)
- in Mad Special [Mad Super Special] (EC, 1970 series) #40 (Fall 1982)
-
Show Biz Celebrities in Ordinary Life Situations
Off But Still "On" Dept. / comic story / 3 pages
- Genre
- satire-parody
- Characters
- Bing Crosby; Garry Moore; Phil Silvers; Judy Garland; Margaret Rutherford; Frank Sinatra; Dean Martin; Sammy Davis Jr.
- Synopsis
- Ordinary situations made unusual by the participation of a celebrity.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy
- Synopsis
- The Black Spy lures the White Spy into a trap with a promise of stardom.
Today's Typical "Sales & Promotional" Gimmicks
Previews of Drumming-Up Attractions Dept. / comic story / 5 pages
- Genre
- satire-parody
- Synopsis
- Examples of sales promotions of dubious value.
Mad's Seed and Garden Catalog
Hoe-Hum Dept. / comic story / 3 pages
- Genre
- satire-parody
- Synopsis
- A garden supply catalog with bizarre plants and garden implements of dubious value.
The Lighter Side of the Boss
Berg's-Eye View Dept. / comic story / 4 pages
- Genre
- satire-parody; humor
- Synopsis
- Satire of various people and their relationships with their boss at work.
- Reprints
- in Mad Follies (EC, 1963 series) #5 (1967)
- in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
- in Dave Berg's Mad Trash (EC, 1981 series) (1981)
-
Indexer Notes
On page one, a note is clipped to the top of the page, allegedly from Publisher William Gaines, instructing Editor Al Feldstein to fire Artist Dave Berg. On page three, there is one sequence where the boss of a multi-million dollar business complains about an employee spending fifty-five cents on a long distance phone call. The boss is a caricature of William Gaines and the sequence satirizes one of Gaines' famous personality quirks.
In Injun Territory
Don Martin Dept. / comic story / 1 page
- Genre
- humor
- Synopsis
- A settler escapes two disguised Indian warriors with the aid of his horse.
- Reprints
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
TV Commercial Aids
Out! Damned Spot! Dept. / comic story / 3 pages
- Genre
- humor
- Synopsis
- Devices designed to make television viewing more enjoyable.
- Reprints
- in Mad Follies (EC, 1963 series) #5 (1967)
- in Mad Special [Mad Super Special] (EC, 1970 series) #40 (Fall 1982)
- in Mad (EC, 2018 series) #35 (February 2024)
-
Indexer Notes
The caricature of Cary Grant on the television screen on page 2 is by Mort Drucker.
Spy Vs. Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy; The Gray Spy
- Synopsis
- The Black and White Spies try to rescue the Gray Spy, who is trapped in a runaway carriage.
Crazy Fists
Socko B.O. Dept. / comic story / 7 pages
- Script
- Dick DeBartolo
- Pencils
- Mort Drucker (signed)
- Inks
- Mort Drucker (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- Bette Davis; George Hamilton; Keenan Wynn; Audrey Hepburn; Buddy Hackett; Walter Cronkite; Don Knotts
- Synopsis
- In a satire of the "boxing movie" genre, a youth gives up his ambitions to become a musician in order to make a living as a professional boxer.
- Reprints
- in Mad Follies (EC, 1963 series) #5 (1967)
-
The Indignant Husband
Don Martin Dept. / comic story / 1 page
- Genre
- humor
- Synopsis
- A man paints uncomplimentary graffiti about his wife.
- Reprints
- in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974) - in Mad Special [Mad Super Special] (EC, 1970 series) #50 (Spring 1985)
- in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)
-
The Harvest We Shall Reap From the Super-Patriots' Methods of Exposing "Communist Plotters" in America
Mad Fold-In / illustration / 1 page
- Genre
- satire-parody; humor
- Synopsis
- A warning about political extremism in the United States.
Indexer Notes
Inside back cover.
Let's Kill Off Ridiculous Ad Campaigns
illustration / 1 page
- Script
- ?
- Pencils
- Irving Schild (photo)
- Inks
- Irving Schild (photo)
- Colors
- Irving Schild (photo)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Parody of Kellogg's cereal print ads; A man eats corn flakes from the mouth of a Sousaphone for no reason other than to draw attention to the cereal.
- Reprints
- in Mad (EC, 2018 series) #35 (February 2024)
-
Editing
Related Scans
Series Information
Table of Contents
-
0.
Special "Middle-of-the-Road" Issue
-
1.
Substandard Brands, Inc.
Department of the Inferior Dept. -
2.
The Man From A.U.N.T.I.E.
Hollarin' Uncle Dept. -
3.
On the Job
Don Martin Dept. -
4.
Drawn Out Dramas
Marginal Thinking Dept. -
5.
Baseball Foto-Plays
Out of Left Field Dept. -
6.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
7.
Unspoken Messages in TV Commercials
Sponsor Speak With Forked Tongue Dept. -
8.
Show Biz Celebrities in Ordinary Life Situations
Off But Still "On" Dept. -
9.
Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
10.
Today's Typical "Sales & Promotional" Gimmicks
Previews of Drumming-Up Attractions Dept. -
11.
Mad's Seed and Garden Catalog
Hoe-Hum Dept. -
12.
The Lighter Side of the Boss
Berg's-Eye View Dept. -
13.
In Injun Territory
Don Martin Dept. -
14.
TV Commercial Aids
Out! Damned Spot! Dept. -
15.
Spy Vs. Spy Vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
16.
Crazy Fists
Socko B.O. Dept. -
17.
The Indignant Husband
Don Martin Dept. -
18.
The Harvest We Shall Reap From the Super-Patriots' Methods of Exposing "Communist Plotters" in America
Mad Fold-In -
19.
Let's Kill Off Ridiculous Ad Campaigns
This issue was modified by, among others
- Katie
- mcomics
- Steve Coates
- Igor Dybzinski
- Gregory Fischer
- Katy Hayhurst
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