(April 1966)

EC, 1952 Series
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Volume:
1
Price:
0.30 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Issue Notes

Parts of this issue are reprinted:

The Second Annual "You'll Go 'Ape' Issue of Mad" Issue of Mad (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
An orangutan gets the better of Alfred.

Some Mad Suggestions for Other 'Ridiculous Ad Images' (Table of Contents)

Put "Camp" in Your Campaign Dept. / comic story / 2 pages (report information)

Script:
Phil Hahn; Jack Hanrahan
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
The Esso/Humble Tiger
Synopsis:
Endless variations on the Esso/Humble Oil ad campaign designed to sell other products.

In the Delicatessen (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin
Inks:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
A customer accuses a deli clerk of cheating her.

BrandXed (Table of Contents)

Up-Chuck Dept. / comic story / 5 pages (report information)

Script:
Lou Silverstone
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
Chuck Conners [as Jason McNutt]; David Janssen [as Dr. Richard Kimble]
Synopsis:
Parody of the TV series "Branded"; a dishonorably discharged cavalry officer roams the west and gets punched a lot.

Achieving Personal Success in Crime (Table of Contents)

The Great Mail Robbery Dept. / comic story / 2 pages (report information)

Script:
Tom Koch
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
Educational pamphlet on how to be a better criminal.

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

The Lighter Side of Elementary School (Table of Contents)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
The trials and tribulations of attending elementary school are examined.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The two spies engage in a boxing match.

National Perspirer (Table of Contents)

Ecchtra! Ecchtra! Heave All About It Dept. / comic story / 5 pages (report information)

Script:
Larry Siegel
Pencils:
Al Jaffee
Inks:
Al Jaffee
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of supermarket tabloids; Sensational and lurid news articles are accompanied by sensational and lurid illustrations.

Indexer Notes

On page three, the picture of the publisher of the National Perspirer is a caricature of fellow Mad artist Dave Berg.

Mad's "Lifetime - - People" Chart (Table of Contents)

Declaration of Dependence Dept. / comic story / 2 pages (report information)

Script:
Frank Jacobs
Pencils:
?
Inks:
?
Letters:
typeset

Genre:
satire-parody
Synopsis:
A chart of people who affect a person's life at different ages.
Reprints:

In the Optometrist's Waiting Room (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
An obese woman sits on a man because she can't see him.

ABC TV's Wide World of Sports (Table of Contents)

Athlete's Feat Dept. / comic story / 5 pages (report information)

Script:
Al Jaffee
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Characters:
Jim McKay; Chris Schenkel; Bill Fleming
Synopsis:
Anthology sports program showing highlights of unusual sporting events.

New Board Games We'd Really Like to See (Table of Contents)

Move Ahead 3 Pages Dept. / comic story / 3 pages (report information)

Script:
Patrick McGivern
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
New board games that accurately reflect the annoyances of modern urban living.

In the Haberdashery (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man tries on a very large coat.

The Typical Luxury Apartment House Ad (Table of Contents)

A New Lease on Strife Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
A glowing ad for an apartment house contrasted with the many blemishes the ad doesn't mention.

Boy Scouts Vs. Little Old Ladies (Table of Contents)

On My Honor, I Will Be a Pest Dept. / comic story / 2 pages (report information)

Script:
Don Edwing
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.

Genre:
humor
Synopsis:
Series of examples of Boy Scouts helping little old ladies, whether they want the help or not.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The White Spy thinks the Black Spy has died.

Bubby Lake Missed (by a mile) (Table of Contents)

Crazy Otto Dept. / comic story / 6 pages (report information)

Script:
Stan Hart
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
Carol Linley [as Mrs. Lake]; Lawrence Olivier [as Superintendent Nuthouse]; Keir Dullea [as Mr. Lake]; Noel Coward [as Oscar]; Otto Preminger
Synopsis:
Parody of the film "Bunny Lake Is Missing"; A mother desperately searches for her missing daughter, with no help from her creepy husband, an idiot police officer or the egomaniacal director of the film.

Indexer Notes

Jiggs of the comic strip "Bringing Up Father" appears in a crowd scene on page 3. Charlie Brown of the comic strip "Peanuts" appears amid a shelf of dolls on page 4.

How You Too Can Make a Fortune in the Booming Ski Business (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Suggested money-making opportunity connected with the ski industry.

Indexer Notes

Inside back cover.

The Television Studio (Table of Contents)

cartoon / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
humor
Synopsis:
The reason why color television studio personnel and black and white television studio personnel are segregated.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. The Second Annual "You'll Go 'Ape' Issue of Mad" Issue of Mad
  2. 1. Some Mad Suggestions for Other 'Ridiculous Ad Images'
    Put "Camp" in Your Campaign Dept.
  3. 2. In the Delicatessen
    Don Martin Dept.
  4. 3. BrandXed
    Up-Chuck Dept.
  5. 4. Achieving Personal Success in Crime
    The Great Mail Robbery Dept.
  6. 5. Drawn Out Dramas
    Marginal Thinking Dept.
  7. 6. The Lighter Side of Elementary School
    Berg's Eye View Dept.
  8. 7. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  9. 8. National Perspirer
    Ecchtra! Ecchtra! Heave All About It Dept.
  10. 9. Mad's "Lifetime - - People" Chart
    Declaration of Dependence Dept.
  11. 10. In the Optometrist's Waiting Room
    Don Martin Dept.
  12. 11. ABC TV's Wide World of Sports
    Athlete's Feat Dept.
  13. 12. New Board Games We'd Really Like to See
    Move Ahead 3 Pages Dept.
  14. 13. In the Haberdashery
    Don Martin Dept.
  15. 14. The Typical Luxury Apartment House Ad
    A New Lease on Strife Dept.
  16. 15. Boy Scouts Vs. Little Old Ladies
    On My Honor, I Will Be a Pest Dept.
  17. 16. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  18. 17. Bubby Lake Missed (by a mile)
    Crazy Otto Dept.
  19. 18. How You Too Can Make a Fortune in the Booming Ski Business
    Mad Fold-In
  20. 19. The Television Studio
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne