(December 1967)

EC, 1952 Series
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Volume:
1
Price:
0.30 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Issue Notes

Parts of this issue are reprinted:

We Don't Try Very Hard (Table of Contents)

cover / 1 page (report information)

Pencils:
?
Inks:
?
Colors:
?
Letters:
typeset

Genre:
satire-parody

Indexer Notes

Button is a parody of the then-current Avis Car Rental advertising campaign: "We're number 2, but we try harder".

Star Blecch (Table of Contents)

Waste of Space Dept. / comic story / 5 pages (report information)

Script:
Dick DeBartolo
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
William Shatner [as Captain Kook]; Leonard Nimoy [as Mr. Spook]; DeForrest Kelley [as Dr. BeCoy]; Nichelle Nichols [as the phone operator]
Synopsis:
Parody of the TV series "Star Trek"; An intrepid but incompetent crew of space explorers tries to combat a plague ravaging a planetary population.

Indexer Notes

The leader of the planetary council is drawn in the style of Mad artist Don Martin. Charlie Brown makes a cameo flying a kite in deep space.

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

When the Hertz-Avis Rivalry Really Gets Out of Hand (Table of Contents)

2 Against 1 Dept. / photo story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Ads for Hertz and Avis Car Rental companies devolve into name-calling.
Reprints:

In a Super Market (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man shopping in a grocery story keeps causing accidents.

TV Coverage of an Off-Year Election (Table of Contents)

Poll-Bearers Dept. / comic story / 3 pages (report information)

Script:
Dick DeBartolo
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
satire-parody
Synopsis:
A network news department tries to make a non-Presidential election interesting.

Mad Mintlies (Table of Contents)

Phrasing a Coin Dept. / comic story / 1 page (report information)

Script:
William Garvin
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Coins and paper money that reflect specific situations by the pictures engraved on them.

The Evolution of Dating (Table of Contents)

Labor of Love Dept. / comic story / 7 pages (report information)

Script:
Larry Siegel
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
Comparisons of dating rituals from three distinct eras.

Protest Buttons Through History (Table of Contents)

Pins and Needles Dept. / comic story / 2 pages (report information)

Script:
Stan Hart
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Modern protest label buttons whose slogans have a historical context.

A Portfolio of Mad Blooming-Idiosyncrasies (Table of Contents)

Flowery Language Dept. / comic story / 3 pages (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias
Letters:
typeset

Genre:
humor
Synopsis:
Different terms illustrated by types of flowers.

Prodigy (Table of Contents)

Rapping the Gifted Dept. / comic story / 5 pages (report information)

Script:
Stan Hart
Pencils:
Joe Orlando
Inks:
Joe Orlando
Letters:
typeset

Genre:
satire-parody
Synopsis:
A niche magazine aimed at young geniuses.

The Lighter Side of Young Marrieds (Table of Contents)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
A satirical look at couples just beginning married life.

Mad's Pictoral Political Dictionary (Table of Contents)

Glossary Prints Dept. / photo story / 2 pages (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Characters:
Lyndon Johnson; Claudia "Lady Bird" Johnson; Robert Kennedy; Alfred E. Neuman
Synopsis:
Real life photos ironically juxtaposed with common phrases.

Grim Pix (Table of Contents)

Car Sick Dept. / comic story / 6 pages (report information)

Script:
Dick DeBartolo
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
James Garner [as Pete Arrogant]; Yves Montand [as Jean-Beware Sadiste]; Brian Bedford [as Gott Stardded]; Jessica Walter [as Pat Stardded]
Synopsis:
Parody of the film "Grand Prix"; Three arrogant race car drivers compete against each other to see who can win the most races and bed the most women.

Mad's Modern Believe It or Nuts (Table of Contents)

Behind the Odd-Ball Dept. / comic story / 1 page (report information)

Script:
Arnie Kogen
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Characters:
Johnny Carson
Synopsis:
Parody of the comic panel "Ripley's Believe It Or Not"; Examples of unusual occurrences and odd people.

What Is One of the Really Exciting Possibilities of a Psychedelic "Trip"? (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Commentary on the ultimate consequences of experimenting with hallucinogenic substances.

Indexer Notes

Inside back cover.

Isn't That Yul Brynner Behind Those Fister Glints? (Table of Contents)

illustration / 1 page (report information)

Script:
?
Pencils:
Irving Schild (photo)
Inks:
Irving Schild (photo)
Colors:
Irving Schild (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of Foster Grant sunglasses print ads; A big star can safely perform embarrassing acts behind the anonymity provided by Fister Glint sunglasses.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. We Don't Try Very Hard
  2. 1. Star Blecch
    Waste of Space Dept.
  3. 2. Drawn Out Dramas
    Marginal Thinking Dept.
  4. 3. When the Hertz-Avis Rivalry Really Gets Out of Hand
    2 Against 1 Dept.
  5. 4. In a Super Market
    Don Martin Dept.
  6. 5. TV Coverage of an Off-Year Election
    Poll-Bearers Dept.
  7. 6. Mad Mintlies
    Phrasing a Coin Dept.
  8. 7. The Evolution of Dating
    Labor of Love Dept.
  9. 8. Protest Buttons Through History
    Pins and Needles Dept.
  10. 9. A Portfolio of Mad Blooming-Idiosyncrasies
    Flowery Language Dept.
  11. 10. Prodigy
    Rapping the Gifted Dept.
  12. 11. The Lighter Side of Young Marrieds
    Berg's Eye View Dept.
  13. 12. Mad's Pictoral Political Dictionary
    Glossary Prints Dept.
  14. 13. Grim Pix
    Car Sick Dept.
  15. 14. Mad's Modern Believe It or Nuts
    Behind the Odd-Ball Dept.
  16. 15. What Is One of the Really Exciting Possibilities of a Psychedelic "Trip"?
    Mad Fold-In
  17. 16. Isn't That Yul Brynner Behind Those Fister Glints?
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne