(April 1968)

EC, 1952 Series
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Volume:
1
Price:
0.30 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Turn On, Tune In, Drop Dead (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)
Letters:
Norman Mingo

Genre:
humor
Characters:
Alfred E. Neuman

Indexer Notes

Cover is a parody of Dr. Timothy Leary's famous admonition "Tune in, turn on, drop out".

[no title indexed] (Table of Contents)

Letters Dept. / letters page / 1.33 pages (report information)

Script:
Jerry DeFuccio ?
Letters:
typeset

Indexer Notes

Among the letters are ones from the singing group The Doodletown Pipers, and Martin Landau and Barbara Bain of Mission: Impossible, accompanied by photos.

In The Out Exit (Table of Contents)

Belle, Book and Vandals Dept. / comic story / 7 pages (report information)

Script:
Stan Hart
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Sandy Dennis [as Miss Parrot]; Roy Poole [as Mr. McHate]; Eileen Heckart [as Miss Pastorfield]; Patrick Bedford [as Mr. Barringer]; Sorrell Booke [as Dr. Bested]; James Franciscus [as Mr. Nudnik]; Sidney Portier [as Mr. Thackeray]
Synopsis:
Parody of the film "Up The Down Staircase"; An idealistic teacher attempts to teach in a crime-ridden inner city school.
Reprints:

Pro Football (Table of Contents)

Passing the Buck Dept. / comic story / 3 pages (report information)

Script:
Larry Siegel
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
satire-parody
Characters:
Frank Gifford [as Frank Gifted]; Pete Rozelle [as Pete Doughsmell]
Synopsis:
A former football player turned announcer narrates a comparison of pro football in its infancy with contemporary pro football.
Reprints:

Don Martin Looks At Frogs (Table of Contents)

Don Martin Dept. / comic story / 4 pages (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A series of humorous incidents involving frogs.
Reprints:

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

TV Shows...Re-Cast (Table of Contents)

The Fault Is In Our Stars Dept. / photo story / 2 pages (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
humor
Characters:
Hugh Hefner; Dean Martin; Zsa-Zsa Gabor; Muhammed Ali; The U.S. Supreme Court [Earl Warren; Abe Fortas; Thurgood Marshall; Byron White; Hugo Black; William Brennan; William Douglas; Potter Stewart; John Marshall Harlan]; Alfred E. Neuman
Synopsis:
Placing current television series titles under photos of actual people for ironic context.

The Lighter Side of Fear (Table of Contents)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
Satirical look at what people fear and how they deal with that fear.

Mad Valentines to Celebrities (Table of Contents)

Heart-Burns Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Jack Rickard
Inks:
Jack Rickard
Letters:
typeset

Genre:
satire-parody
Characters:
H. Rap Brown; Joey Bishop; The Beatles [John Lennon; Paul McCartney; George Harrison; Ringo Starr]; Allen Burke; Joe Pyne; Dr. Timothy Leary; Charles DeGaulle; Twiggy; Princess Lee Radziwell; Michelangelo Antonioni
Synopsis:
Valentine's Day cards aimed specifically at certain celebrities.

Mission: Ridiculous (Table of Contents)

To Scheme the Impossible Scheme Dept. / comic story / 7 pages (report information)

Script:
Dick DeBartolo
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Peter Graves [as Mr. Phelts]; Greg Morris [as Blarney]; Peter Lupus [as Billy]; Martin Landau [as Bowling]; Barbara Bain [as Synonym]
Synopsis:
Parody of the TV series "Mission: Impossible"; a team of secret agents try to retrieve stolen microfilm in the most suspicious way possible.
Reprints:

The Advantages of the Suburbs For Kids (Table of Contents)

City's Limit Dept. / comic story / 3 pages (report information)

Script:
Larry Siegel
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
humor
Synopsis:
A comparison of urban life versus suburban life for raising children.
Reprints:

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias
Inks:
Antonio Prohias

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The White Spy steals the Black Spy's piggy bank.

Mad's Snappy Answers To Stupid Questions (Table of Contents)

Put Your Funny Where Your Mouth Is Dept. / comic story / 3 pages (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee
Inks:
Al Jaffee
Letters:
typeset

Genre:
humor
Synopsis:
Obtuse questions draw sarcastic responses in every day situations. The feature even provides a blank for the reader to provide a sarcastic response.
Reprints:

Hippie Magazine (Table of Contents)

Turn On, Tune In, Drop Dead Dept. / comic story / 7 pages (report information)

Script:
Arnie Kogen
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
A niche magazine for hippies.
Reprints:

Indexer Notes

One of the features of the magazine is a parody of the Peanuts book "Happiness is...", entitled "Uptight Is...", featuring the Peanuts cast recast as hippies.

The New Back-Scratcher (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A harried husband uses his plastic back-scratcher in a manner not originally intended by the manufacturer.
Reprints:

What Is the Worst Threat to Recovery Hospital Patients Can Suffer? (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Sticker shock may be the worst shock of all.

Indexer Notes

Inside back cover.

The 100mm Cigarette (Table of Contents)

Mad's Great Moments in Industry / illustration / 1 page (report information)

Script:
?
Pencils:
Irving Schild (photo)
Inks:
Irving Schild (photo)
Colors:
Irving Schild (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Mad's reaction to the cigarette industry's introduction of the 100mm cigarette.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Turn On, Tune In, Drop Dead
  2. 1. [no title indexed]
    Letters Dept.
  3. 2. In The Out Exit
    Belle, Book and Vandals Dept.
  4. 3. Pro Football
    Passing the Buck Dept.
  5. 4. Don Martin Looks At Frogs
    Don Martin Dept.
  6. 5. Drawn Out Dramas
    Marginal Thinking Dept.
  7. 6. TV Shows...Re-Cast
    The Fault Is In Our Stars Dept.
  8. 7. The Lighter Side of Fear
    Berg's Eye View Dept.
  9. 8. Mad Valentines to Celebrities
    Heart-Burns Dept.
  10. 9. Mission: Ridiculous
    To Scheme the Impossible Scheme Dept.
  11. 10. The Advantages of the Suburbs For Kids
    City's Limit Dept.
  12. 11. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  13. 12. Mad's Snappy Answers To Stupid Questions
    Put Your Funny Where Your Mouth Is Dept.
  14. 13. Hippie Magazine
    Turn On, Tune In, Drop Dead Dept.
  15. 14. The New Back-Scratcher
    Don Martin Dept.
  16. 15. What Is the Worst Threat to Recovery Hospital Patients Can Suffer?
    Mad Fold-In
  17. 16. The 100mm Cigarette
    Mad's Great Moments in Industry
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne