(July 1968)

EC, 1952 Series
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Volume:
1
Price:
0.35 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)

Genre:
humor
Characters:
Alfred E. Neuman

One Day at the Beach (Table of Contents)

comic story / 1 page (report information)

Script:
Sergio Aragones
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Colors:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
A surfer proves to be more graceful on the water than out of it.

Indexer Notes

Inside front cover.

[no title indexed] (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Jerry DeFuccio ?
Letters:
typeset

Indexer Notes

Among the letters of comment are letters from CBS Sports commentator Frank Gifford and future comedian Rick Moranis.

Blue-Eyed Kook (Table of Contents)

Escape-Goat Dept. / comic story / 6 pages (report information)

Script:
Stan Hart
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Paul Newman [as Kook]; George Kennedy [as Stagline]; Strother Martin [as Captain]; Lou Antonio [as Koko]; Morgan Woodward [as Boss Godfrey]; Jo Van Fleet [as Mama]; Joy Harmon [as the girl washing her car]
Synopsis:
Parody of the film "Cool Hand Luke"; a disaffected man ends up in a southern chain gang where he rebels against everything and everybody.

The Mad Hate Book II (Table of Contents)

Vex Education Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee
Inks:
Al Jaffee
Letters:
typeset

Genre:
humor
Synopsis:
Examples of how life conspires to ruin your day.

A Mad Peek Behind the Scenes at the Post Office (Table of Contents)

Inside-Ouch! Dept. / comic story / 2 pages (report information)

Script:
Larry Siegel
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
satire-parody
Synopsis:
A satirical look at the inner workings of your local postal station.

Mother's Day Cards Down Through History (Table of Contents)

Mom's the Word Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Mother's Day cards from various historical figures to their mothers.

Highway Ribbery (Table of Contents)

promo (ad from the publisher) / 1 page (report information)

Script:
?
Pencils:
Sergio Aragones
Inks:
Sergio Aragones
Letters:
typeset

Indexer Notes

Advertisement for the latest Mad Annual, with illustrations of how to use the included stickers.

The Lighter Side of Driving (Table of Contents)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
humor
Synopsis:
The trials and tribulations of driving.
Reprints:

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

Mad's 1968 Political Olympics (Table of Contents)

comic story / 2 pages (report information)

Script:
Larry Siegel
Pencils:
Jack Rickard
Inks:
Jack Rickard
Letters:
typeset

Genre:
satire-parody
Synopsis:
A sporting festival with events geared to familiar political acts.

Mad's Simplified A B C Method of Bulling Your Way Through Final Exams (Table of Contents)

Phoney-Answering Service Dept. / illustration / 3 pages (report information)

Script:
Tom Koch
Letters:
typeset

Genre:
satire-parody
Synopsis:
A list of essay answers with fill-in-the-blank sections to adapt the answers to various subjects.

While Strolling Through the City (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man and a woman strolling down the street notice businesses with descriptive street signs.

A Mad Public Service (Table of Contents)

Vital Feature Dept. / photo story / 1 page (report information)

Script:
?
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A letter to a youth who has run away to become a hippie.

Jobs On the Fringe of Show Business (Table of Contents)

Way Off-Broadway Dept. / comic story / 2 pages (report information)

Script:
Dick DeBartolo
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
Examples of dreams of show business stardom that didn't quite pan out.

Some Mad Articles You Never Got to See (Table of Contents)

Eccccch-Traneous Matter Dept. / comic story / 8 pages (report information)

Script:
Frank Jacobs
Pencils:
Paul Coker Jr.; Bob Clarke; Mort Drucker; Jack Davis; Joe Orlando; Dave Berg; George Woodbridge
Inks:
Paul Coker Jr.; Bob Clarke; Mort Drucker; Jack Davis; Joe Orlando; Dave Berg; George Woodbridge
Letters:
typeset

Genre:
humor
Synopsis:
The first pages of features previously rejected by the editors.

On the Road With Sergio Aragones (Table of Contents)

High Yock-Tane Dept. / cartoon / 2 pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor
Synopsis:
A series of cartoons satirizing highway driving.

The "Great Society" Alphabet Book (Table of Contents)

Capitol Letters Dept. / photo story / 5 pages (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Every letter of the alphabet is juxtaposed with a picture of modern live and a simple verse outlining the hypocrisy of Lyndon Johnson's "Great Society" in comparison.

What Is the One Thing Most School Dropouts Are Sure to Become? (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
satire-parody
Synopsis:
A warning that dropping out of school might be a one-way ticket to Vietnam.

Indexer Notes

Inside back cover.

A Modern Cinderella (Table of Contents)

comic story / 1 page (report information)

Script:
Jack Kent
Pencils:
Jack Rickard (signed)
Inks:
Jack Rickard (signed)
Colors:
Jack Rickard (signed)
Letters:
typeset

Genre:
humor
Synopsis:
The Cinderella story is updated for the sixties.
Reprints:

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. [no title indexed]
  2. 1. One Day at the Beach
  3. 2. [no title indexed]
    Letters Dept.
  4. 3. Blue-Eyed Kook
    Escape-Goat Dept.
  5. 4. The Mad Hate Book II
    Vex Education Dept.
  6. 5. A Mad Peek Behind the Scenes at the Post Office
    Inside-Ouch! Dept.
  7. 6. Mother's Day Cards Down Through History
    Mom's the Word Dept.
  8. 7. Highway Ribbery
  9. 8. The Lighter Side of Driving
    Berg's Eye View Dept.
  10. 9. Drawn Out Dramas
    Marginal Thinking Dept.
  11. 10. Mad's 1968 Political Olympics
  12. 11. Mad's Simplified A B C Method of Bulling Your Way Through Final Exams
    Phoney-Answering Service Dept.
  13. 12. While Strolling Through the City
    Don Martin Dept.
  14. 13. A Mad Public Service
    Vital Feature Dept.
  15. 14. Jobs On the Fringe of Show Business
    Way Off-Broadway Dept.
  16. 15. Some Mad Articles You Never Got to See
    Eccccch-Traneous Matter Dept.
  17. 16. On the Road With Sergio Aragones
    High Yock-Tane Dept.
  18. 17. The "Great Society" Alphabet Book
    Capitol Letters Dept.
  19. 18. What Is the One Thing Most School Dropouts Are Sure to Become?
    Mad Fold-In
  20. 19. A Modern Cinderella
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne