Mad #124
(January 1969)

EC, 1952 Series
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Volume
1
Price
0.35 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
On-sale Date
1968-11-12
Indicia / Colophon Publisher
E.C. Publications Inc.
Printer
Printed in the U.S.A.
Editing
Al Feldstein (credited) (editor); Jerry De Fuccio (credited) (associate editor); Nick Meglin (credited) (associate editor)

Issue Notes

On-sale date from 1968 Periodicals, Copyright Office, Library of Congress.
Parts of this issue are reprinted:

In This Issue: Rosemia's Boo-Boo (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed as Norman Mingo)
Inks
Norman Mingo (signed as Norman Mingo)
Colors
Norman Mingo (signed as Norman Mingo)
Letters
typeset

Genre
satire-parody
Characters
Alfred E. Neuman; Mia Farrow [as Rosemia]; John Cassavetes [as Guy]; Sidney Blackmer [as Roman]; Ruth Gordon [as Minnie]

The Magic Spell (Table of Contents: 1)

comic story / 1 page (report information)

Script
Al Jaffee
Pencils
Jack Rickard
Inks
Jack Rickard
Colors
Jack Rickard
Letters
typeset

Genre
humor
Synopsis
A princess kisses a frog and gets an unexpected result.
Reprints

Indexer Notes

Inside front cover.

Haunted by the Ghost of Christmas Presents? (Table of Contents: 2) (Expand) /

promo (ad from the publisher) / 1 page (report information)

Rosemia's Boo-Boo (Table of Contents: 3)

Laying a Deviled Egg Dept. / comic story / 7 pages (report information)

Script
Arnie Kogen
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Mia Farrow [as Rosemia Goodhouse]; John Cassavetes [as Sy Goodhouse]; Elisha Cook [as the realtor]; Maurice Evans [as Hatch]; Victoria Vetri [as Teary]; Sidney Blackmer [as Roman]; Ruth Gordon [as Millie]; Ralph Bellamy [as the quack]
Synopsis
In a parody of the film "Rosemary's Baby," a young couple moves into an apartment building filled with sinister people. Soon the pregnant woman fears her baby may be Satan's child.
Reprints

Indexer Notes

Mort Drucker puts Frank Sinatra (Mia Farrow's husband at the time) and Lucy Van Pelt from the Peanuts comic strip into a crowd scene on page 4, and a caricature of Alfred Hitchcock on page 6.

One Day in Baghdad (Table of Contents: 4)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A rookie snake charmer gets the wrong end of a cobra.
Reprints

Mad's Follow-up Report on Progress (Table of Contents: 5)

Patent-Panning Dept. / comic story / 3 pages (report information)

Script
Dick DeBartolo
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Examples of how technological progress hasn't necessarily made life better.
Reprints

Spy vs. Spy (Table of Contents: 6)

Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías
Pencils
Antonio Prohías (signed)
Inks
Antonio Prohías (signed)
Letters
typeset

Genre
humor; spy
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy sets a trap for the White Spy in a duck blind.

A Mad Look at Bugs 'n Worms 'n Things (Table of Contents: 7)

Down to Earth Dept. / comic story / 3 pages (report information)

Script
Don Edwing
Pencils
Paul Coker (credited as Paul Coker Jr.)
Inks
Paul Coker (credited as Paul Coker Jr.)
Letters
typeset

Genre
humor
Synopsis
Various humorous examples of insects interacting with their environment.
Reprints

Casey at the Dice (Table of Contents: 8)

Oy-Vegas Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
Jack Davis
Inks
Jack Davis
Letters
typeset

Genre
satire-parody
Synopsis
In a parody of the poem "Casey at the Bat," a famous craps player tries to beat a table on a hot streak.
Reprints

If Polls and Surveys Had Been Used Through History (Table of Contents: 9)

Poll-Taxed Dept. / comic story / 2 pages (report information)

Script
Sy Reit
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Characters
Franklin D. Roosevelt; Abraham Lincoln; The Beatles [John Lennon; Paul McCartney; George Harrison; Ringo Starr]; Harry Stimson
Synopsis
Examples of how history would have been altered if those involved had listened to pollsters.
Reprints

What Is a Make-out Man? (Table of Contents: 10)

For Whom the Belles Toed Dept. / text story / 2 pages (report information)

Script
Arnie Kogen
Pencils
Sergio Aragonés
Inks
Sergio Aragonés
Letters
typeset

Genre
humor
Synopsis
Essay on why women have a natural attraction to some men.
Reprints

A Mad "Show-Biz" Success Story (Table of Contents: 11)

A Wart-Winning Tale Dept. / comic story / 2 pages (report information)

Script
Dean Norman
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A downtrodden man finds hope of success when he discovers a tadpole who can sing and dance.
Reprints

Songs of Crime, Violence, War, Hate, Bigotry, the Lunatic Fringe, and All-Around Ecchiness (Table of Contents: 12)

Hate-to-the-Bar Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Lyrics satirizing various hate groups are set to the music of famous show tunes.
Reprints

Indexer Notes

Charlie Brown, Violet and Snoopy appear as a biker gang, while George Wallace and Stokely Carmichael sing a song on racial hatred.

Spy vs. Spy (Table of Contents: 13)

Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohías
Pencils
Antonio Prohías (signed)
Inks
Antonio Prohías (signed)
Letters
typeset

Genre
humor; spy
Characters
The Black Spy; The White Spy
Synopsis
The White Spy sabotages the Black Spy's bombing attempt.
Reprints

The Lighter Side of Physical Fitness (Table of Contents: 14)

Berg's-Eye View Dept. / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody; humor
Synopsis
Parody of people attempting to exercise.
Reprints

Mad's "Late Show" Cliche Movie Script of the Issue: The War Movie (Table of Contents: 15)

Trite & True Dept. / text story / 1 page (report information)

Script
Harry Purvis
Pencils
Bruce Stark
Inks
Bruce Stark
Letters
typeset

Genre
satire-parody
Synopsis
A movie script made up completely of war movie cliche scenes.
Reprints

Christmas Is... (Table of Contents: 16)

God Help Us, Everyone Dept. / comic story / 3 pages (report information)

Script
Gilbert Barnhill
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
satire-parody
Synopsis
Series of cynical examples of how Christmas has been corrupted by commercialism and greed.
Reprints

MafiaCo Incorporated (Table of Contents: 17)

Profit and Lawless Dept. / comic story / 7 pages (report information)

Script
Lou Silverstone
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Synopsis
Corporate stockholders report on the previous year's profits and losses for a crime organization.
Reprints

Drawn Out Dramas (Table of Contents: 18)

Marginal Thinking Dept. / cartoon / 0 pages (report information)

Script
Sergio Aragonés
Pencils
Sergio Aragonés
Inks
Sergio Aragonés

Genre
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

What Gift Will Many Holiday Party Revelers Pick Up on the Drive Home? (Table of Contents: 19)

Mad Fold-In / illustration / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (signed)
Inks
Al Jaffee (signed)
Colors
Al Jaffee
Letters
typeset

Genre
satire-parody; humor
Synopsis
A warning against holiday drinking and driving.
Reprints

Indexer Notes

Inside back cover.

America's Going Drag (Table of Contents: 20)

illustration / 1 page (report information)

Script
?
Pencils
Irving Schild (photo)
Inks
Irving Schild (photo)
Colors
Irving Schild (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Canada Dry print ads; Four cross-dressing models pose with glasses of ginger ale.
Reprints
Editing
Edits to this Issue are being reviewed by GCD Editor Jochen G.
Related Scans
Series Information
Table of Contents
  1. 0. In This Issue: Rosemia's Boo-Boo
  2. 1. The Magic Spell
  3. 2. Haunted by the Ghost of Christmas Presents?
  4. 3. Rosemia's Boo-Boo
    Laying a Deviled Egg Dept.
  5. 4. One Day in Baghdad
    Don Martin Dept.
  6. 5. Mad's Follow-up Report on Progress
    Patent-Panning Dept.
  7. 6. Spy vs. Spy
    Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy
  8. 7. A Mad Look at Bugs 'n Worms 'n Things
    Down to Earth Dept.
  9. 8. Casey at the Dice
    Oy-Vegas Dept.
  10. 9. If Polls and Surveys Had Been Used Through History
    Poll-Taxed Dept.
  11. 10. What Is a Make-out Man?
    For Whom the Belles Toed Dept.
  12. 11. A Mad "Show-Biz" Success Story
    A Wart-Winning Tale Dept.
  13. 12. Songs of Crime, Violence, War, Hate, Bigotry, the Lunatic Fringe, and All-Around Ecchiness
    Hate-to-the-Bar Dept.
  14. 13. Spy vs. Spy
    Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy
  15. 14. The Lighter Side of Physical Fitness
    Berg's-Eye View Dept.
  16. 15. Mad's "Late Show" Cliche Movie Script of the Issue: The War Movie
    Trite & True Dept.
  17. 16. Christmas Is...
    God Help Us, Everyone Dept.
  18. 17. MafiaCo Incorporated
    Profit and Lawless Dept.
  19. 18. Drawn Out Dramas
    Marginal Thinking Dept.
  20. 19. What Gift Will Many Holiday Party Revelers Pick Up on the Drive Home?
    Mad Fold-In
  21. 20. America's Going Drag
This issue was modified by, among others
  • Katie
  • mcomics
  • Steve Coates
  • Peter Croome
  • Igor Dybzinski
  • Michael Hoskin
  • Claus Simonsen
  • Terry Watkins