(April 1969)

EC, 1952 Series
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Volume:
1
Price:
0.35 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
On-sale date:
1969 ?
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Who Needs You? (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo [as James Montgomery Mingo] (signed)
Inks:
Norman Mingo [as James Montgomery Mingo] (signed)
Colors:
Norman Mingo [as James Montgomery Mingo] (signed)
Letters:
Norman Mingo

Genre:
satire-parody
Characters:
Alfred E. Neuman [as Uncle Sam]

Mad's Color Puzzle Page (Table of Contents)

cartoon / 1 page (report information)

Script:
Al Jaffee
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Colors:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Satire of comic book activity pages; Find things beginning with the letter 'a', color the picture, find the number in the colored dots, and determine which two pictures are the same.

Indexer Notes

Inside front cover.

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents)

promo (ad from the publisher) / 0.67 page (report information)

Script:
Nick Meglin ?
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Synopsis:
An Eskimo has his subscription copy of Mad delivered to his igloo by a walrus.

A Mad Look at the Diseases of Our Sick Society (Table of Contents)

The Malady Lingers On Dept. / photo story / 3 pages (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Wire photos are labeled with the names of actual diseases for ironic effect.

Familiar Affair (Table of Contents)

Kiddie-Litter Dept. / comic story / 4 pages (report information)

Script:
Stan Hart
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Brian Keith [as Uncle Bilge]; Sebastian Cabot [as Mr. Stench]; Kathy Garver [as Sassy]; Annissa Jones [as Boffy}; Johnny Whitaker [as Jokey}
Synopsis:
Parody of the TV series "Family Affair"; a bachelor and his butler reluctantly take in the three sickeningly adorable children of his dead brother.

A Mad Look at Hugh vs. Helen (Table of Contents)

Editorial Whee! Dept. / text story / 1 page (report information)

Script:
Ronnie Nathan
Pencils:
Jack Rickard [as JR] (signed)
Inks:
Jack Rickard [as JR] (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Hugh Hefner; Helen Gurley Brown
Synopsis:
A comparison, in verse, between Playboy publisher Hugh Hefner and Cosmopolitan publisher Helen Gurley Brown.

Outside a Novelty Shop (Table of Contents)

Don Martin Dept. / comic story / 3 pages (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man seeks a means of avenging a practical joke played on him.

Mad's 1968-'69 Football Low Lights (Table of Contents)

Insane Replays Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
satire-parody
Synopsis:
National Football League plays are examined from the perspective of the triumphant participant and from the perspective of the participant defeated.

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

Spy vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The Black Spy tries to infiltrate the White Spy's headquarters through its sewage system.

If Comic Strips Covered the Burning Issues of the Day (Table of Contents)

Pen-and-Inculcation Dept. / comic story / 3 pages (report information)

Script:
Frank Ridgeway
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Characters:
Superman; Dick Tracy; Pat Patton; Beetle Bailey; Sgt. Orville Snorkel; Capt. Scabbard; Snoopy; Mandrake the Magician; Lothar; Popeye; Olive Oyl; Wellington J. Wimpy; Archie Andrews; Jughead Jones
Synopsis:
Various comic strips have current social issues injected into their story lines.
Reprints:

Mad's "Late Show" Cliche Movie Scripts: The "Opera" Movie (Table of Contents)

Trite & True Dept. / text story / 1 page (report information)

Script:
Harry Purvis
Pencils:
Bruce Stark (signed)
Inks:
Bruce Stark (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Cliche scenes from the "Opera Movie" genre are assembled into a movie script.

A Mad Peek Behind the Scenes at an Airport (Table of Contents)

Inside-Ouch Dept. / comic story / 2 pages (report information)

Script:
Larry Siegel
Pencils:
Jack Rickard
Inks:
Jack Rickard
Letters:
typeset

Genre:
satire-parody
Synopsis:
Examples of less-than-admirable events occurring at a typical airport.

Indexer Notes

Comic strip character Steve Canyon makes a cameo as an airline pilot.

You're in Trouble...When They Smile (Table of Contents)

Grin and Beware It Dept. / comic story / 3 pages (report information)

Script:
Stan Hart; Chris Hart
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Characters:
Charles DeGaulle; Mao-tse Tung; Stokely Carmichael; George Wallace
Synopsis:
Examples of how you can sense that you're in an embarrassing or dangerous situation.

In an Italian Restaurant (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A restaurant patron complains about his dish of spaghetti.

The Mad Plan to Beautify America (Table of Contents)

Road Show Dept. / illustration / 4 pages (report information)

Script:
Dick DeBartolo
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Examples of how to reduce highway sign clutter by combining billboards and traffic signs.

The Lighter Side of American Tourists (Table of Contents)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
Examples of boorish behavior from American tourists abroad and from the foreign people entertaining those tourists.

Spy vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The Black Spy sets up an elaborate ruse to allow him entry to the White Spy's headquarters.

A Mad Look at...Frustration (Table of Contents)

Food for Thwart Dept. / comic story / 3 pages (report information)

Script:
Jack Kent
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
humor
Synopsis:
Examples of frustrating incidents in life.

Games People Play (Table of Contents)

Come-On Denominator Dept. / text story / 1 page (report information)

Script:
Ronnie Nathan
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A cynical look at contests perpetuated by businesses.

The Typical "Success Story" (Table of Contents)

Double Standard of Living Dept. / comic story / 5 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Characters:
John Garfield [as Joey]; Lee J. Cobb [as Pop]; Shirley Booth [as Shirley]; Dustin Hoffman [as Ricky]; David Niven [as Dad]; Mia Farrow [as the Hippie Chick]; Candace Bergen [as Samantha]
Synopsis:
Comparison of films with the plot of a young man searching for personal fulfillment, one made in the forties and the other made in the sixties.

Which Modern Artist Is Most Successfully Communicating with His Audience? (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
satire-parody
Synopsis:
An ode to the modern newspaper cartoonist.
Reprints:

Indexer Notes

Inside back cover.

The Beat Generation (Table of Contents)

comic story / 1 page (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones
Colors:
Sergio Aragones
Letters:
typeset

Genre:
satire-parody
Synopsis:
A police officer chasing a crowd of anti-war protesters stops to attack a man not involved with the protest.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Who Needs You?
  2. 1. Mad's Color Puzzle Page
  3. 2. Why Not Have the Next Issue Sent Directly to Your Home?
  4. 3. A Mad Look at the Diseases of Our Sick Society
    The Malady Lingers On Dept.
  5. 4. Familiar Affair
    Kiddie-Litter Dept.
  6. 5. A Mad Look at Hugh vs. Helen
    Editorial Whee! Dept.
  7. 6. Outside a Novelty Shop
    Don Martin Dept.
  8. 7. Mad's 1968-'69 Football Low Lights
    Insane Replays Dept.
  9. 8. Drawn Out Dramas
    Marginal Thinking Dept.
  10. 9. Spy vs. Spy
    Joke & Dagger Dept.; Spy vs. Spy
  11. 10. If Comic Strips Covered the Burning Issues of the Day
    Pen-and-Inculcation Dept.
  12. 11. Mad's "Late Show" Cliche Movie Scripts: The "Opera" Movie
    Trite & True Dept.
  13. 12. A Mad Peek Behind the Scenes at an Airport
    Inside-Ouch Dept.
  14. 13. You're in Trouble...When They Smile
    Grin and Beware It Dept.
  15. 14. In an Italian Restaurant
    Don Martin Dept.
  16. 15. The Mad Plan to Beautify America
    Road Show Dept.
  17. 16. The Lighter Side of American Tourists
    Berg's Eye View Dept.
  18. 17. Spy vs. Spy
    Joke & Dagger Dept.; Spy vs. Spy
  19. 18. A Mad Look at...Frustration
    Food for Thwart Dept.
  20. 19. Games People Play
    Come-On Denominator Dept.
  21. 20. The Typical "Success Story"
    Double Standard of Living Dept.
  22. 21. Which Modern Artist Is Most Successfully Communicating with His Audience?
    Mad Fold-In
  23. 22. The Beat Generation
This issue was most recently modified by:
  • Ramon Schenk
  • Igor Dybzinski
  • Peter Croome
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne